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CSS Nite in Yamagata, Vol. 2
     Web                     IA




           2010-05-08
                 @ahaseg
                 @concentinc



         tag: #cssniteymgt2
     slideshare tag: cssnite, ia
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Part 1.
IA Overview for CSS Nite in Yamagata
IA Overview for CSS Nite in Yamagata
© Nathan Shedroff
Information Architecture
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                             Web                      L. Rosenfeld   P. Morville




                Information Architect
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                      Information Architects   Richard Saul Wurman      Watson-Guptill Pubns
acc04 design Inc.
TOP
      PRODUCT | COMPANY | IR | RECRUIT
      TOP > PRODUCTS > BOOK
                                     BOOK
                                     MUSIC
                                     MOVIE
                                     GAME




                   © Atsushi Hasegawa
acc04 design Inc.
TOP
      PRODUCT | COMPANY | IR | RECRUIT
      TOP > PRODUCTS > BOOK
                                     BOOK
                                     MUSIC
                                     MOVIE
                                     GAME




                   © Atsushi Hasegawa
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IA Overview for CSS Nite in Yamagata
IA =
IA Overview for CSS Nite in Yamagata
IA Overview for CSS Nite in Yamagata
IA Overview for CSS Nite in Yamagata
IA Overview for CSS Nite in Yamagata
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IA Overview for CSS Nite in Yamagata
IA Overview for CSS Nite in Yamagata
IA Overview for CSS Nite in Yamagata
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IA Overview for CSS Nite in Yamagata
Web            Vol.1            R&D
      http://web-tan.forum.impressrd.jp/
IA Overview for CSS Nite in Yamagata
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IA Overview for CSS Nite in Yamagata
IA Overview for CSS Nite in Yamagata
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ROI
ROI

Return on Investment
IA Overview for CSS Nite in Yamagata
IA Overview for CSS Nite in Yamagata
Q.
Instant Deliverable Mix
                                                                                                                                                                                                                                                                                                                                       Prepared by:
                                                                                                                                                                                                                                                                                                                                     Nathan Curtis
                                                                                                                                                                                                                                                                                                                          nathan@eightshapes.com
                                                                                                                                                                                                                                                                                                                                      April 12, 2008
                                                                                                                                                                                                                                                                                                                  For the 2008 IA Summit, Miami, FL



Page Patterns are prede ned...                                                                                                                                                                                                                                                               Create Your Own Recipes
                               Placeholder
                                                                                                     Cook up your own deliverable in less than 3 minutes!                                                                                                                                    Recipes use page patterns to prede ne your
                                                                                                                                                                                                                                                                                             deliverable structure by pages and chapters.
     Shapes                      Text                                                                                                                                                                                                                                                        Outline once but use it repeatedly, each time
 A                                    Areas                                                                                                                                                                                                                                                  adding whatever special ingredients necessary.

in a layout to enable designers to place artwork                                                                                                                                                                                                                                             Even better, review your recipes with your
(e.g., wireframe) and compose annotations in a                                                                                                                                                                                                                                               deliverable’s intended consumers ... before you
consistent and e ective deliverable page.                                                                                                                                                                                                                                                    get started. That way, expectations are set.




Rationale                                                                                                                                                                                                                                                                                    Truly Instant? Use Recipe Scripts
                                                                                                          Find your ingredients in the Page Pattern Library:
  Generate typical content far faster                                                                                                                                                                                                                                                        Automate deliverable production (or at least
  Create consistent, predictable page structure                                                                                                                                                                                                                                              starting points) via a combination of:
  Share common layouts with peers                      METADATA                   STRATEGY                                         RESEARCH                         STORYBOARDS                                     WIREFRAMES                                   VISUAL DESIGN
  Establish expectations for deliverable content
                                                                                                                                                                                                                                                                                               XML
Use When
Place a page pattern onto your page at the
outset of authoring content for that page.
                                                   Cover with Description    Key Themes                   Callouts, Large Visual        Two-by-Two Plot             6x1 Board, Thumbnails         Intro & Chunked            Inspired By        Mockup with Intro        Basic Annotations
Better yet, use page patterns from the
deliverable’s outset, planning your outline and
                                                                                                                                                                                                                                                                                               Script
clarifying delivery with your audience(s).



                                                   Cover, Multiple Authors   Key Themes & Visual          Callouts, Standard Visual     Comparative Table, Stars    3x1, Screenshot Flow          Pattern                    Notes, 2 Column    Photography Don’ts       Icon Tables
Page Patterns ≠ Backgrounds                                                                                                                                                                                                                                                                  Software Capabilities
A background (in Visio; referred to as canvas in                                                                                                                                                                                                                                             Page patterns can be utilized in many di erent
Omnigra e and master in InDesign) enables                                                                                                                                                                                                                                                    information architecture software tools. In all
you to utilize the same structure, document                                                                                                                                                                                                                                                  cases, simply drag a pattern onto a page and
metadata, and other page elements across                                                                                                                                                                                                                                                     begin authoring content and artwork. But the
pages.                                             Sign O                    Creative Brief               Open Questions                Comparative Table, Checks   4x2, Comics                   Component Variation Spec   Property Table     Color & Type             Color               features you use depend on the tool:

Backgrounds enable you to create a few,
representative backgrounds for simple                                                                                                                                                                                                                                                                  Adobe InDesign CS3
templates, but reasons you wouldn’t use the                                                                                                                                                                                                                                                            Snippets (primary)
                                                                                                                                                                                                                                                                                                       A snippet is a distinct le that is placed into the document via
feature for page patterns include:                                                                                                                                                                                                                                                                     drag-and-drop or menu

                                                   Change History, Basic     Alternative w/ Pros & Cons   Research Approach             Findings                    4x2, Comics w/ Descriptions   Embedded Flow              Editorial Notes    Component Design Specs   Page Design Specs
                                                                                                                                                                                                                                                                                                       Object Library (secondary)
  Backgrounds are not intended for page                                                                                                                                                                                                                                                                A panel in the workspace from which you can drag-and-drop

  speci c editing; page patterns are for actual
  content                                                                                                                                                                                                                                                                                              OmniGra e &
  The massive number of objects in a 60+ page
  pattern library would bloat template le size
                                                                                                                                                                                                                                                                                                       Microsoft Visio
                                                                                                                                                                                                                                                                                                       Stencil
  Separating page patterns from document                                                                                                                                                                                                                                                               A panel in the workspace from which you can drag-and-drop
  templates eases creation, maintenance, and       Change History, Table     Recommendation               Quotes by Topic               Recommendations             Project Plan                  Two Variations             Three Variations   Grid & Gutter Spacing    Grid & Names
  distribution of page pattern libraries




                                                                                                                                                                                                                                    http://unify.eightshapes.com/
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Part 2.
IA Overview for CSS Nite in Yamagata
IA Overview for CSS Nite in Yamagata
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IA Overview for CSS Nite in Yamagata

  • 1. CSS Nite in Yamagata, Vol. 2 Web IA 2010-05-08 @ahaseg @concentinc tag: #cssniteymgt2 slideshare tag: cssnite, ia
  • 2. hello • 1973 → • • → →IA • 2002 • IA Association Japan IAAJ.org HCD-Net IA Institute ACM SIGCHI • IA100 IA100 BNN #ia100
  • 3. concent, inc. User Content Context
  • 4. concent, inc. User Content Context Technology Visual Communicati IA on
  • 10. Information Architecture 1. 2. 3. 4. Web L. Rosenfeld P. Morville Information Architect 1. 2. 3. 21 Information Architects Richard Saul Wurman Watson-Guptill Pubns
  • 11. acc04 design Inc. TOP PRODUCT | COMPANY | IR | RECRUIT TOP > PRODUCTS > BOOK BOOK MUSIC MOVIE GAME © Atsushi Hasegawa
  • 12. acc04 design Inc. TOP PRODUCT | COMPANY | IR | RECRUIT TOP > PRODUCTS > BOOK BOOK MUSIC MOVIE GAME © Atsushi Hasegawa
  • 15. IA =
  • 26. Web Vol.1 R&D http://web-tan.forum.impressrd.jp/
  • 28. Web
  • 32. CMS Web “ ”
  • 37. Web Web CMS
  • 38. Web Web CMS
  • 39. Web Web CMS
  • 40. ➡ IA … ➡ • ➡ ➡
  • 41. IA
  • 42. IA
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  • 51. Q.
  • 52. Instant Deliverable Mix Prepared by: Nathan Curtis nathan@eightshapes.com April 12, 2008 For the 2008 IA Summit, Miami, FL Page Patterns are prede ned... Create Your Own Recipes Placeholder Cook up your own deliverable in less than 3 minutes! Recipes use page patterns to prede ne your deliverable structure by pages and chapters. Shapes Text Outline once but use it repeatedly, each time A Areas adding whatever special ingredients necessary. in a layout to enable designers to place artwork Even better, review your recipes with your (e.g., wireframe) and compose annotations in a deliverable’s intended consumers ... before you consistent and e ective deliverable page. get started. That way, expectations are set. Rationale Truly Instant? Use Recipe Scripts Find your ingredients in the Page Pattern Library: Generate typical content far faster Automate deliverable production (or at least Create consistent, predictable page structure starting points) via a combination of: Share common layouts with peers METADATA STRATEGY RESEARCH STORYBOARDS WIREFRAMES VISUAL DESIGN Establish expectations for deliverable content XML Use When Place a page pattern onto your page at the outset of authoring content for that page. Cover with Description Key Themes Callouts, Large Visual Two-by-Two Plot 6x1 Board, Thumbnails Intro & Chunked Inspired By Mockup with Intro Basic Annotations Better yet, use page patterns from the deliverable’s outset, planning your outline and Script clarifying delivery with your audience(s). Cover, Multiple Authors Key Themes & Visual Callouts, Standard Visual Comparative Table, Stars 3x1, Screenshot Flow Pattern Notes, 2 Column Photography Don’ts Icon Tables Page Patterns ≠ Backgrounds Software Capabilities A background (in Visio; referred to as canvas in Page patterns can be utilized in many di erent Omnigra e and master in InDesign) enables information architecture software tools. In all you to utilize the same structure, document cases, simply drag a pattern onto a page and metadata, and other page elements across begin authoring content and artwork. But the pages. Sign O Creative Brief Open Questions Comparative Table, Checks 4x2, Comics Component Variation Spec Property Table Color & Type Color features you use depend on the tool: Backgrounds enable you to create a few, representative backgrounds for simple Adobe InDesign CS3 templates, but reasons you wouldn’t use the Snippets (primary) A snippet is a distinct le that is placed into the document via feature for page patterns include: drag-and-drop or menu Change History, Basic Alternative w/ Pros & Cons Research Approach Findings 4x2, Comics w/ Descriptions Embedded Flow Editorial Notes Component Design Specs Page Design Specs Object Library (secondary) Backgrounds are not intended for page A panel in the workspace from which you can drag-and-drop speci c editing; page patterns are for actual content OmniGra e & The massive number of objects in a 60+ page pattern library would bloat template le size Microsoft Visio Stencil Separating page patterns from document A panel in the workspace from which you can drag-and-drop templates eases creation, maintenance, and Change History, Table Recommendation Quotes by Topic Recommendations Project Plan Two Variations Three Variations Grid & Gutter Spacing Grid & Names distribution of page pattern libraries http://unify.eightshapes.com/
  • 53. Q.
  • 54. 1. 2. etc 3.
  • 59. Perspnas PAGE: 3 !"#$%&'" ()*+,)-.(/)012,.34 =>?@A"BCDEFGHIAJKLMNOPQRSIAJ 7TQUVWXIDEYIZSS[S]^_` 56789:;< 7abB$cVde<fWXMghiAJj 7akklmVnoYIpKqrVsYtuevXIJwj (/)012,.()1x*/y/ (/)012,.z2x1)+,{*12 89:;<FL:;<}çL=>a?@ÔAKlmVYI¸MjKçL ŸãKP|VgILÛÜK•/€QÔÌwlmQB |}77~•/€%•CK‚ƒL„DL…†L‡ˆLO‰ JICDœQAwjEF}G](üQHSIJwiLJIt}G]WuJ'K"BŽ•&FLLBßLM•N"LáàOP Š|77~'‹Œ•Ž•&•‘B’“B §ÿ*)/x1!-eQ®XIJwjtete<AQ?RQISJÕï]FAJK]LFTr¬]WuUVWXtYÀ&ŒB ”•77~–—˜™˜š› ßA?@YÚWÕAJj œ•77~žŸ ¡¢£¤~¥¦§¨¦žœ©Lª«Ÿqr¬- 89:;<i•"•VØÙÌwKFLäå!BY]?ÚïwZJ[ZÎJ]ëwjØÙeJXItLªiOPÌw•"• ”®J7~•&Ž•&§Ÿ¯°±- K]^Q_XIJwNï]L`a]OPÌwÓeF®XMZAJjMNLªiOPÌwbÎ]JIt`_icq]OP ²³77~´µL¶ƒ ]¸wSuQAXILdeefgKJOCh(CQZJ[QiXMÖLßà•áQiXIËMJejkJIJwj®ML ·¸A¹º»¼½¾s~¿BÀ&ÁBÂLÃÄÅÆ lmLnÖoJK•"•Q,pYMJe¸QËMOPqrstK>?@;§É(•#uÀBL5B$BN&%BLbB$ ÇÈ77~%É%ÉLÊY˽ÌJLÍJtKYÎÏ cK`vwK"BCDE-QÔxYLÓSAΪQyÎAZItOP]¸wK]Fez{i|Î<]Jwj -}]F•"•SÖt~•?ÔVWXMM5‹’b"A€íeJu•‚iëwiLlmQëwƒã^„…V†‡I¸MK ÐÑ0*2/00.z2x1)+,*{*12 ]ÓSÚÎFLˆ‰KYŠ('eYIL‹ÚŒYJÓeQ•ŽYILÓSÚÎKqrVsYtuevXIJwj }ÒeKÓS®]KÔÕÖ~¨¦Ìw®]FLdרÙYIJAÚXM ÛÜKÝÞ~ªiOPÌw•"•]ßà•á§âã~äå- æçKèé~!BêBßà•ÉB]ëwiLOPQì³ëÖ í?îï7~ªeKßà•á]LbB$cKð†VñòYItÎu ú0/).61,y0 ÐÑ0*2/00.7€8/þ{*9/0 óôóõ7~•/€Kö÷QøùILbB$cKö÷FUiØÚAJe bB$cVWXI• z{ÌwÓe• vXIJwj afgKJOCh(CQZJ[Qi¸MJj a‘‘’KbB$ciL“K”BbBeøùIL a•"JQiXI¡•VZJMJj 7•BPB–h&ßKBNe…—ItÎuj z2{/)2/{.ú0,û/ acq]t•"•VWXI€í]¸wSuQAÖMJj a,-.K˜Ç½L`aK™ÊK-.Q•š5›V WXIJw(ü~ý,þLÿ*)/x1!L"Bá"a#$%&' aRSI¸MÎLdeeßà•áQ?ÚïMJj 7YItÎuj •&ÀB‘(CKØÙgh~)œ*+L,-.K/]FÚAÖ0YJ1 2UQ3ÖK•/€%•C~,+,412L55‹¿ 2009 © Concent, Inc.
  • 60. Perspnas PAGE: 2 !"#$%&'"()(*+,-./ 0123415(0617894(:; ; !"#$Ç DEF$G-HIJKLMNOPQRS-T ¢ R©ªLš >UVWXYZR[]^_`ab <=>?@ABC £ ¢£ >cEF$GJdeCfghUijkRSl F —-!"#$ef¦J†ÏM§¨ >c^m^mnoJpqrst-uvJwrOxeyhsSMl + !"#$'•š¡F" 0617894(018z26{6 ® ¯u§¨ 0617894(|9z8134}289 ?@ABCQT<=>•éT?@cAB×C-noJrs»Ul^-éT £å-à~JisTÜÝ-•6‚X×ÏMnoXD ~•>>€•6‚%ƒ„-…†T‡ˆT‰ITŠ‹TŒ• SsEF noe|¼-ij³ XRMlGH•I_0þXJsSMkTSNO•I_gxK'L$F’“&QTMFáTN‘O"TãâPQ Ž~>>€'••‘’“&”•F–—F «"216z8#°eR±hsSMlOeOe^CRXðSXNTSZ[_QRS-_THUv¯_gxVWXYOZÃ&•F ˜™>>€š›œ•œžŸ áRð[rÛgZRSl ¡>>€¢£¤ ¥¦§¨€©ª«¬ª¢ ,T-®£uv¯° ?@ABCk‘"”JÙÚÏM-QTæç!FZ_AÛ[MS]^ÑS_íMlÙÚeShsOT-kŒàÏM‘"” ˜±S>€”&’“&«£²³´° -_`aXbhsSMV[_Tcd_ŒàÏMÖeQ±hU^RSlUVT-kŒàÏMeÑ_SNOcakfu_Œà µ¶>>€·¸T¹† (&Qƒ&´µ«EF$G°e-×}årS _»MTxXRhsTgheij-KP„k*„XS]XlhUPTáâƒãXlhsÎUSemnSsSMl±UT º»R¼½¾¿ÀÁw€ÂFÃ&ÄFÅTÆÇÈÉ opTqPrS-‘"”X.srUSe»XÎUŒàtuvw-xð[B«Ì*‘%yÃFT7F$FO&%FTEF$ ÊË>>€%Ì%ÌTÍrÎÀÏSTÐSO-rÑÒ G-cz{-"F„ˆ|°X×}rTÖRÑ-X~ÑR^sOŒà_»M-_Qe•€k•ÑC_SMl /‚_Q‘"”TPOƒ„ð×JghUN7•–E"R…ïeSx†‡kíMkTnoXíMˆå`‰ŠJKLs»U- ° •ÕX×ZM±²-§¨ ÓÔ729677(|9z81342}289 (&Qƒ&´µ«EF$G°{-•€ _ÖÛÑQT‹Œ-Z•*'ersTŽÛ•rSÖeX•‘rsTÖÛÑ-uvJwrOxeyhsSMl •Õe-Ö±_-×ZP€¬ªÏM±_QTdØÙÚrsSRÛhU ÜÝ-Þ߀-kŒàÏM‘"”_áâƒã«äå€æç° èé-êë€!FìFáâƒÌF_íMkTŒàXî¶íP ïðñ[>€-e-áâƒã_TEF$G-HIJòórsOÑx ü761(884{7 ÓÔ729677(9‚:6!}2;67 ¤ !"#$-¥F" « G–•Z{-¬- ôõôö>€•6‚-÷øXùúsTEF$G-÷øQûkÙÛRSe EF$GJghs’ •€ÏMÖe’ yhsSMl cij-KP„k*„XS]Xl»USl c••–-EF$GkT—-˜FEFeùúsT cƒ$KXlhs¥“JSUSl >™FQFšk&áLFVeŠ›sOÑxl |9}6196}(ü74ý6 ;: 0þÀƒ&ÃF•*„X×ÏMij cfu_O‘"”Jghs…ï_»MTxXRPUSl c./0-œÊÀTcd-•Í-/0X‘ž7ŸJ ghsSM0þ€ÿ4!T"216z8#T$Fã"c%&'() c”s»UÑTgheáâƒãXAÛ[USl >rsOÑxl ƒ&ÃF•*„-ÙÚij€+ ,-T./0-1_QÛRP2rS3 4ûX5P-•6‚%ƒ„€434689T77• 2009 © Concent, Inc.
  • 61. concent method: project name | user analysis page 1 !"#$%&"'"() !"#$%&' *+ ,-. /0 1234"156789 :"; <6=6>?@A concent_um_sample.xls 2008 © Concent, Inc.
  • 63. → • • •
  • 64. !"#$ %&'&()* +, -.&/0123 4567 328 9%&'&(:;<=>? @ABCDEF0GH%IJ@AKLH@ALMNOP;QR? S TUBC VWXNTUBC%&'&( S 328 YZ%&'&(:;[=]^U_;`ab%&c&3;%&c8 3Ddefgh;ijLkl^NmTUnopq;r^s;qtuv wxy;rzzP { TU)* |I.}&3~•H€•08~•u‚ƒ„… }|cG†28:;‡&| ˆ |I.}&3~•V‰ Š‹‹Œ•ŽŽ••••‘’“‘e“‹”“‘••ŒŽ‘–—e—‹˜™šŽ‘›”e“‹—•Š‹œ› •Axy ž Ÿ ¡¢ Š‹‹Œ•ŽŽ••••‘’“‘e“‹”“‘••ŒŽ‘’£Œ’£–‹eŽ’¤¤”‘e£—•Š‹œ› ¥¦§q¨©nª«xy ¬ G/2-¡¢ ®¯°NOu±²³qG/2-;V‰ A´ S G/2-µ¶·0¸ G/2-V¹V¹º·0¸n»‚?%&c&3¼.3½;¾¿€HÀ A´ Á03NOÂÃKL^Äŧq8¿¸Æ|3;Ç0GG/ÈÉ:;‡ &|^ʹ¾¿€Ë:;‡&|NO? { %&c&3;ÌÍ %&c&3;ÎÏH^%&c&3;Á'&ÐÑ•nÒÓy%&'&( A´ ÔÕÖ S 328D)*P ׈‚;ØpÙÚÛNO^%&c&3ºÜLÙ,Ó„ƒyÝÙ? A´ { 8¿¸Æ|3½Þ;ÌÍ ßàáâ¸F}•%ãFEÇ0Ðä&á'|忸0;æç?èé]² A´ ³qDêëzìí;îyPij^ïð ˆ 8¿¸Æ|3ñò;ÌÍ òó^GǸF0•^ôõ…= A´ 8¿cGDö÷XN/G|^|I.}&3¼.ø…,ùP úûnüƒ„çêXDýþÿ^¹^!"#P ž $%^&';ÌÍ ØpÙÚN(#)^*+,^--.0†&G@Ü%^/0ÐG'JÙ A´ r?çê,Ùý12n@3*4? ˆ %&c&3;5‡F0Ðä& %&c&3ºï67#y5‡F0Ðä&n89xy%&'&( ÔÕÖ S 328D)*P { 5‡F0Ðä&)* defn:;Ù§„ƒyº^BC8¿<|3H=;>²Ø?ØN@ u5‡F0Ðä&nï6? S def¼.38¿ÈF0Gµ¶ ABÙNy-ÈÉ}H^/.ã&€^CDX,Ó)NO? A´ ÷E;}F3823ÙNy^GòXNHI^!Ju‚ƒ„?DK‡& |L0GP { M0N0OP;ÈN.&µ¶ A´ ˆ BC8¿<|3;8¿3/.8QÔµ¶ A´ ž †0Ç'É&€G3I'¸0%&¼•'É&€µ¶ A´ ˆ !JHGòX}8¿0R ST^ßàŽUVIW½;(0•^XYKL:‡&| A´ S M0N0Zȇ&€µ¶ A´ { ·•5[zÐ[‡µ¶ A´ ˆ ¼.3M0Nâ‡'É]^µ¶ A´ ž BC}0_'|RÑijµ¶ A´ ¬ `uabbbbbbµ¶ A´ ž ßàŽUVcIW ßàŽUVcuXxyde;}0f.¾^XY‡&|%&'&(? ßàghÖ^÷iÖ •jkò;lmL knØqoT S 328 pv%&'&(n·0¸Øqof'q‡7rê^s?Øq^€¿[ .&È2|G·0¸Ùxyr^S·0¸%&'&(Ùxyrwx? â;×EF0GÛH=;>%&'&(;Út^ßàHUVuXYxy…; n^@ABCÙ§„/€L0G7@Auv-É0ø? { %IJ ßàHUV^yz^ÈN.&NO;4{7^%&c&3;G/2-º|}^ A´ S‚;¾¿€nU½;~•¹7•Axy.-0¸? 8¿-Æ2Ðä[•N%IJKL?.L&3ÀÁ03NO…?ST^ø U½.L&3Ëf•RÑ0€;}•0•7oNƒ _F-&3}0f.¾:‡&|? ˆ cã[0‚ƒ„de GI.øÐÆ}:;‡&|H…&ø}F3yc†NO ž ÀÁ03XYde ßà‡˜œœ”‹CˆTÀÁ03NO?yc†‡&|NO def‰Š[&GH‹ßà^Œ“–•”Ž–‹”’“NO;de…ÝÝ ¬ ßà•UV(0• |‡•.'ɾ¾‡0-'&8À^‡”‹e‘”‹’NO “ XYkòV‰ ”•c‘–e‹•—d{•^˜DÈN.&gT^ßàß^ßàà™NO:;‡&| Œ š›œ !JNOu‚ƒ„;µ¶7•žXN89?Sš›S·0¸? ¬ ÷Ÿ¡¢DÁ03-.‡P ¡lšNO¶rƒ…;…¢£^`¤¥„;ýþðvºô³y% ÔÕÖ &'&(? S 328 @Auv;Á03-.‡Ù¦§8¿¸Æ|3;QR? Ç0GG/ÈÉNOµ¶BCºîy…;o^¨Å·0¸:‡&|x y? S µ¶·0¸DÇ0GG/ÈÉP ©ªÙ^=³:;«¬)J^ijHóo;Á.&3NOnØÙtq A´ %&'&(?pv%&'&(;‡I.3?AB%&'&(o°-? “ ®šBC ®šÙf•RÑ0uXxy%&'&( <U¯°Ö .&/0&¯°Ö S 328 ±œ:;®¯Ù@ABCnQR? { A²®š Š‹‹Œ•ŽŽ••••‘’“‘e“‹”“‘••ŒŽ£e‘£˜”‹Ž“e•³Ž£–™˜–‹e•Š‹œ› S •&3‡0-.0J A´ ˆ .&/0&Ð28 Š‹‹Œ•ŽŽ••••‘’“‘e“‹”“‘••ŒŽ£e‘£˜”‹Ž”“‹e£“•Š‹œ› S •&3‡0-.0J A´ ž _ч}®š Š‹‹Œ•ŽŽ••••‘’“‘e“‹”“‘••ŒŽ£e‘£˜”‹Ž”–•Š‹œ›´NO ±œ:;®¯u‚ƒ„;¡¢Ù^_ч}-G:;‡&| S •&3‡0-.0J A´ _ч}-G OµN®¯ºî=^O;¶ÚNG_•º·*7^O;¶ÚN_ч} A´ -Gºîyrºry%&'&(? ¬ S 328 ®¯.&È2|G·0¸b A´ { .&-.-0Ðä&}0_'|3 .&-.-0Ðä&}0_'|3;)*Ù^Ý;®¯u‚}Ø7;G A´ '28^Ý;®¯u‚ƒ„ƒyG/2-;·0¸:;‡&|NO ˆ M0N0•|G·‡•&G}0_'|3 M0N0•|G·‡•&G}0_'|3;)*Ù^Ý;®¯u‚}Ø A´ 7;G'28^Ý;®¯u‚ƒ„ƒyG/2-;·0¸:;‡&|N O ž -¿&3•&ø'|忸G3 -¿&3•&ø'|忸G3;)*Ù^Ý;®¯u‚}Ø7;G'2 A´ 8^Ý;®¯u‚ƒ„ƒyG/2-;·0¸:;‡&|NO ¬ }03ÈÉÀ|/0 }03ÈÉÀ|/0;)*Ù^Ý;®¯u‚}Ø7;G'28^Ý; A´ ®¯u‚ƒ„ƒyG/2-;·0¸:;‡&|NO “ ÈN.[0 ÈN.[0;)*Ù^Ý;®¯u‚}Ø7;G'28^Ý;®¯u A´ ‚ƒ„ƒyG/2-;·0¸:;‡&|NO Œ 8¿<|Ðä&†¸0¸Ñ0 8¿<|Ðä&†¸0¸Ñ0;)*Ù^Ý;®¯u‚}Ø7;G'2 A´ 8^Ý;®¯u‚ƒ„ƒyG/2-;·0¸:;‡&|NO ¹ †0|}28•&¸E} †0|}28•&¸E};)*Ù^Ý;®¯u‚}Ø7;G'28^ A´ Ý;®¯u‚ƒ„ƒyG/2-;·0¸:;‡&|NO – EF0G öº»C¾¿€;.-0¸?ÈÉÀ|3‡¼nŽ“e•—uxy;º°Ø -ÉÐÑ•BCN;7^f›’ŽÙ§q=^OÝr;%&'&(YZ ÔÕÖ §ƒ;7^pv%&'&(;½ºu‚ƒ„¾¿º·*? u§q=§Nƒ? -ÈÉ}ÀœÖ ×8ÀG‡‡0GÛ×3•2|Û×-ÈÉ}ª«Û×.L&3cã[0BCÛ ×¼.3‡‡0GBCÛNOo^/€Hf'q‡L0G;±7¶}^ [â10Ðä&-EF0uo§Nƒ? S 328 @Auv;QR •A(0•Ù§„¾¿€n¾¿?öº»C¾¿€ÁË;ÂÃDf 'q‡^/€^Ä }0f.¾PnÅx? S µ¶·0¸ EF0GKL;µ¶D}0f.¾·0¸P f }|cG†28 ‘ ÆÇƒçÈÉ-.0J ‘ ʹBC;Ê˃u‚ƒ„ A´ ™ Ý;¼.3u‚ƒ„ A´ e ¼.3†28 A´ ¤ %&c&3ÌÍ U½.L&3NO%&c&3;f•RÑ0nÒÓy¶ÚN¾¿€?DG A´ Îê#$uo<³Nƒ?Š[0rb;‡&|;Ï? <U¯°Ö /2-~•¹7;•AnÅxP U ;ÏÐzѹ Ž %ãFE'ɼ.3:;¿€.& A´
  • 66. LATCH • Location • Alphabetically 50 • Time • Category • Hierarchy
  • 67. LATCH • Location • Alphabetically 50 • Time • Category • Hierarchy
  • 69. HCD-Net 1 2 3 1 1 2 3 1 1
  • 72. Project Name | Creative Brief 070000 1/9 Creative Brief: !"#$%&' '"() *+,-./0123456!1+789:;<=>?@ABCDEF?G3456!1+HIJKLMJ NO+;P<FQBJ3456!1R(STUVICDEWXQYZ[E@!"#$%&']0^31 <_[`>aF?G*+,-./012]0^31bc$0de.(+fgQ[DEhiF?G ,-./01jklm ! /! /! noMpqrslm ! /! / Project Name | Creative Brief 070000 2/9 !"#$%&'() *+,-! /! / *+.-!"/0121&3 45-03-5358-1470 Email-name@concentinc.jp ! " # $ % & 6 - #$%&'(! ')*+,(! ! " # $ % & 7 8 . - -./! ! " # $ % & 9 : . - 01/! Project Name | Creative Brief 070000 3/9 0121& ! " ; < = > = - #$23454! ; ? @ % A = - 267'84! B C D E F G - 9:;<01/! !"#$%&'()!& ! " # $ % & H A = & -! /! /! !"#$%&'(")*+,-,./0,123456789:;<=>? I J K L M $ = N O P , -! /! /! @<#$%&'("./0,AB%CDEF@"6GHIJKH@:;<=>? Q R M $ = N O P , -! /! /! 1. S 1 # T U V ' W X Y Z - (! /! /! ) [ ] ] = H - (! /! /! ) 2. ^'_H`#<=abc,de*fg *#+,-./0& !"L'MNO9PB%CDQRS"TEGUVPW,X1:;<=>? YZ[O.,"]^J)O_O`"#$a,MNOJbc"]^d concent_cb2.doc 2002-2007 © Concent, Inc ! ! 1.2.345.!"6#78(9:+;<0& !"L'MNO9PJ+,-,eCfgh(J#$%&'("ij1:;<=>? ! ! !"#$%&=>?@ !"L'MNO9PJRS//,Dk"#$%&'("lmniopJqrsK"nitu1:;<=>? concent_cb2.doc 2002-2007 © Concent, Inc ! ! concent_cb2.doc 2002-2007 © Concent, Inc
  • 73. : • • • • • •
  • 80. Web
  • 84. 3
  • 85. 1. 2. 3. 4. 5. 6. 7. The 7 Navigation Type of Web Site http://www.slideshare.net/atsushi/the-7-navigation-types-of-web-site © Concent, Inc.
  • 86. 1.
  • 87. 2.
  • 88. 3.
  • 89. 4.
  • 90. 5.
  • 91. 6.
  • 92. 6.
  • 93. 1. 2. 3. • 4. • 5. • 6. 7.
  • 96. HCD-Net HCD HCD-Net HCD-Net
  • 99. IM © Luke Wroblewski SNS blog BBS
  • 100. IM © Luke Wroblewski SNS blog BBS
  • 104. H1 H2
  • 105. 10. WF
  • 109.
  • 110. 30% 30% IM 30% © Luke Wroblewski SNS blog BBS
  • 111. 30% 30% IM 30% © Luke Wroblewski SNS blog BBS
  • 112. 30% 30% IM 30% © Luke Wroblewski SNS blog BBS
  • 113. A A A A A A A A B C B C D B C D + + + A A A B C D • • • • (CB) CB • • • •CB • • •Apple • • •P&G •Virgin •JR • • © nozomu.net
  • 114. EC
  • 115. EC
  • 117. Apple Panasonic P&G © Concent, Inc.
  • 118. • • IR • → • •
  • 119. : Pace Layering Web Stu Space Plan Services Skin Structure Site Web Web How Buildings Learn: What Happens After They're Built Penguin, 1995
  • 120. IAAJ and IAI • IAAJ IA ML IA IA Cocktail Hour • IAI IA Institute 80 1,400 IA IxD UXD IA Summit
  • 121. IA100 • • BBN • #ia100
  • 122. Questions? See you in IA Cocktail Hour concentinc.jp/

Editor's Notes

  • #124: &amp;#x73FE;&amp;#x5B9F;&amp;#x7684;&amp;#x306A;&amp;#x30AC;&amp;#x30A4;&amp;#x30C9;&amp;#x30E9;&amp;#x30A4;&amp;#x30F3; TIF