Ibm
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1) The document discusses IBM, a major technology company known for its consistent ranking as one of the top 3 most valuable global brands from 2000 to 2004. 2) It provides an overview of IBM's business segments, competitive advantages in stability and compatibility on any platform, and competitive environment against other major technology companies. 3) The company's market strategy focuses on delivering integrated solutions with a focus on value through services, software, and technology.
Ibm
- 1. 您好
- 2. Top Brand
- 4. Company Background IBM 2495 2491
- 5. 30 2495
- 6. VALUE PROPOSITION IBM Brand 53,791 3 Coco-Cola Microsoft Brand 1 2
- 7. Brand Value IBM Year 2000 2001 2002 2003 2004 Rank 3 3 3 3 3 Brand Value 53.18 52.75 51.19 51.77 53.79 $Billions Lenovo Group Ltd., Year 2001 2002 2003 2004 (6 months) Net Revenue 45,195.5 42,995.3 58,593.9 36,493 $Millions
- 8. Market Opportunity Stabilit Compatible on any platform)
- 10. • IBM • vertical competition) IBM IBM
- 12. Market Strategy • IBM value) service), Software integrated solution
- 13. STP & Brand Concept
- 14. IBM segment Global technology service segment Global business service segment Software segment Systems and technology segment Global financing segment
- 15. thinkvantage
- 16. 4p’s Product IBM Price IBM
- 17. Place Promotion
- 18. IBM
- 20. Management Team IBM http://www.youtube.com/wat ch?v=0OygOdUhnog IBM IBM