User Adoption Strategies: Part 2
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The document discusses user adoption strategies for Microsoft SharePoint and IBM Connections, highlighting survey results and case studies from various organizations. It emphasizes the importance of effective executive sponsorship, training, and real-life scenarios in enhancing user adoption. Key insights include the varying effectiveness of different strategies across different organizations and the necessity for tailored adoption plans to ensure successful implementation.
User Adoption Strategies: Part 2
- 1. User Adoption Strategies Part 2—Survey Results, Experiences Michael Sampson
- 2. Agenda—The Four S’s Examine the … Situation Consider various … Strategies Look at the … Survey Results Share some … Experiences
- 3. 3 Look at the … Survey Results
- 4. Total Respondents 186 Microsoft SharePoint 105
- 7. Use 1 SharePoint Respondents (105)
- 8. Use 2 1 SharePoint Respondents (105)
- 9. Use 3= 2 1 3= 3= SharePoint Respondents (105)
- 10. STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real Concepts Executive Pages on the Embedded Sponsorship Intranet Champion Classroom Training Web-Based Training SharePoint—Use of the Strategies
- 12. Effectiveness 1 SharePoint Respondents (105)
- 13. Effectiveness 1 2 SharePoint Respondents (105)
- 14. Effectiveness 1 3 2 SharePoint Respondents (105)
- 15. Effectiveness 1 3 2 4 SharePoint Respondents (105)
- 16. Effectiveness 1 3 2 5 4 SharePoint Respondents (105)
- 17. Effectiveness 1 3 6 2 5 4 SharePoint Respondents (105)
- 18. STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real Concepts Executive One-to-One Internal User Sponsorship Coaching Group Real-to-Life Embedded Scenarios Champion Easy First Steps SharePoint—Effectiveness
- 20. Executive One-to-One Coaching Sponsorship Easy First Steps Embedded Champion Real-to-Life Scenarios Internal User Group
- 21. Total Respondents 186 IBM Connections 59
- 22. Less than 100 15.3% 101 to 500 8.5% IBM Connections 501 to 1000 respondents 8.5% 1001 to 5000 15.5% 5001 to 10000 5.1% Over 10000 47.5%
- 24. Use 1 IBM Connections (59)
- 25. Use 2 1 IBM Connections (59)
- 26. Use 3 2 1 IBM Connections (59)
- 27. Use 4 3 2 1 IBM Connections (59)
- 28. Use 4 3 2 1 5 IBM Connections (59)
- 29. STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real Concepts Executive Web-Based Embedded Internal Sponsorship Training Champion User Group One-to-One Coaching Easy First Steps IBM Connections—Use of the Strategies
- 31. Effectiveness 1 IBM Connections (59)
- 32. 2 Effectiveness 1 IBM Connections (59)
- 33. 2 Effectiveness 3 1 IBM Connections (59)
- 34. 2 Effectiveness 3 1 4 IBM Connections (59)
- 35. 2 Effectiveness 3 1 4 5 IBM Connections (59)
- 36. 2 Effectiveness 3 1 4 6 5 IBM Connections (59)
- 37. STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real Concepts Executive One-to-One Stop Doing, Sponsorship Coaching Start Doing Patterns Real-to-Life Embedded Scenarios Champion Easy First Steps IBM Connections—Effectiveness
- 39. Executive One-to-One Sponsorship Coaching Embedded Real-to-Life Champion Scenarios Easy First Steps Stop Doing, Start Doing Patterns
- 40. 4 Share some … Experiences
- 41. CASE 1 The Retail Firm
- 42. Home improvement company 250,000 employees 1750 stores in US, Mexico, and Canada (2010) US$50 Billion Revenue
- 44. Aim: to bring people together E.g., 2-3 kitchen specialists—different stores, different shifts
- 45. Early Adoption Work (mid-2010) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real Concepts Executive Sponsorship Real-to-Life Scenarios
- 46. “… viral adoption did not work” People need a level of competence to see possibilities for viral adoption to work
- 47. Early Adoption Work (late-2010) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real Concepts Executive Sponsorship Sign-off to Proceed Community Managers Embedded Champions
- 48. Adoption Work (mid-2011) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real Concepts Exemplar Stories The case of the Teflon Paint Tray =$1 million additional revenue Community Managers Embedded Champions
- 49. CASE 2 The Research Firm
- 50. A division of Bayer AG (pharma) BMS—15,000 employees at 30 locations Bayer Group had switched from IBM to Microsoft (late 2009) BMS piloted IBM Connections (Sep 2011) Bayer Group selects Connections
- 51. Aim—research collaboration Discover opportunities/expertise across locations E.g., similar research
- 52. Driver—the research scientists wanted it
- 53. Adoption Plan (2011-2012) STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real Concepts Executive One-hour Facilitated Part of Standard Sponsorship training as Workshops Operating CIO as active blogger part of new Environment workplace Embedded Champions Central Support Organization
- 54. CASE 3 The University
- 55. Driver—gifted the technology from the vendor
- 56. Adoption Strategy STAGE 1 STAGE 2 STAGE 3 STAGE 4 Winning Cultivating Enlivening Making Attention Basic Applicability It Real Concepts Real-to-Life “Build It And Scenarios They Will Come” Executive Support (some)
- 57. Failure Academics not interested Not positioned in a way that made sense vs. LMS IT staff left the university. Initiative faltered.
- 58. 5 In … Summary
- 59. SUMMARY 1 The vendors have done their part
- 60. SUMMARY 2 Success at your firm is up to you The ROADMAP approach
- 61. SUMMARY 3 What are you doing about adoption?