IBM CEC 2012 Storage june 11, 2012

COMMON Europe Conference 2012 – Vienna, Austria

Eyal Zimran
CTO
Europe
IBM Systems & Technology Group Celebrating 100 Years of Innovation

11th June, 2012 - CEC 2012 Vienna

Designed for Data Tuned to the Task Managed as a Cloud

IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation

IBM Storage is key to Smarter Computing

Storage Virtualization
enables a robust cloud
deployment

Smarter
Computing
Storage Efficiency is
essential to outpace
data growth Storage must adapt to
changing information
patterns


We Are Seeing Dramatic Shifts

3 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud © IBM Corporation

This Is Changing the Way the World Works… Both Business and Society
g g y y

3 million new blog posts a day
gp y

10 billion tweets a year
y

3.5 billion pieces of content per week

How does the F50 stack upp
against the competition?


In Practice: The largest companies keep getting smarter

US based Visa has 1.8B cardholders generating 100B
transactions a year – and processes 10K transactions per
second.

1.8
1 8 billion New business
cardholders
analytics and
better fraud
detection
New Mobile
Payment
Apps
100 billion
transactions per year


New Value in Healthcare
The Smart Room – Information Integration


We Are Entering the Next Era of
Computing
Smarter Computing
The Era of Insight for Discovery
Big Data

Created by the integration of
Big data in Optimized systems,
managed as a Cloud
Applied to deliver new insights
and drive innovation
Twice the capacity for service
Cloud Optimized on a flat budget
g
Systems


Project Based
Project-Based Transformation …
How Leaders Make the Move to Smarter Computing
Efficient d i
Effi i t and innovative IT for improved
ti f i d
economics
Automate

Getting Started

IBM SIO Program –
Helping Clients:

Meet or exceed service
levels while reducing
storage costs

Improve operational
flexibility & resiliency
Integrate Secure


Smarter Systems are creating a storage
efficiency challenge
Zettabytes Storage requirements growing 20-40% per year

Information doubling every 18-24 months

Exabytes
Storage budgets up 1%-5% in 2010

Petabytes

The information explosion
meets budget reality
Terabytes
Gigabytes
2000 2005 2010 2015


Disk Technology Trend: Performance/Capacity
Ratio is losing
R ti i l i ground !d

Magnetic Disk Drive Performance
1000
Sustained HDD I/ Rates pe GByte

100
<=7200 RPM
/O

10

2012
15K RPM
er

1
10K RPM
5400 and 7200 RPM
0.1

0.01
1990 1995 2000 2005 2015
201
2010

Year

SSD Economics Realities
Price Trends: Magnetic disks and Solid State Disks

$100.00
Ent Flash SSD

PCM SSD

Hi. Perf. Flash
Hi P f Fl h SSD

Ent. Disk
$10.00
SATA Disk
Price: $/GB

$1.00

$0.10

SSD Price = multiple of device cost
2
10x SLC @ -40% CAGR (4.5F )
2
3x MLC @ -40% CAGR (2.3 --> 1.1F )
2
3x PCM @ -40% CAGR (1.0 F )

$0.01
2004 2006 2008 2010 2012 2014 2016 2018 2020

11

The future: Solid State Disks and VERY
large Hard Drives SRAM
Next Generation SSDs -- PCM
NOR FLASH
DRAM

NAND FLASH
Cost
C

PCM

HDD

Cost within 10x of Enterprise HDD
Performance within 3X of DRAM
Endurance superior to Nand Flash

Performance

12

IBM Flash Execution: Decade in Review
Business Impact

SSD Caching

Easy Tier for
Midrange and External
g
Zero administration
Easy Tier

Simple GUI configuration
Quicksilver

Up to 300% faster with 2% flash
p
Flash Bl d
Fl h Blades
Over 1 million IOPS
Up to 10 times faster than disk
2000 2010 2012


Database Performance with 400GB SSD per XIV Module

In the best case, assuming customer data volumes are small enough to fit into SSDs completely, the data
show random read performance can be improved up to 6X 6X.
Data Base Open workload performance can be improved up to 3X. (note: Data Base Open workload
typically consists of 70%read, 30%write, 50%read hit)

Best Case Random Read Performance Best Case D t b
B tC Database OOpen (70/30/50) Performance
P f
(5TB working data set, 400GB SSD read cache, 2TB SAS drives) (5TB working data set, 400GB SSD read cache, 2TB SAS drives,
4KB transfers, 70%read, 30%write, 50%read hit)

80
16
70
14 With 400GB SSD cache
esponse Time (ms)

60 Without SSD cache

sponse Time (ms)
12
50
10
40
8
30 With 400GB SSD cache 6

Res
Without SSD cache
Re

20 4
10 2
0 0
0 20000 40000 60000 80000 100000 120000 140000 160000 180000 0 20000 40000 60000 80000 100000 120000 140000 160000 180000
IOPs IOPs

• Response time benefit: SSD not only improves IOPs, but also improves response time significantly.
For example, from the best case random read performance chart, the system can only achieve 10K
IOPs random read with less than 20ms response time, but it can achieve up to 164K IOPs random
p , p
read with less than 11ms response time.


Innovation in Storage Systems is Critical

15

Disruptive innovation – the relentless
pursuit of efficiency

2003 2008 2010
Storage network Autonomic grid Real time data First Intelligent
virtualization storage compression data placement
IBM SAN Volume IBM XIV delivers best in
best-in- IBM Real Time Data IBM System Storage
Controller provides class performance, Compression introduces Easy Tier first to
single, centralized point availability and TCO for the first in-line automatically move
of control over data in a wide range of compression technology most active data to
heterogeneous storage enterprise workloads; suited to high faster solid-state drives
environments. compels competition to performance production for real-time analysis
go on an expensivei workloads; enables
kl d bl and l
d less urgent d t t
t data to
acquisition spree higher performance and tape.
significant TCO
reduction


Industry drivers – the impetus to innovate
Industry Key Drivers Industry Key Drivers
Government Healthcare (Medicaid, HIX, HIE, WIC, Data Aggregation Analytics, BI, Data
State & Local CHIP) mining
Media
Gov. SLG Outsourcing Renewals Portal, collaboration, social media
Public Safety Next Gen 9-1-1 Content Management
Government Healthcare (MHS, VA, HHS, SSA,
Accelerating domestic demand
IRA, OPM)
Federal G
F d l Gov. Manufacturing I
M f t i Increased R&D activity
d ti it
DC Consolidation & Cloud Investments
Tax breaks for capital equipment
Focus on Shared Services
Continued distance learning initiatives Empowering mobile consumer
Education Content delivery upgrades Retail BI Investments
Alignment w/ connected student Focus on cost containment
SMB focused upgrades
Meaningful movement on Meaningful Use
Integrated warehouse and transportation
Healthcare Growth in storage Wholesale
mgmt.
mHealth starts to move
Mobility & Analytics
M&A will continue-opportunities for prof. services,
integration, apps dev Customer IT Solutions: CRM, loyalty
Banking & Risk Management-MDM, data analytics, data management, business analytics
Transportation
Securities quality SMB Cloud Utilization
Channels, Customer Experience (cloud, mobile, Early adoption of social media
SOA)
M&A will continue-opportunities for prof. services,
integration, apps dev
Communication Risk Management-MDM, data analytics, data
s quality
Channels, Customer Experience (cloud, mobile,
SOA) Smarter Computing | Designed for big data | Tuned to the task Vertical Industry Opportunities 2012-13”, © 2011,Corporation
IBM Source: Targeting Growth: | Managed in the cloud © IBM Gartner, inc.
17

Industry Intelligence – Targeted Solutions
PUBLIC FSS CSI DISTR INDUSTRIAL COMM GB
and Best Practices

“With the new “This advanced grid “In a sense, our IT “XIV combined with “The whole process, “We’ve gone from “The thing that we
Exchange platform is giving us infrastructure is our the performance of from project start to 35% utilization to needed the most was
environment, we unparalleled product. By building a the Power Systems live production, was 82%... We used to a reliable, fast, and
didn’t
did ’t want t add t
t to dd to performance.”
f ” best-in-class d li
b ti l delivery servers, iimproved d completed i l
l t d in less have 70% of our data
h f d t easy t manage
to
the complexity of what - Steven Lange, platform—storage, overall response than 60 days – the classified as tier 1, storage system.
we already had: we Managing Director, service, networking times.” production cutover now it’s 30%... Our Something that could
wanted a low- Corp. Investments devices and - Mukesh Sharma, was achieved annual storage give us performance,
maintenance solution Group processes and tools— Manager EPR seamlessly, with maintenance has reliability. Something
that would still deliver we can offer a level of Infrastructure minimum downtime or declined 60% year- that could be simple
tier-one performance technology and disruption of service over-year.” to manage…
and b resilient
d be ili t expertise that most
ti th t t to d
t end users. With th the - J hM t
Josh Morton, something th t i very
thi that is
enough to provide customers can’t easily XIV system in VP IT Enterprise flexible. We chose
24/7 availability.” develop internally.” production, we are Services IBM.”
- Mahesh Tailor, - Mark Clayman, VP already realizing - Ben Paddick, Tech.
Storage Mgr. IT additional benefits.” Design Architect
- David Hutchinson,
18 IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud
Information
© IBM Corporation
Technology

IBM Storage clients are gaining value
MEDIA & ENT. BANKING

Problem: Rapid data Problem: Advanced
growth causing missed mortgage analytics
g g y
RPOs performance

Benefits: Reduced Benefits: 26X
backup costs; server performance
restores from days to improvement; Improved
minutes SLAs; New workloads

Competition: EMC Competition: EMC, HDS
EMC

INFRASTRUCTURE & FINANCE MANUFACTURER

Problem: Massive Problem: Large SAP
Microsoft Exchange 2010 Upgrade & Refresh
Upgrade

Benefits: 300% faster –
even with system ½ Benefits: 300% faster;
disabled; Much easier to Easier; Lower cost
deploy and manage

Competition: EMC, HP Competition: EMC


IBM Storage clients are gaining real world
STAFFING SERVICES

value Problem: Full enterprise
portfolio storage refresh
Client environment
before the IBM Storage
Benefits: $700K Client environment
acquisition cost
q with IBM Storage
reduction; $4.7M total Current
TCO reduction over 3 Storage
yrs Capacity New Solution
Future Storage
Competition: EMC 150 Capacity
p y
19%
19%
180 460 34
23%
23% 58%
58%
39%
39% 29%
29%
7
WIRELESS TELCO
390
32%
32%
Problem: Large SAP 46
Implementation Tier
1 4
Tie
1r

Benefits: 50% lower
TCO; Easier; Higher
performance

Competition: EMC,
NetApp
Client will save up to $563M over five years
563M

Portfolio Narrative and Language

TCO Reduction High Performance

Virtualization High Availability

Ease of Use Seamless Data Movement


Storage efficiency strategies and best
practices

CO
OMPLEXITY
COST
RISK
Stop storing so much

X
Store more with what’s on the floor

Move data to the right place


A set of essential technologies enables
storage efficiency

Data Compression
Data D d li i
D Deduplication

g
Thin Provisioning (with automated reclaim)

Automated Tiering and QoS
Automated online Data Migration

IBM ProtecTIER and IBM Real-time Compression

Compression and Deduplication use less
physical storage

Store data more efficiently
Lower Operating Expenses: Power, cooling, floor space
Keep more data online for better analytics and fast restores
Make better decisions – faster



IBM Real-time Compression - shrink active
data
d t
Shrinks active data up to 80% without
degrading performance
Supports active data, unlike other storage
compression solutions
Improve performance of I/O-bound
applications
Helps keep more data online for improved
analytics and decision making
For SAN and NAS (RTC appliance)



IBM ProtecTIER Deduplication optimizes
backups and restores
Unmatched Efficiency:
Shrink backup data on disk up to 18 to
1

Unmatched Performance:
Up to 1000MB/sec

“Our backup window shrank
immediately. Now, the typical restore
request takes five minutes.”
Karl Barth,
,
Director of Systems
and Operations


Store more with what you have on the floor

IBM builds Virtualization into the storage infrastructure
External with SVC Internal with XIV and v7000
SVC, IBM SAN
Volume Controller
Improve utilization up to 30% by pooling storage

Extend advanced functionality to your existing
storage
g
Online data migration – virtually eliminate
application downtime IBM HP EMC

Investment protection
“As a managed service provider we can take advantage of
provider,
the IBM System Storage SAN Volume Controller’s ability to
cater to each customer’s requirements individually,
according to SLAs”

Markus Peltz, Configuration Manager, IDS
Scheer IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud
27 © IBM Corporation


Thin Provisioning
“We have examples from customers who say Thin Provisioning took
We
their capacity utilization from 40% to 80%, without impact on application
performance.“
-- Arun Taneja, Founder and Consulting Analyst, Taneja Group

Clients report up to 35% better utilization*
IBM thin provisioning is fast; suitable for most environments

Reduce space required for copies by 75% or more with thin provisioned snapshots.

* Source: What are the Benefits of Thin Provisioning, David Vellante, Wikibon, Aug 19, 2010,
http://wikibon.org/wiki/v/What_are_the_Benefits_of_Thin_Provisioning



70% of data
hasn’t been accessed
in 90 days or more



70% of data
IBM Easy Tier automated hasn’t been accessed
storage tiering in 90 days or more

Solid-State Storage

Improve performance up to 3x

… using as little as 2%
solid-state
solid state storage*

Hard Disks
* A dit d St
Audited Storage P f
Performance Council b
C il benchmark
h k



Increase Storage Utilization !
Shrink floor space and power requirements
floor,space

Increase the effective capacity of your storage
Increase data density in your data centers
Control both O
C Operating and Capital Expenses
C


IBM Helps You Improve Storage
Efficiency at Every Level
Data Compression
Data Deduplication

Move d t to the right place
M data t th i ht l
Automated Tiering
Automated Data Migration

Thin Provisioning



Optimize price/performance for all workloads
Solid-state
storage
Innovative IBM solutions fill the
I ti l ti th
gaps Highest cost
per TB

Hard Disk

IBM Easy Tier

IBM ProtecTIER Deduplication and virtual
Tape & p
tape
Tape File System
T Fil S t
IBM Information Archive

Lowest cost per TB


Clients Are Struggling with the Challenge
of Protecting Their Data
Top Data Protection Challenges for IT Managers
p g g

Keeping pace with capacity of
data to protect

Need to reduce backup and
recovery times

Backup hardware costs

Desktop/Laptop/End point backup

Remote site backup

Lack of disaster plan or process

Unacceptable level of data loss or
downtime

0% 20% 40% 60%

2010 Data Protection Trends – ESG 4/2010


Backup and Recovery
Data Growth Requires More Efficient Backups to Keep Data Available

More business online
More applications & data

Increasing cost of
information
i f ti
unavailability
The
Widening
Gap
Ability to deliver
through traditional
recovery planning

More complex systems
Less window to recover


Current Offerings

IBM Tivoli Storage Manager - Product Family
TSM Server Products Application Protection
Tivoli S o age Manager 6
o Storage a age TSM for Mail
S o a
• Backup/Recovery TSM for Databases
• Archive/Retrieve TSM for Enterprise Resource Planning (ERP)
TSM 6 Extended Edition (Basic plus..) TSM for Microsoft SharePoint
• Tivoli Disaster Recovery Manager (
y g (DRM) ) TSM FastBack for Microsoft Exchange
g
• Backup via NDMP for NAS Tivoli Storage FlashCopy Manager
• Large Libraries (additional tape support)
• Built-in Data Deduplication
TSM FastBack Space Management, Archiving
Management
TSM for Space Management
TSM HSM for Windows
TSM for Storage Area Networks (SAN)
Bare Machine Recovery
System Storage Archive Manager
TSM for System Backup and Recovery (AIX)
f S t B k dR
IBM Information Archive
Cristie Bare Machine Recovery (reseller)
Cristie TBMR (reseller)
TSM FastBack for Bare Machine Recovery
z/OS
TSM –z/OS
Desktop / Laptop TSM EE – z/OS
TSM FastBack for Workstations TSM for z/OS for Data Retention
Tivoli Continuous Data Protection for Files TSM for z/OS for Mail


Retention and Compliance
Archiving Is No Longer an Option
Corporations are now mandated to:
–Ensure records are unaltered and undeleted
–Adhere to internal & external records
management policies
–Quickly discovery and produce business records
for audit purposes

Can you identify what needs to be archived?

Are you prepared manage information
throughout its lifespan?

How do you make archive management
and infrastructure choices?

Can you maintain compliance in a consistent,
defensible and cost effective manner?
cost-effective


Continuous investments in capabilities that
unlock vast potential of data


IBM Storage Family – June 4 2012
4,
Entry/MidRange Enterprise File Storage Data Protection Efficiency
Storage Systems Storage Systems Systems
y And Retention “Enhancers”
Enhancers

• TS Family
• Storwize Family • DS8000 Family • Scale-Out NAS • Real-Time
(SONAS) • TS7000 Compression
• V7000 • DS8700 • TS3000
• N Series • Easy Tier
• V7000 Unified • DS8800 • TS2000
• N7000 • SAN Volume
• DS Family • XIV Family • TS1000 Controller (SVC)
• N6000
• DS5000 • XIV Gen3 • ProtecTIER • Active Cloud Engine
• N3000 Deduplication
• DS3000 • Tape systems
• Information Archive

Storage
Management
Software
FlashCopy Manager Tivoli Productivity Tivoli Storage Tivoli Key Lifecycle
(FCM) Center (TPC) 5 1
5.1 Manager (TSM) Manager
M


Focus launch product

IBM® Storwize® V7000
Increase system capacity up to 5x with IBM Real-time Compression

• What’s new
– Integrated IBM Real-time Compression capability enables use of compression for active
primary data
– Support for Fibre Channel over Ethernet (FCoE) protocol enables use of converged data
center infrastructures
– 4-way clustering support doubles maximum system physical capacity to 960 drives or 1.4
PB [Storwize V7000 block systems only]

• Client Value:
– Existing systems can now support up to 5x usable capacity with dependable high
performance; new systems can be configured with fewer disk drives for lower cost, power,
cooling, and rack space requirements or more usable capacity in the same space
– Converged network infrastructures simplify the data center and ease management using
the same network for storage, WAN, and LAN; switches from BNT, Brocade, and Cisco all
support this protocol
t thi t l
– 2x greater physical capacity and performance supports growing workloads and enables
greater workload consolidation for more efficiency and simplified management

Learn More: ibm.com/storage/storwizev7000


IBM® System Storage® SAN Volume Controller V6.4
V6 4

Increase system capacity up to 5x with IBM Real-time Compression
• What’s new
– Integrated IBM Real-time Compression capability enables use of compression for
production data
– Support for Fibre Channel over Ethernet (FCOE) protocol enables use of
converged data center infrastructures
– Nondisruptive volume migration among SVC nodes maximizes configuration
flexibility

• Client Value:
– SVC can now enhance the value of virtualized storage even further by increasing
usable capacity of existing storage assets up to 5x with dependable high
performance, enhancing their value and extending their life; new systems can be
configured with fewer disk drives for lower cost, power, cooling, and rack space
requirements or more usable capacity in the same space
– C
Converged network i f t t
d t k infrastructures simplify the data center and ease management
i lif th d t t d t
using the same network for storage, WAN, and LAN; switches from BNT, Brocade,
and Cisco all support this protocol
– Load balancing can now be achieved across an entire SVC system without any
disruption to applications
Learn More: ibm.com/storage/svc


Tivoli Storage Productivity Center v5.1
g y
TPC v5.1 offers an integrated, web-based user interface; includes Cognos-based
reporting, analytics, and storage tiering optimization - offering visibility and
optimization capabilities to storage management.

• What’s new:
– Integrated web-based user interface
Learn More: http://www-
– Cognos based custom reporting
Cognos-based 03.ibm.com/systems/storage/softw
– Storage tiering optimization are/center/
– Support for cloud storage management
– Consolidated installer
• Client Value:
– Introducing a next-generation user interface (GUI) that is designed to improve
customer experience
– Cognos-based reporting allows customers to easily create and integrate custom
reports
– E h
Enhanced storage optimization capabilities, and automated relocation of storage
d t ti i ti biliti d t t d l ti f t
entities based on recommendations driven by user defined policies
– Enable applications to do automated discovery and provisioning of files with
SoNAS and Storwize V7000 Unified
– Easier installation and post-installation configuration to improve time-to-value


IBM System Storage™ DS3500 Express
Storage
Storage Efficiency features that include 50% more snapshots to help reduce
backup times, and VAAI support to enhance storage management for VMware
environments
What’s new:
Enhanced FlashCopy, Adaptive Disk Pooling, Thin Provisioning, VAAI Support

Client Value:
Minimize backup time with high-speed backups with Enhanced FlashCopy: 50% more snapshots
Protect your data and improve performance during recovery time with Adaptive Disk Pooling
Reduce storage expenses by saving capacity and increasing storage utilization with Thin Provisioning
Increase storage management efficiency for VMware environments with VAAI support

Learn More: http://www-03.ibm.com/systems/storage/disk/?cm_re=masthead-_-products-_-stg-disk



IBM System Storage™ DCS3700
Storage
Storage Efficiency features that include 50% more snapshots to help reduce
backup times, and VAAI support to enhance storage management for VMware
environments
What’s new:
Enhanced FlashCopy, Adaptive Disk Pooling, Thin Provisioning, VAAI Support

Client Value:
Minimize backup time with high-speed backups with Enhanced FlashCopy: 50% more snapshots
Protect your data and improve performance during recovery time with Adaptive Disk Pooling
Reduce storage expenses by saving capacity and increasing storage utilization with Thin Provisioning
Increase storage management efficiency for VMware environments with VAAI support

Learn More: http://www-03.ibm.com/systems/storage/disk/?cm_re=masthead-_-products-_-stg-disk


IBM Scale Out Network Attach Storage (SONAS) R1.3.2
New enhancements enable more flexibility and provide management under TPC

• What’s new:

– SONAS gateway with IBM XIV and Storwize V7000
– IBM TPC (R5.1) support for SONAS

• Client Value:
– SONAS as a gateway allows both XIV and Storwize V7000 customers
leverage SONAS for their rapidly growing fil d t
l f th i idl i file data.
– Enables TPC to manage SONAS, providing discovery & visualization,
health status monitoring and capacity usage reporting.
– TPC R5.1 provides support for Storage Management API for the Cloud
(SMAC) which enables applications to do provisioning of SONAS.

Learn More: www.ibm.com/systems/storage/network/sonas


TS76xx ProtecTIER® V3.2
Key enhancements include FSI-CIFS support for broader connectivity
in NAS environments, up to 25% increased performance for the
Gateway and double the capacity for the SMB appliance
G t d d bl th it f th li

What’s new:
In addition to VTL and OST interfaces, ProtecTIER now offers FSI support for the Common Internet File System (CIFS)
protocol for Windows based NAS backup environments
The DD4 based ProtecTIER server refresh to DD5
The SM1 SMB appliance refresh to SM2 – IBM System Storage TS7620 ProtecTIER Deduplication Appliance Express
pp y g p pp p
Client value:
ProtecTIER FSI interface enables users with NAS infrastructure to enjoy ProtecTIER data integrity, scalability and
performance that until now were only available with VTL (SAN environments)
Increased Gateway performance by up to 25% resulting in faster backup and restore operations
Larger drives in the SMB appliance, provide double the capacity options for small & mid-market clients

Learn More: www.ibm.com/systems/storage/tape/protectier

IBM Real-Time Compression Appliances - Version 3.9
Real Time

Increases usable primary storage capacity by up to 5 times, with no
performance degradation - now includes new capacity planning tool

• What’s new in v3.9:
– New capacity planner feature can generate reports for uncompressed
files showing expected space savings, data distribution by file extensions,
data growth over time

– IPV6 support addresses needs of federal and other clients implementing
this internet standard

– Enhanced interoperability support to include several new Linux
y
distributions and other OSs

• Client Value:
– C
Capacity planning reports enable IT managers t more easily quantify
it l i t bl to il tif
future savings and business value of compression to assist with planning

– IPV6 and interoperability enhancements ease integration into client
environments
Learn More:
http://www.ibm.com/storage/network/rtcdata | Tuned to the task | Managed in the cloud
IBM Smarter Computing | Designed for big © IBM Corporation

IBM Linear Tape File System Storage Manager
p y g g

Provides storage lifecycle management of multimedia files using IBM’s
Linear Tape File System; reduces video archive software licensing costs
while slashing video tape cartridge costs up to 98%1
What’s new:
D t life cycle management software for multimedia assets (video and workflow fil ) using IBM’ LTO 5
Data lif l t ft f lti di t ( id d kfl files), i IBM’s LTO-5
based Tape libraries and IBM’s Linear Tape File System Library Edition

Client Value:
1.
1 Adds storage management lifecycle control to LTFS with enterprise-wide management of tape
enterprise wide
cartridge-based project files, archived files

2. Provides an Open interface to other applications -- Integration to major M&E industry formats and
software

3. Expands the functionality of LTFS Library Edition (LE) and Single Drive Edition (SDE). Users can
Create, manage & optimize video archives using IBM LTO-5 tape storage . Provides management of
concurrent copies of content , plus active, inactive and offsite content

1 98 % Based on LTO-5 cost of $0.024/min vs HDCAM SR cost of $1.44/min ( LTO price = $75 / 150 TB (3,126 minutes of video) cartridge vs SR video
LTO 5
cartridge price of $92 / 64 minutes of video) www.tapeonline.com and Google products search 3-15-2011

Learn More: http://www-03.ibm.com/systems/storage/tape/ltfs/index.html

IBM Tape System Library Manager Software (
p y y g (TSLM), )
V1R1 and simplifies the use of IBM TS3500 tape libraries by providing a
Expands
consolidated view of multiple libraries capable of storing up to 2.7 Exabytes1
and reducing tape pathing maintenance and definitions up to 50%2
What’s new:
Tape management software for IBM TS3500 tape Libraries managed by IBM Tivoli Storage Manager (TSM)

Client Value:
1. TSLM enables clients with large Tivoli TSM environments, spanning multiple TS3500s, to manage them as a single
system with the shuttle connector hardware
– example: High Performance Computing (HPC) Clients running TSM can now use the recently announced
tape shuttle connector to build very large tape complexes to manage up to 300,000 tape cartridges

2. TSLM can significantly simplify Tivoli TSM tape drive connection definitions, saving operational resources that
would be used to manage pathing over time

3 Existing Seismic customers, previously limited to using IBM 3494 libraries can now migrate to TS3500 which
3. customers libraries,
eliminates trying to find / refurbish and support older IBM 3494 libraries which:
1) have been withdrawn from sales
2) do not support the newly announced TS1140 Enterprise-class drive or LTO drives

1Using IBM Tape Connector shuttle building a library complex of 20 interconnected 16 frame TS3500s storing 200,00 cartridges written with TS1140 tape

drives at 3:1 compression
2Based on actual customer estimate of pathing simplification using eRMM, the predecessor to TSLM

Learn More: IBM Smarter Computing | Designed for big data | Tuned to the task | Managed in the cloud
http://www-03.ibm.com/systems/storage/tape © IBM Corporation

IBM System Storage DS8000®
y g
New 33% larger SSD option, along with self-encrypting SSD and nearline drive options to
support Easy Tier for fully-encrypted systems

What’s new:
New 400GB SSD option
Full Disk Encryption drive options for SSD and nearline drive families
yp p
Easy Tier support for fully-encrypted systems with new self-encrypting drive options (“Easy Tier 4”)

Client Value:
New 400GB SSD option for the DS8800 model provides additional price performance and capacity flexibility to
price, performance,
help address business requirements for performance-intensive applications
New Full Disk Encryption drive options provide additional peace of mind for clients concerned about the growing
threat of data-at-rest security breaches that can lead to expensive fines and remediation costs.
N
New EEasy Ti support for fully-encrypted systems combines th b
Tier t f f ll t d t bi the benefits of advanced d t t
fit f d d data-at-rest security with
t it ith
the ability to effectively balance application performance and costs through intelligent data tiering and balancing

Learn More:
ibm.com/storage/disk/ds8000
Note: all features are available on both DS8800 and DS8700 unless otherwise stated

Continuous Operations
IBM Technology and Services Can Minimize the Risk of Business Disruptions
Mirroring can enable restoration within 3 to 5 seconds
of a system failure with near-zero data loss
Automated failover switches operations to alternate facilities
Recovery data centers can be within city limits, or across
an ocean
Metro Mirror, Global Mirror

IBM Managed Continuity Services can help achieve continuous
operations and reduce costs
p
Reduces upfront capital investment in resiliency
Reduces operating expenses by providing dedicated
space in a resiliency center DS8000 XIV
IBM has a 100% record of recovering clients
with declared disasters

IBM Storage Optimization and Integration Services –
process excellence can provide up to 70% reduction
SVC
in unplanned outages

IBM Data Mobility Services – Softek can enable near
100% application availability while migrating “in use” data

DS4000 and DS5000 Storwise v7000


Backup and Recovery
IBM Advanced Storage Technologies Can Reduce Backup Storage Costs By Up to 70%
Reduce complexity with automation
– St
Streamline processes
li TS3000 T
Tape libraries
lib i
– Build consistency and reliability TS7600 and TS7700
– Remove human errors virtual tape
– Reduce administrative overhead
• Tivoli® built-in reporting tools, p
p g , policy-based |automation,
y | ,
and autonomic database management can reduce
admin time by more than 40%

Improve performance, shorten backup windows
and reduce bandwidth requirements with data reduction
techniques ®
– ProtecTIER deduplication can reduce storage
requirements by up to 25 times
– Tivoli built-in data reduction can cut backup costs
p
by up to 95%
– Tape compression can reduce capacity
requirements up to 66%

Improve efficiency by including deduplication
and encryption in the backup process
Tivoli Storage Manager
Tape inline functions save a step and have Tivoli Storage Manager FastBack
no performance impact Tivoli Storage FlashCopy Manager
Tivoli solutions can reduce Opex
and Capex by more than 50%

Retention and Compliance
Tape Storage Is an Essential Element of a Data Retention Solution
Tape is space and cost-efficient for long term retention
cost efficient
– Lowest cost/GB storage - approximately 5 cents per GB
– Stores up to 3TBs of compressed data on one LTO 5 cartridge

Tape is energy efficient
– R d
Reduces energy consumption by up to 100
ti b t 100x
(compared to HDD)

Tape is portable
– Enables easy off site storage of data for disaster recovery
– Built in encryption and WORM protect data at rest
and in transit

Tape media has a long life
– U t 30 years f reliable l
Up to for li bl long t
term storage
t

LTO 5 offers Long Term File System (LTFS)
– Improves the ability to reference small sections
p
of data on tape
– Helps with interchange of data between different
platforms



IBM Storwize v7000
A new era in midrange storage has begun
begun…
Modular midrange storage that
grows as your needs grow
Virtualized built-in storage
virtualization
High performance storage that is
Easy to set up and manage
Advanced storage efficiency and
data protection capabilities built in
Announced May 2011: 480 drives, 10
Gbps iSCSI, real time performance
statistics, Vmware vStorage API and
, g
vCenter Plug-In, FlashCopy target
volume as source.

V7000 Enhancements
Two way clustering for enhanced scalability
– Scales to 480 HDDs (two control enclosures)
– Up to four-way clustering (960 HDDs)
Support for 10Gb iSCSI server attach
S t f 10Gbps tt h
– Up to 7x improvement in iSCSI throughput
– Upgradable from existing Storwize V7000 systems
– FCOE
VMware vCenter management and VAAI API support
– Improved VMware manageability
Real time performance statistics in G
f GUI
Additional drives: SFF 146GB-15K rpm


V7000 Enhancements
New Storwize V7000 Unified
– Unified block and file (SAN and NAS) storage
– Upgradable from existing Storwize V7000 systems
– IBM Active Cloud Engine policy based management
policy-based

Greater flexibility for remote mirror
– Replicate between Storwize V7000 and almost any storage
systems
– Balance remote data currency with network bandwidth cost to
better meet application requirements

Additional drive options
– 200GB and 400GB SFF SSDs
• More SSD options at lower cost
– 3TB 7.2K RPM LFF HDD
• 50% greater maximum system capacity



IBM System Storage™ DS8800
Up to 40% better performance High Density
Enclosures,
2.5 in.
2 5 in Drives
Save floor space with nearly twice the drive

Primary Pow Supplies
density

wer
Reduce costs with up to 36% less energy Management
Console
consumed

P
POWER 6 6+
Controllers
SAS Drives – 2.5”

Batteries
Host over 1,000 drives on up to 40% less floor I/O drawers
space than IBM DS8700 with 3.5 in. disks

Front view
(cover removed)


IBM XIV builds virtualization into the storage system

Performance scales with capacity
Extreme ease of use
Designed to perform well at >90% capacity

Up to 63% lower 3-year TCO than
3 year
competitors

“If we need to add a new application, we can
provision the storage very easily without worrying
about the technical side of things. That’s really the
g y
‘wow factor’…”

Uli Müller
IT Director
Di t IBM XIVTM
EURONICS Deutschland aG Storage System


IBM XIV Gen3
Built for Performance
End to end
End-to-end component upgrades deliver significant performance improvement

20X more internal bandwidth, using an Infiniband interconnect
fabric instead f Ethernet
f b i i t d of Eth t

Over 2X more external bandwidth, with the availability of 8
Gbps fiber channel cards and support for over 3 times more iSCSI cards
p pp
than current XIV models [6 to 22 ports]

New motherboards and processors, to deliver more system
throughput
th h t

50% more cache capacity than current XIV models [16GB to
24GB per module], up to 360GB/system

SSD option, optional cache of up to 6TB can provide a performance
boost for certain random read intensive workloads (OLTP) up to 6 times



Optimize price/performance for all workloads
Solid-state
storage
Integrated IBM solutions deliver
Data migration between tiers Highest cost
per TB
Automated and policy d i
A t t d d li driven
Hard Disk

IBM IBM System
Storwize Storage
V7000 DS8000

Tape &
IBM Smart Archive
Virtual T
Vi t l Tape Database and application-
D t b d li ti
IBM Scale-out NAS aware archiving agents
eDiscovery, classification,
retention management
t ti t
Lowest cost per TB IBM Information Archive


Our Storage Vision
A storage infrastructure that aligns with IBM’s
2015 Roadmap and supports:
•RRequisite IT growth, performance and availability
i it th f d il bilit
• Flexibility to react quickly to opportunities and threats
• Leveraging IBM storage solutions for business
insight

Apply a combination of technology advances
and expected reductions in unit costs
Technology advances
Automated and thin provisioning
Automated tiering
g
Cloud
Data reduction for backup and operational
New/advanced technology options ( g , SSD)
gy p (e.g., )
Marketplace dynamics Reduce costs and
Incremental technology improvements, product make the business
commoditization more agile &
effective

eyalz@il.ibm.com

ibm.com/smartercomputing
ibm com/smartercomputing


Disclaimer
Copyright © 2012 by International Business Machines Corporation.

This publication is provided “AS IS.” IBM product information is subject to change without notice.

No part of this document may be reproduced or transmitted in any form without written permission from IBM Corporation.

Product data has been reviewed for accuracy as of the date of initial publication. Product data is subject to change without
notice. This information could include technical inaccuracies or typographical errors. IBM may make improvements and/or
changes in the product(s) and/or programs(s) at any time without notice. The information provided in this document is distributed
“AS IS” without any warranty, either express or implied. IBM EXPRESSLY DISCLAIMS any warranties of merchantability, fitness
for a particular purpose OR INFRINGEMENT. IBM shall have no responsibility to update this information. IBM products are
warranted according to the terms and conditions of the agreements (e.g., IBM Customer Agreement, Statement of Limited
Warranty, International Program License Agreement, etc.) under which they are provided.

Information concerning non IBM products was obtained from the suppliers of those products their published announcements or
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other publicly available sources. IBM has not tested those products in connection with this publication and cannot confirm the
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IBM makes no representations or warranties, expressed or implied, regarding non-IBM products and services, including those
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subject to change without notice. Consult your local IBM business contact for information on the product or services available in
your area.

All statements regarding IBM future direction and intent are subject to change or withdrawal without notice, and represent g
g g j g , p goals
and objectives only. Contact your local IBM office or IBM authorized reseller for the full text of the specific Statement of
Direction.


IBM CEC 2012 Storage june 11, 2012

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IBM CEC 2012 Storage june 11, 2012