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22nd – 24th November 2012, Jaipur




              Smarter Computing in a New Era of IT
                                  Dr. Gururaj Rao
                             IBM Fellow & Vice President
            IBM Systems and Technology Development Lab, India, South Asia



http://bit.ly/Imperatives
Opening video




                               Predictive Policing (:30)
                              http://youtu.be/_ZyU6po_E74
  http://bit.ly/Imperatives                                 22nd – 24th November 2012, Jaipur
In a new era of IT, industries are being redefined
by an ability to process unlimited volumes and types of data


                   1 trillion    5.6 billion
                  connected       personal
                   devices      devices sold
                   by 2015       in 5 years
                                                               Law
                                                               Enforcement


         90%
      of world’s                          10,000               Fraud
     data created                       messages               Prevention
       in past                          per second
       2 years



                                                               Traffic
                                                               Control
                    800%
                 unstructured   2.5 exabytes
                 data growth       of data
                   in next      created daily
                   5 years                                     Banking



  http://bit.ly/Imperatives                                    22nd – 24th November 2012, Jaipur
Big Data: Why we must move to a new era of computing

Data is growing at an astounding pace…                       …but Big Data is not just about volume

                      9000

                                                              Terabytes to                             Streaming data,
                                                              exabytes of                               milliseconds to
                                           Sensors
                                                              existing data                                    respond
                                           & Devices
                                                              to process
 Volume in Exabytes




                      6000                                                     Volume    Velocity
                                           Social Media




                                           VoIP
                                                               Structured,
                                                                               Variety
                                                               unstructured, text,
                                                               multimedia
                      3000                 Enterprise Data
                                                                                          Veracity

                                                                                                               Uncertain,
                       2010         2015
                                                                                          inconsistent,        ambiguous




        http://bit.ly/Imperatives                                                        22nd – 24th November 2012, Jaipur
There are clear challenges for CIOs and IT leaders

   Explosion of data

       How to manage data explosion to spot trends,                                                                            450 billion online business transactions
      predict outcomes and take meaningful actions?                                                                            per day by 2020



  Inflexible IT infrastructures

     How to manage inflexible, siloed systems and                                                                            Only 1 in 5 businesses can allocate
    business processes to improve business agility?                                                                          more than half their IT budget to
                                                                                                                             innovation



  Escalating IT complexity

      How to manage IT costs and complexity while                                                                               23% of worldwide IT projects are
       speeding time-to-market for new services?                                                                                both over budget and behind
                                                                                                                                schedule

                      Sources: 2012 IBM Data Center Study; IDC Directions Presentation, 2011; and a commissioned study conducted by Forrester Consulting on behalf of IBM




http://bit.ly/Imperatives                                                                                                                                                   22nd – 24th November 2012, Jaipur
Video




                                         Smarter Cities Rio
http://bit.ly/Imperatives   http://www.centerline.net/review/#/3697_RIO_HD   22nd – 24th November 2012, Jaipur
Smarter Computing is how you succeed in this new era
The IT infrastructure that enables a smarter planet…


                                                         Managed with
                                                      cloud technologies
             Harness all the
      available Information:
                                                          Simplify IT:
                 89% of CEOs want
                                                          60% of CIOs plan to use cloud technologies and
        better insight via business
                                                          55% of business executives believe cloud
         intelligence and analytics    Smarter            enables business transformation
                                      Computing

    Designed for data

                                                                                    Drive greater performance and
                                                                                    improve IT economics:
                                                  Tuned to the task                 CIOs can reduce total cost
                                                                                    per workload up to 55%
                                                                                    with optimized systems

 …and allows enterprises to do more with less
                                                               Source: IBM studies of CEOs and CIOs




 http://bit.ly/Imperatives                                                                    22nd – 24th November 2012, Jaipur
Optimized Systems Address the Unique Needs of Specific Workloads
                                                 Domain Knowledge

    Workload characteristics                      Interdependencies           Architecture options

                                                             Software
                                Applications
                                                               Stack integration
                                Middleware                     Middleware tuned for hardware
                                                               Integrated management across
                           Operating Systems                   architectures
                                                 Inter-
    Micro-processor                             connect
         cores
                                  Caches
                                                  I/O
                                                             Hardware

                                  Package                      Multi-core architectures
                                                               Advanced threading
                               Semiconductors                  Low latency



   http://bit.ly/Imperatives                                                       22nd – 24th November 2012, Jaipur
Clients require a range of workload optimized systems

                                 Client-built with            Integrated,
                              Optimized Components         Optimized Systems              Appliances




Example                IBM DB2 & WebSphere on IBM           IBM Smart Analytics        IBM Netezza TwinFin
                             Power Systems                       System                  & IBM DataPower


                              Need flexibility to deploy   Requires moderate           Flexibility not required –
                              multiple workloads of        flexibility to tune small   need high performance
                              different types - e.g.,      number of workloads –            at
Characteristics               data management,             e.g., data management       low cost for a specific
                              messaging, web facing        and analytics               workload




  http://bit.ly/Imperatives                                                                22nd – 24th November 2012, Jaipur
Today’s challenge: Time spent tuning general purpose
components




                                   Design/Deploy            Manage/Maintain




  General                                          Custom
  Purpose                                           Built
Components                                         System




       http://bit.ly/Imperatives                               22nd – 24th November 2012, Jaipur

  10
PureSystems solution: Simplifying the entire IT project lifecycle

                                                                Reduced Time, Cost and Risk
                          Design   Deploy   Manage   Maintain




         Expert Integrated System




     http://bit.ly/Imperatives                                           22nd – 24th November 2012, Jaipur

11
IBM PureFlex
Expert integrated infrastructure system

                                Delivers Smarter Computing through…
  Up to 2X
  improvement
  in system
                                Built-in Expertise
  utilization
                                 • Infrastructure patterns
                                 • Built-in security
                                 • Virtualization expertise
                                Integration by Design
  Up to 75%
  lower                          • Scale-in design
  systems costs
  over 3 years                   • Integrated Cloud technology
                                 • Future technology upgradeability

                                Simplified Experience
    Up to 70%                    • Single pane of glass management
      faster
    setup time                   • Open choice (architectures, OS, hypervisors)
                                 • Tens of thousands of applications (Power and x86)


                                          Estimated Results. Results will vary depending on customer environment.




 http://bit.ly/Imperatives                                                                                          22nd – 24th November 2012, Jaipur
PureSystems simplify each phase of the systems lifecycle




Streamlined:                  Accelerated:            Simplified:                 Integrated:
 Pre-integrated, pre-          System Up and           Dynamically scale to         Single support number
 tested, ready to run          running in hours        meet changing                System level updates
 Optimized                     Easily deploy new       demand                       and upgrades
 configurations with high      application and data    Automatic failover and       Simplified problem
 availability                  services                high availability            determination
 Single part to order          Rapidly replicate       Fully integrated
                               environments for        management
                               development and test




  http://bit.ly/Imperatives                                                     22nd – 24th November 2012, Jaipur
Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of
client and partner engagements that are captured, lab tested and optimized into a deployable form



What is a Pattern?
• The pre-defined architecture of an application
• For each component of the application (i.e. database, web
  server, etc)
   • Pre-installation on an operating system
   • Pre-integration across components                                                                Monitoring
                                                                                                      Lifecycle
   • Pre-configured & tuned                                                                           Management

   • Pre-configured Monitoring
   • Pre-configured Security
   • Lifecycle Management

• In a deployable form, resulting in repeatable deployment
  with full lifecycle management

• Delivering superior results:
    •   Agility: Faster time-to-value
    •   Efficiency: Reduced costs and resources
    •   Simplicity: Simpler skills requirements
    •   Control: Lower risk and errors

  http://bit.ly/Imperatives                                                          22nd – 24th November 2012, Jaipur
Three ways to get the value of patterns of expertise



                                    Capture your own expertise:
    Add third-party
                                      Image Construction & Composition Tool
    application patterns of           allows you to create your own custom
    expertise                         virtual images
                                      Pattern Development Kit allows you to
                                      create your own virtual application
                                      patterns.
                                      Capture existing expertise for operating
                                      system and middleware installation
                                      Dynamically combine pre-defined
                                      components to build new image packages
                                      Create a standard VM format in Open
    Use IBM patterns of               Virtual Format
    expertise throughout
    the system



Capture 80% of today’s workloads


 http://bit.ly/Imperatives                        22nd – 24th November 2012, Jaipur
The broadest open ecosystem….
                                           • Runs tens of
                                             thousands of existing
                                             POWER and x86
                                             applications

                                           • Over 191 optimized
                                             solutions from
                                             170 leading partners

                                           • ISVs transforming their
                                             business model to
                                             cloud




     http://bit.ly/Imperatives                      22nd – 24th November 2012, Jaipur

16
Computing for the new era of IT must ‘scale-in’
    With integrated compute, storage, networking, management and middleware




Infrastructure Components             Integrated Infrastructure            Application Platform                      Data Platform

                                     Delivering Infrastructure Services   Delivering Platform Services           Delivering Data Services
   Next Generation Blade

         http://bit.ly/Imperatives                                                                       22nd – 24th November 2012, Jaipur

    17
for Transactions
                                Optimized system delivering
                                data services for transactions


                            for Analytics
                                Optimized system delivering
                                 data services for analytics


                            for Operational Analytics
                                  Optimized system delivering
                             data services for operational analytics




http://bit.ly/Imperatives                       22nd – 24th November 2012, Jaipur
Storage for Workload Optimized Systems
             Storage to match the requirements of the workload
                             Production Data                           Archive and Retention
        Cost and Scale to match workload                          Policy-based data protection
        Availability and protection                               Low long-term total costs
        Simplified administration                                 Easy migration and retrieval


          Transaction Processing       Analytics and High
          and Database                 Performance
                                       Computing
          High Transaction Rates
          High Quality of Service      Operates on data copies
          Low RPO, RTO                 Sequential access
          Resiliency and Security      High throughput



          Business                    Web and
          Applications                Collaboration
          Database oriented            File Oriented
          Quality of Service           Replicated data
                                       Throughput-oriented
          Low RPO, RTO
                                       Scale Out Capable
          Large Memory Footprint       Lower Quality of Service
          Responsive Infrastructure
                                                                           Archive and Retention Systems require Low
                                                                           Cost/Ease of Use to be effective in storing and
   Production Systems require Storage Optimization to                      protecting data throughout its useful life
   match scale, cost, and management objectives



 http://bit.ly/Imperatives                                                                       22nd – 24th November 2012, Jaipur
Introducing IBM Smarter Storage for Smarter Computing



                         Manage cost and
                          capacity growth




Improve performance                         Increase information
     and productivity                       access and improve
                                            ROI




  http://bit.ly/Imperatives                   22nd – 24th November 2012, Jaipur
Smarter Computing is how you succeed in this new era

          Designed for data                     Managed with
                                             cloud technologies      Tuned to the task



                     InfoSphere                      IBM
               Streams/ Big Insights /            SmartCloud
                   Identity Insight                 Entry


                                                                         Storwize V7000 Unified
                                                                             with Easy Tier




                                                                        PureSystems
                                               Active Cloud Engine
        DB2 Analytics Accelerator


                                                                                   IBM Watson



                                           IBM Service
   Optimized for IBM Systems             Delivery Manager




  http://bit.ly/Imperatives                                          22nd – 24th November 2012, Jaipur
Leading IT Organizations Are Engaging with IBM to Succeed in the New Era of
Smarter Computing


                              Our approach is inclusive – no rip and replace



                             IBM can deliver experts and expertise required


                                IBMers are extending our portfolio to address
                               the biggest challenges in computer science



                                                Proven innovator for 100 years

              Source: IBM Investor Relations
              *IBM Systems & Technology Group Finance, **IBM Software Group Finance




  http://bit.ly/Imperatives                                                           22nd – 24th November 2012, Jaipur
http://bit.ly/Imperatives
9/5/12                      22nd – 24th November 2012, Jaipur

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Smarter Computing in a New Era of IT - Dr. Gururaj Rao

  • 1. 22nd – 24th November 2012, Jaipur Smarter Computing in a New Era of IT Dr. Gururaj Rao IBM Fellow & Vice President IBM Systems and Technology Development Lab, India, South Asia http://bit.ly/Imperatives
  • 2. Opening video Predictive Policing (:30) http://youtu.be/_ZyU6po_E74 http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 3. In a new era of IT, industries are being redefined by an ability to process unlimited volumes and types of data 1 trillion 5.6 billion connected personal devices devices sold by 2015 in 5 years Law Enforcement 90% of world’s 10,000 Fraud data created messages Prevention in past per second 2 years Traffic Control 800% unstructured 2.5 exabytes data growth of data in next created daily 5 years Banking http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 4. Big Data: Why we must move to a new era of computing Data is growing at an astounding pace… …but Big Data is not just about volume 9000 Terabytes to Streaming data, exabytes of milliseconds to Sensors existing data respond & Devices to process Volume in Exabytes 6000 Volume Velocity Social Media VoIP Structured, Variety unstructured, text, multimedia 3000 Enterprise Data Veracity Uncertain, 2010 2015 inconsistent, ambiguous http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 5. There are clear challenges for CIOs and IT leaders Explosion of data How to manage data explosion to spot trends, 450 billion online business transactions predict outcomes and take meaningful actions? per day by 2020 Inflexible IT infrastructures How to manage inflexible, siloed systems and Only 1 in 5 businesses can allocate business processes to improve business agility? more than half their IT budget to innovation Escalating IT complexity How to manage IT costs and complexity while 23% of worldwide IT projects are speeding time-to-market for new services? both over budget and behind schedule Sources: 2012 IBM Data Center Study; IDC Directions Presentation, 2011; and a commissioned study conducted by Forrester Consulting on behalf of IBM http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 6. Video Smarter Cities Rio http://bit.ly/Imperatives http://www.centerline.net/review/#/3697_RIO_HD 22nd – 24th November 2012, Jaipur
  • 7. Smarter Computing is how you succeed in this new era The IT infrastructure that enables a smarter planet… Managed with cloud technologies Harness all the available Information: Simplify IT: 89% of CEOs want 60% of CIOs plan to use cloud technologies and better insight via business 55% of business executives believe cloud intelligence and analytics Smarter enables business transformation Computing Designed for data Drive greater performance and improve IT economics: Tuned to the task CIOs can reduce total cost per workload up to 55% with optimized systems …and allows enterprises to do more with less Source: IBM studies of CEOs and CIOs http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 8. Optimized Systems Address the Unique Needs of Specific Workloads Domain Knowledge Workload characteristics Interdependencies Architecture options Software Applications Stack integration Middleware Middleware tuned for hardware Integrated management across Operating Systems architectures Inter- Micro-processor connect cores Caches I/O Hardware Package Multi-core architectures Advanced threading Semiconductors Low latency http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 9. Clients require a range of workload optimized systems Client-built with Integrated, Optimized Components Optimized Systems Appliances Example IBM DB2 & WebSphere on IBM IBM Smart Analytics IBM Netezza TwinFin Power Systems System & IBM DataPower Need flexibility to deploy Requires moderate Flexibility not required – multiple workloads of flexibility to tune small need high performance different types - e.g., number of workloads – at Characteristics data management, e.g., data management low cost for a specific messaging, web facing and analytics workload http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 10. Today’s challenge: Time spent tuning general purpose components Design/Deploy Manage/Maintain General Custom Purpose Built Components System http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur 10
  • 11. PureSystems solution: Simplifying the entire IT project lifecycle Reduced Time, Cost and Risk Design Deploy Manage Maintain Expert Integrated System http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur 11
  • 12. IBM PureFlex Expert integrated infrastructure system Delivers Smarter Computing through… Up to 2X improvement in system Built-in Expertise utilization • Infrastructure patterns • Built-in security • Virtualization expertise Integration by Design Up to 75% lower • Scale-in design systems costs over 3 years • Integrated Cloud technology • Future technology upgradeability Simplified Experience Up to 70% • Single pane of glass management faster setup time • Open choice (architectures, OS, hypervisors) • Tens of thousands of applications (Power and x86) Estimated Results. Results will vary depending on customer environment. http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 13. PureSystems simplify each phase of the systems lifecycle Streamlined: Accelerated: Simplified: Integrated: Pre-integrated, pre- System Up and Dynamically scale to Single support number tested, ready to run running in hours meet changing System level updates Optimized Easily deploy new demand and upgrades configurations with high application and data Automatic failover and Simplified problem availability services high availability determination Single part to order Rapidly replicate Fully integrated environments for management development and test http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 14. Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized into a deployable form What is a Pattern? • The pre-defined architecture of an application • For each component of the application (i.e. database, web server, etc) • Pre-installation on an operating system • Pre-integration across components Monitoring Lifecycle • Pre-configured & tuned Management • Pre-configured Monitoring • Pre-configured Security • Lifecycle Management • In a deployable form, resulting in repeatable deployment with full lifecycle management • Delivering superior results: • Agility: Faster time-to-value • Efficiency: Reduced costs and resources • Simplicity: Simpler skills requirements • Control: Lower risk and errors http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 15. Three ways to get the value of patterns of expertise Capture your own expertise: Add third-party Image Construction & Composition Tool application patterns of allows you to create your own custom expertise virtual images Pattern Development Kit allows you to create your own virtual application patterns. Capture existing expertise for operating system and middleware installation Dynamically combine pre-defined components to build new image packages Create a standard VM format in Open Use IBM patterns of Virtual Format expertise throughout the system Capture 80% of today’s workloads http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 16. The broadest open ecosystem…. • Runs tens of thousands of existing POWER and x86 applications • Over 191 optimized solutions from 170 leading partners • ISVs transforming their business model to cloud http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur 16
  • 17. Computing for the new era of IT must ‘scale-in’ With integrated compute, storage, networking, management and middleware Infrastructure Components Integrated Infrastructure Application Platform Data Platform Delivering Infrastructure Services Delivering Platform Services Delivering Data Services Next Generation Blade http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur 17
  • 18. for Transactions Optimized system delivering data services for transactions for Analytics Optimized system delivering data services for analytics for Operational Analytics Optimized system delivering data services for operational analytics http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 19. Storage for Workload Optimized Systems Storage to match the requirements of the workload Production Data Archive and Retention Cost and Scale to match workload Policy-based data protection Availability and protection Low long-term total costs Simplified administration Easy migration and retrieval Transaction Processing Analytics and High and Database Performance Computing High Transaction Rates High Quality of Service Operates on data copies Low RPO, RTO Sequential access Resiliency and Security High throughput Business Web and Applications Collaboration Database oriented File Oriented Quality of Service Replicated data Throughput-oriented Low RPO, RTO Scale Out Capable Large Memory Footprint Lower Quality of Service Responsive Infrastructure Archive and Retention Systems require Low Cost/Ease of Use to be effective in storing and Production Systems require Storage Optimization to protecting data throughout its useful life match scale, cost, and management objectives http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 20. Introducing IBM Smarter Storage for Smarter Computing Manage cost and capacity growth Improve performance Increase information and productivity access and improve ROI http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 21. Smarter Computing is how you succeed in this new era Designed for data Managed with cloud technologies Tuned to the task InfoSphere IBM Streams/ Big Insights / SmartCloud Identity Insight Entry Storwize V7000 Unified with Easy Tier PureSystems Active Cloud Engine DB2 Analytics Accelerator IBM Watson IBM Service Optimized for IBM Systems Delivery Manager http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 22. Leading IT Organizations Are Engaging with IBM to Succeed in the New Era of Smarter Computing Our approach is inclusive – no rip and replace IBM can deliver experts and expertise required IBMers are extending our portfolio to address the biggest challenges in computer science Proven innovator for 100 years Source: IBM Investor Relations *IBM Systems & Technology Group Finance, **IBM Software Group Finance http://bit.ly/Imperatives 22nd – 24th November 2012, Jaipur
  • 23. http://bit.ly/Imperatives 9/5/12 22nd – 24th November 2012, Jaipur