IBM - Jeroen Derynck
IBM - Jeroen Derynck
The dynamics of digital
transformation
Fast is not fast enough
Jeroen Derynck
Business Transformation Architect
jderynck@salesforce.com
FAST IS NOT FAST ENOUGH
USER EXPERIENCE
SPEED
PRICE
CONVENIENCE
MOBILE
TRUST
customers demand
WAVES OF DIGITAL DISRUPTION
1995+
MUSIC
PHOTOGRAPHY
VIDEO RENTAL
…
2005+
PRINT MEDIA
TV
TRAVEL
REAL-ESTATE
HR
…
2015+
FINANCE
HEALTHCARE
AUTOMOTIVE
RETAIL
EDUCATION
TELCO
…
2020+
ALL SAFE HAVENS
WILL BE SUBJECT
TO DIGITAL
DISRUPTION
…
digitaltransformationbook.com
uk.businessinsider.com/ex-barclays-boss-anthony-jenkins-on-fintech-and-bankings-uber-moment-2015-11
Software is eating the world
ON DEMAND
ECONOMY
THE APP ECONOMY IS NOW
BIGGER THAN HOLLYWOOD
http://fortune.com/2015/01/22/the-age-of-unicorns/
DIGITAL TRANSFORMATION IS MORE THAN A
PRETTY USER INTERFACE… IT IS RE-ENGINEERING
THE VERY FOUNDATIONS OF YOUR
ORGANISATION IN ORDER TO ENGAGE WITH
YOUR CUSTOMERS IN COMPLETELY NEW WAYS
VIA NEW BUSINESS MODELS AND CLEVER
USAGE OF DIGITAL TECHNOLOGIES
WHAT EXACTLY IS DIGITAL TRANSFORMATION?
@THETHINKINGAPE
PLATFORM ECONOMY
WHAT AIRBNB,
UBER, AMAZON,
ALIBABA, … HAVE
IN COMMON
NETWORK ORCHESTRATORS IN
THE SHARING ECONOMY
Most current game changers are not based on
high-tech.
They are based on a better way to solve a basic
problem, using simple and relevant technology, to
actually improve peoples lives…
A [ P ] P I F I C A T I O N
THESE TURBOCHARGED PLATFORMS,
BOOSTED BY OTHER TURBOCHARGED
PLATFORMS, ARE MARCHING AROUND
THE GLOBE, TRAMPLING BOTH
TRADITIONAL BUSINESSES AND OLDER
PLATFORMS. NO BUSINESS IS SAFE IN THE
PATH OF THIS MOST RECENT GALE OF
CREATIVE DESTRUCTION
https://hbr.org/2016/05/the-best-digital-companies-are-set-up-to-never-stop-innovating
ALL
ENTERPRISES
WILL BE
TECHNOLOGY
COMPANIES
BY 2020
TO GET SOME GLORY
YOU HAVE TO BE BOLD
IN ORDER TO FIGHT BACK, THE LEADERSHIP
TEAM MUST HAVE A DIGITAL-FIRST MINDSET.
THERE IS A DIRECT RELATIONSHIP BETWEEN
THE DIGITAL IQ OF YOUR BOARD AND THE
CHANCE THAT YOUR ORGANISATION WILL
STILL BE IN BUSINESS BY 2020
JEROEN DERYNCK
“we’ll be fine…”
famous last words
- WORKING CAPITAL / TOTAL ASSETS: COMPANIES WITH A LOW OR NEGATIVE SCORE
HERE WILL STRUGGLE TO PAY BILLS ON TIME
- RETAINED EARNINGS / TOTAL ASSETS: COMPANIES THAT RELY ON LARGE
AMOUNTS OF DEBT AND BORROWING RECEIVE A LOW OR NEGATIVE SCORE HERE
- EARNINGS BEFORE INTEREST & TAXES (EBIT) / TOTAL ASSETS: COMPANIES THAT
BRING IN A SMALL AMOUNT OF REVENUE RELATIVE TO THEIR SIZE RECEIVE LOW OR
NEGATIVE SCORES
- BOOK VALUE OF EQUITY / TOTAL LIABILITIES: A LOW OR NEGATIVE RATIO HERE
INDICATES THAT THE COMPANY MAY BE USING DEBT TO FINANCE GROWTH, WHICH
CAN OFTEN LEAD TO BANKRUPTCY
THE ALTMAN Z-SCORE: AT RISK OF BANKRUPTCY
FORMULA TO CALCULATE WHETHER YOUR COMPANY IS AT RISK
WHAT ARE YOUR OPTIONS?
outside our
comfort zone
LOW MOTIVATION TO RESPOND HIGH
LOWABILITYTORESPONDHIGH
- ATTACK THE
DISRUPTION
- EMBRACE INNOVATION
& SCALE UP
- ADAPT & SEPARATE
- ADOPT & KEEP
INTERNAL
- ATTACK
- FOCUS ON YOUR
OWN BUSINESS
- IGNORE THE
INNOVATION
- FOCUS ON YOUR
OWN BUSINESS
WHERE DO YOU WANT
TO BE WITHIN 5 YEARS?
A NEW GENERATION OF BUSINESS
LEADERS WITH THE RIGHT SET OF
CAPABILITIES TO HELP YOUR
ORGANISATION EMBED DIGITAL INTO
THE FABRIC OF BUSINESSCHIEF DIGITAL OFFICER
CHIEF DATA OFFICER
CHIEF EXPERIENCE OFFICER
THE NEW ROCKSTARS
CLOUD ECOSYSTEMPLATFORM CONNECTORSCLOUD
THE ELASTIC ECONOMY RULES
CEO
VISION
CMO
MARKET
CIO
TECHNOLOGY
COO
PEOPLE
PARTNERSHIPSBUSINESS MODELS EXPERIMENTATIONTRANSFORMATION
IOT, BIG DATA, SECURITY, ECOMMERCE, API, …
CDO
DIGITAL
THE NEW PLAYBOOK
FUELLED BY RELENTLESS TECHNOLOGICAL
INNOVATION, ACCELERATED CONNECTIVITY
CREATES AN EVER INCREASING RATE OF
CHANGE
AS THE PACE OF CHANGE
ACCELERATES, THE CHALLENGES
YOU FACE ARE BECOMING LESS
AND LESS PREDICTABLE. THE
PRACTICES THAT WERE SO
SUCCESSFUL IN THE PAST ARE
COUNTER-PRODUCTIVE IN LESS
PREDICTABLE ENVIRONMENTS
APIS FUEL THE
SOFTWARE THAT’S
EATING THE WORLD
PAY M E N T S
T R A N S P O R TAT I O N
D I S T R I B U T I O N
C O M M U N I C AT I O N S
E C O M M E R C E
M U S I C & T V
N E W S & M E D I A
A D V E R T I S I N G
…
PROGRAMMABLE ENTERPRISE
Matchmaker businesses are extending their
tentacles all through the economy. Platforms
are being erected on top of platforms that are
being erected on top of platforms. Today,
though, matchmakers are turbocharged –
powered by the cloud, broadband,
microprocessors, software, and other modern
technologies
RESPONSIVE ORGANISATIONS
IN THE DIGITAL ARENA, YOU NEED
DNA OF A RESPONSIVE ORGANISATION
PROBLEMS
NETWORKS
EMPOWERING
EXPERIMENTATION
TRANSPARENCY
it is about the platform
In the on demand economy
SCALABILITY
What startups can learn from corporates
APPETITE FOR RISK
HOW TO GET STARTED
TECHNOLOGY IS NOT THE ONLY ANSWER
SO HOW ABOUT
VIRTUAL
REALITY?
WHAT CAN WE
DO WITH
BEACONS?
SHOULDN’T WE
INVEST IN
DRONES?
DON’T WE NEED
A MOBILE APP?
DESIGN THINKING IS MORE THAN A PRETTY OFFICE SPACE
MANY COMPANIES FAIL AT INNOVATION
OBSERVING QUESTIONING NETWORKING EXPERIMENTINGASSOCIATING
INNOVATORS’ DNA
SPOT THE INCUMBENT
10
HYPER
DISRUPTIVE
BUSINESS
MODELS
SUBSCRIPTION
MODEL
FREEMIUM
MODEL
FREE
MODEL
MARKET
PLACE
ACCESS OVER
OWNERSHIP
HYPER MARKETEXPERIENCE
THE
PYRAMID
ON
DEMAND
THE
ECOSYSTEM
HELLOFRESH DROPBOX
FACEBOOK
ALIBABA
ZIPCAR
ZALANDOTESLA
AMAZON
UBER
APPLE
THE NEED FOR A FAST AND FURIOUS IT
TRANSFORMATION ACCELERATIONDISRUPTION
TO
minimum
viable
product
CORPORATES DISRUPTORS
FROM
maximum
validated
product
MINIMUM VIABLE PRODUCTS ARE THE NEW BLACK
DUAL OPERATING SYSTEM
FLUID ORGANISATION
AGILE PROCESSES TECHNOLOGY EXPERIMENTATION
IF WE DON’T CREATE
THE THING THAT KILLS
FACEBOOK, SOMEONE
ELSE WILL
FACEBOOK’S LITTLE RED BOOK
CONCLUDING THOUGHTS
THE
QUICK
SHALL
INHERIT
THE
EARTH
Fast is better than slow.
While slow is adding unnecessary
embellishments, fast is out in the
world.

And that means fast can learn from
experience while slow can only
theorize.
Those who ship quickly can
improve quickly.
So fast doesn’t just win the race. It
gets a head start for the next one.
In May 2016, I joined Salesforce as Business Transformation Architect: as change agents, we
provide thought leadership, and executive partnership to drive innovation through industry and
Salesforce platform expertise thus helping our enterprise customers accelerate strategic goals,
drive business outcomes and deliver maximum business value:
@THETHINKINGAPE | JDERYNCK@SALESFORCE.COM
- Accelerate change
- Understand all that is possible today
- Respond to a rapidly changing business
- Simplify an increasingly complex landscape
Turn today’s challenges into tomorrow’s goals
thank y u

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IBM - Jeroen Derynck

  • 3. The dynamics of digital transformation Fast is not fast enough Jeroen Derynck Business Transformation Architect jderynck@salesforce.com
  • 4. FAST IS NOT FAST ENOUGH
  • 6. WAVES OF DIGITAL DISRUPTION 1995+ MUSIC PHOTOGRAPHY VIDEO RENTAL … 2005+ PRINT MEDIA TV TRAVEL REAL-ESTATE HR … 2015+ FINANCE HEALTHCARE AUTOMOTIVE RETAIL EDUCATION TELCO … 2020+ ALL SAFE HAVENS WILL BE SUBJECT TO DIGITAL DISRUPTION … digitaltransformationbook.com
  • 8. Software is eating the world ON DEMAND ECONOMY THE APP ECONOMY IS NOW BIGGER THAN HOLLYWOOD http://fortune.com/2015/01/22/the-age-of-unicorns/
  • 9. DIGITAL TRANSFORMATION IS MORE THAN A PRETTY USER INTERFACE… IT IS RE-ENGINEERING THE VERY FOUNDATIONS OF YOUR ORGANISATION IN ORDER TO ENGAGE WITH YOUR CUSTOMERS IN COMPLETELY NEW WAYS VIA NEW BUSINESS MODELS AND CLEVER USAGE OF DIGITAL TECHNOLOGIES WHAT EXACTLY IS DIGITAL TRANSFORMATION? @THETHINKINGAPE
  • 11. WHAT AIRBNB, UBER, AMAZON, ALIBABA, … HAVE IN COMMON NETWORK ORCHESTRATORS IN THE SHARING ECONOMY
  • 12. Most current game changers are not based on high-tech. They are based on a better way to solve a basic problem, using simple and relevant technology, to actually improve peoples lives…
  • 13. A [ P ] P I F I C A T I O N
  • 14. THESE TURBOCHARGED PLATFORMS, BOOSTED BY OTHER TURBOCHARGED PLATFORMS, ARE MARCHING AROUND THE GLOBE, TRAMPLING BOTH TRADITIONAL BUSINESSES AND OLDER PLATFORMS. NO BUSINESS IS SAFE IN THE PATH OF THIS MOST RECENT GALE OF CREATIVE DESTRUCTION https://hbr.org/2016/05/the-best-digital-companies-are-set-up-to-never-stop-innovating
  • 16. TO GET SOME GLORY YOU HAVE TO BE BOLD
  • 17. IN ORDER TO FIGHT BACK, THE LEADERSHIP TEAM MUST HAVE A DIGITAL-FIRST MINDSET. THERE IS A DIRECT RELATIONSHIP BETWEEN THE DIGITAL IQ OF YOUR BOARD AND THE CHANCE THAT YOUR ORGANISATION WILL STILL BE IN BUSINESS BY 2020 JEROEN DERYNCK
  • 19. - WORKING CAPITAL / TOTAL ASSETS: COMPANIES WITH A LOW OR NEGATIVE SCORE HERE WILL STRUGGLE TO PAY BILLS ON TIME - RETAINED EARNINGS / TOTAL ASSETS: COMPANIES THAT RELY ON LARGE AMOUNTS OF DEBT AND BORROWING RECEIVE A LOW OR NEGATIVE SCORE HERE - EARNINGS BEFORE INTEREST & TAXES (EBIT) / TOTAL ASSETS: COMPANIES THAT BRING IN A SMALL AMOUNT OF REVENUE RELATIVE TO THEIR SIZE RECEIVE LOW OR NEGATIVE SCORES - BOOK VALUE OF EQUITY / TOTAL LIABILITIES: A LOW OR NEGATIVE RATIO HERE INDICATES THAT THE COMPANY MAY BE USING DEBT TO FINANCE GROWTH, WHICH CAN OFTEN LEAD TO BANKRUPTCY THE ALTMAN Z-SCORE: AT RISK OF BANKRUPTCY FORMULA TO CALCULATE WHETHER YOUR COMPANY IS AT RISK
  • 20. WHAT ARE YOUR OPTIONS? outside our comfort zone LOW MOTIVATION TO RESPOND HIGH LOWABILITYTORESPONDHIGH - ATTACK THE DISRUPTION - EMBRACE INNOVATION & SCALE UP - ADAPT & SEPARATE - ADOPT & KEEP INTERNAL - ATTACK - FOCUS ON YOUR OWN BUSINESS - IGNORE THE INNOVATION - FOCUS ON YOUR OWN BUSINESS
  • 21. WHERE DO YOU WANT TO BE WITHIN 5 YEARS?
  • 22. A NEW GENERATION OF BUSINESS LEADERS WITH THE RIGHT SET OF CAPABILITIES TO HELP YOUR ORGANISATION EMBED DIGITAL INTO THE FABRIC OF BUSINESSCHIEF DIGITAL OFFICER CHIEF DATA OFFICER CHIEF EXPERIENCE OFFICER THE NEW ROCKSTARS
  • 25. FUELLED BY RELENTLESS TECHNOLOGICAL INNOVATION, ACCELERATED CONNECTIVITY CREATES AN EVER INCREASING RATE OF CHANGE AS THE PACE OF CHANGE ACCELERATES, THE CHALLENGES YOU FACE ARE BECOMING LESS AND LESS PREDICTABLE. THE PRACTICES THAT WERE SO SUCCESSFUL IN THE PAST ARE COUNTER-PRODUCTIVE IN LESS PREDICTABLE ENVIRONMENTS
  • 26. APIS FUEL THE SOFTWARE THAT’S EATING THE WORLD
  • 27. PAY M E N T S T R A N S P O R TAT I O N D I S T R I B U T I O N C O M M U N I C AT I O N S E C O M M E R C E M U S I C & T V N E W S & M E D I A A D V E R T I S I N G … PROGRAMMABLE ENTERPRISE
  • 28. Matchmaker businesses are extending their tentacles all through the economy. Platforms are being erected on top of platforms that are being erected on top of platforms. Today, though, matchmakers are turbocharged – powered by the cloud, broadband, microprocessors, software, and other modern technologies
  • 29. RESPONSIVE ORGANISATIONS IN THE DIGITAL ARENA, YOU NEED
  • 30. DNA OF A RESPONSIVE ORGANISATION PROBLEMS NETWORKS EMPOWERING EXPERIMENTATION TRANSPARENCY
  • 31. it is about the platform In the on demand economy
  • 32. SCALABILITY What startups can learn from corporates
  • 34. HOW TO GET STARTED
  • 35. TECHNOLOGY IS NOT THE ONLY ANSWER SO HOW ABOUT VIRTUAL REALITY? WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE INVEST IN DRONES? DON’T WE NEED A MOBILE APP?
  • 36. DESIGN THINKING IS MORE THAN A PRETTY OFFICE SPACE
  • 37. MANY COMPANIES FAIL AT INNOVATION OBSERVING QUESTIONING NETWORKING EXPERIMENTINGASSOCIATING INNOVATORS’ DNA
  • 38. SPOT THE INCUMBENT 10 HYPER DISRUPTIVE BUSINESS MODELS SUBSCRIPTION MODEL FREEMIUM MODEL FREE MODEL MARKET PLACE ACCESS OVER OWNERSHIP HYPER MARKETEXPERIENCE THE PYRAMID ON DEMAND THE ECOSYSTEM HELLOFRESH DROPBOX FACEBOOK ALIBABA ZIPCAR ZALANDOTESLA AMAZON UBER APPLE
  • 39. THE NEED FOR A FAST AND FURIOUS IT TRANSFORMATION ACCELERATIONDISRUPTION
  • 41. DUAL OPERATING SYSTEM FLUID ORGANISATION AGILE PROCESSES TECHNOLOGY EXPERIMENTATION
  • 42. IF WE DON’T CREATE THE THING THAT KILLS FACEBOOK, SOMEONE ELSE WILL FACEBOOK’S LITTLE RED BOOK
  • 43. CONCLUDING THOUGHTS THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world.
 And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one.
  • 44. In May 2016, I joined Salesforce as Business Transformation Architect: as change agents, we provide thought leadership, and executive partnership to drive innovation through industry and Salesforce platform expertise thus helping our enterprise customers accelerate strategic goals, drive business outcomes and deliver maximum business value: @THETHINKINGAPE | JDERYNCK@SALESFORCE.COM - Accelerate change - Understand all that is possible today - Respond to a rapidly changing business - Simplify an increasingly complex landscape Turn today’s challenges into tomorrow’s goals