![IBM O ti ™: Th M k t Leader!
Optim The Market L d !
“ [Optim] customers spoke highly of
the reliability and high performance of
y g p
its archiving solution, which sets it
apart from other vendors in this
space.
space
IBM Optim
46% -- Forrester Research
IBM
HP/Outer Bay
Applimation
Others
Gartner predicts 46% CAGR
Sources: Gartner, “Archiving Software Market to Experience Strong Growth Through 2010,” 2006; Forrester Research, “Database
Archiving Remains An Important Part Of Enterprise DBMS Strategy,” 2007
IBM Insight Forum 09 Make change work for you
®](https://image.slidesharecdn.com/ibmoptim-benjamindavispaulgriffin-090903172936-phpapp01/85/IBM-Optim-Unlocking-the-Business-Value-of-Information-for-Competitive-Advantage-4-320.jpg)
![Optim™ D li
O ti ™ Delivers B i
Business V l
Value
“ Our backup times are 20% faster…
MidAmerican Energy
“ Optim has already yielded the returns we
were looking for, and we have just touched
the tip of the iceberg… Discovery –
“ We can easily comply with data
privacy regulations without incurring
additional costs… RCI Banque
Saving up to $720k/year in storage deferrals
“ It has been a very positive experience
working with [IBM] to maximize our
ki ih i i
performance and lower our TCO… AEP
“ The bottom line is that Optim's archiving
capabilities will help us exceed our
SLAs… Chiquita
Archived 1 billion rows of data
IBM Insight Forum 09 Make change work for you
®](https://image.slidesharecdn.com/ibmoptim-benjamindavispaulgriffin-090903172936-phpapp01/85/IBM-Optim-Unlocking-the-Business-Value-of-Information-for-Competitive-Advantage-21-320.jpg)
IBM Optim - Unlocking the Business Value of Information for Competitive Advantage
- 1. Information On Demand featuring IBM® Optim™ Unlocking the Business g Value of Information for Competitive Advantage IBM Insight Forum 09 Make change work for you ®
- 2. Data Management Yields Stronger Business Outcomes Optimize P f O ti i Performance Improve application performance by segregating historical transaction records to a safe, secure archive Achieve S i L A hi Service Level A l Agreements (SLA ) consistently t (SLAs) i t tl Accelerate delivery of revenue-generating applications Mitigate Risk Manage and access archived data; enable prompt, accurate responses to audit or e-discovery requests dit di t Protect data privacy and safeguard shareholder loyalty Control Costs Reduce infrastructure costs; enable cheaper tiered storage ; p g Minimize cost of compliance; reduce opportunity for fines & penalties Isolate application errors early in the lifecycle, where they are cheapest to fix IBM Insight Forum 09 Make change work for you ®
- 3. IBM Optim™ Solutions Optim Data Growth Solution (Archiving) – Improve performance – Control data growth, save storage – Support retention compliance – Enable application retirement – Streamline upgrades Optim Test Data Management Solution – Create targeted, right sized test environments – Improve application quality – Speed iterative testing processes Optim Data Privacy Solution – Mask confidential data – Comply with privacy policies IBM Insight Forum 09 Make change work for you ®
- 4. IBM O ti ™: Th M k t Leader! Optim The Market L d ! “ [Optim] customers spoke highly of the reliability and high performance of y g p its archiving solution, which sets it apart from other vendors in this space. space IBM Optim 46% -- Forrester Research IBM HP/Outer Bay Applimation Others Gartner predicts 46% CAGR Sources: Gartner, “Archiving Software Market to Experience Strong Growth Through 2010,” 2006; Forrester Research, “Database Archiving Remains An Important Part Of Enterprise DBMS Strategy,” 2007 IBM Insight Forum 09 Make change work for you ®
- 5. Enterprise Data Management (EDM) Four Areas of Impact within Your Organization Business Value Information Governance Simplification of Infrastructure Business Continuity IBM Insight Forum 09 Make change work for you ®
- 6. EDM Solution Requirements – The Four Pillars 1 Enterprise Architecture 2 Complete Business Object 3 Extract, Store & Restore 4 Universal Access U i lA IBM Insight Forum 09 Make change work for you ®
- 7. 1 Enterprise Architecture Non Production Environments Production Environments Subset & Mask Archive wards wards eSoft eSoft /ISV /ISV ocs ocs Custom om cle cle bel bel AP SAP Custo Amdo Amdo Orac Orac People Sieb People JDEdw Sieb JDEdw OEM/ OEM/ SA Data Growth, Data Privacy, Test Data Management, Application Upgrades, Application Retirement Optim ™ p Oracle SQL Server Sybase Informix DB2 LUW XML IMS VSAM Adabas DB2 z/OS Teradata Windows XP/2000 Solaris HP/UX Linux AIX OS/390 Z/OS i-Series NAS SAN ATA CAS Optical Tape Single, scalable, Enterprise Data Management Solution IBM Insight Forum 09 Make change work for you ®
- 8. 2 Complete Business Object Represents application data record – payment, invoice, customer – Referentially-intact Referentially intact subset of data across related tables and applications; includes metadata Provides “historical reference snapshot” of business activity Federated extract support across enterprise data stores IBM Insight Forum 09 Make change work for you ®
- 9. 3 Extract, Store and Restore Extract: Identify and extract business objects across multiple related applications, databases and platforms Store: Store immutable business objects independent of infrastructure – any hardware device or p y platform Restore: Migrate or restore business objects seamlessly from any g j y y database, application or version to any other database, application or version. Choose precisely which items to restore – a single transaction record, a year’s worth of data, or any other range or parameter you specify. IBM Insight Forum 09 Make change work for you ®
- 10. 3 Extract, Extract Store and Restore Federated Extract Complete Business Object Captures End to End Business Process EBiz Financials / Custom Inventory Siebel / Oracle Oracle Management / DB2 IBM Insight Forum 09 Make change work for you ®
- 11. 3 Extract, Extract Store and Restore Store in Any Environment Current Active Online Offline Data Historical Archive Archive 1-2 1 2 years 3-4 3 4 years 5-6 years 6 7+ years Non DBMS Offline Retention Platform Retention Platform Production Archive Archive Reporting Database Database Restore ATA File Server EMC Centera CD Tape IBM RS550 Optical HDS Compressed Compressed Compressed Archives Archives Archives IBM Insight Forum 09 Make change work for you ®
- 12. 3 Extract, Store and Restore Restore to Any Environment Legacy HRIS on DB2/z Archives Archive Legacy Reference Data Historical Application Data Data Optim Reporting Data ERP HCM App Universal Access to Data on DB2 LUW Replacement Application Data ODBC / JDBC XML Report Writer IBM Insight Forum 09 Make change work for you ®
- 13. 4 Universal Access Native application access ERP Applications – Familiar screens and processes p Application independent access – Industry standard methods: SQL, Additional Options ODBC/JDBC, XML ODBC / JDBC XML – Portals SQL – Report writers: Crystal Reports, Cognos, Business Objects, Excel Discoverer, Actuate , Access – Desktop formats: Excel, CSV, MS Access – Database formats Optim Access Any Record Anytime Anywhere! Record, Anytime, IBM Insight Forum 09 Make change work for you ®
- 14. EDM Solves Enterprise Challenges Data Growth Test Data Management Data Privacy IBM Insight Forum 09 Make change work for you ®
- 15. Enterprise Challenge: Data Growth Optim™ Data Growth Solution: Archiving Production Archives Archive Reference Data ata Historical Data D t Retrieved Historical Retrieve Reporting Current Data Optim Universal Access to Application Data Application Application ODBC / JDBC A li ti XML Report Writer Complete Business Object provides historical reference snapshot of business activity Storage device independence enables ILM Immutable file format enables data retention compliance IBM Insight Forum 09 Make change work for you ®
- 16. Enterprise Challenge: Application Upgrades Optim Streamlines Application Upgrades Older Version Upgraded Version U d dV i Upgrade Project Application Data Archive Current Data Archive Application Application Archives A hi Archives Universal Access to Application Data Application ODBC / JDBC XML Report Writer IBM Insight Forum 09 Make change work for you ®
- 17. Enterprise C a e ge Application Retirement e p se Challenge: pp ca o e e e Optim Supports Application Retirement Strategies Obsolete Application pp Archives A hi Inactive Archive Reference Data R f D t Application Data Historical Data Current Data Optim O ti Reporting Data Query/Reporting Universal Access to Data Environment Reporting Data ODBC / JDBC XML Report Writer IBM Insight Forum 09 Make change work for you ®
- 18. Enterprise Challenge: Test Data Management Optim Test Data Management Solution Extract Extract Files Production or Production Clone Optim Load Insert / Update p Compare Create t C t targeted, “right-sized” subsets f t and more t d “ i ht i d” b t faster d efficiently than cloning QA Easily refresh, reset and maintain test environments Compare data to p p p pinpoint and resolve application pp Dev defects faster Accelerate release schedule Test IBM Insight Forum 09 Make change work for you ®
- 19. Enterprise Challenge: Data Privacy Optim Data Privacy Solution A comprehensive set of data masking techniques to transform or de-identify data, including: String literal values Arithmetic expressions Lookup values Character substrings Ch b i Concatenated expressions C d i Intelligence I lli Random or sequential numbers Date aging Example 1 Example 2 p Personal Info Table PersNbr FirstName LastName Patient Information 08054 10000 Alice Jeanne Bennett Renoir Patient No. 112233 123456 SSN 123-45-6789 333-22-4444 19101 10001 Carl Claude Davis Monet Name 10002 27645 Pablo Elliot Picasso Flynn Amanda Winters Erica Schafer Address 40 Bayberry Drive 12 Murray Court City Elgin State IL Zip 60123 Referential integrity is maintained with key Austin TX 78704 propagation Event Table Data is masked with contextually correct data to preserve integrity of test data PersNbr FstNEvtOwn LstNEvtOwn 10002 27645 Pablo Elliot Picasso Flynn 10002 27645 Pablo Elliot Picasso Flynn IBM Insight Forum 09 Make change work for you ®
- 20. Our Enterprise Clients include… City of Boston Puerto Rico Federal Affairs Administration IBM Insight Forum 09 Make change work for you ®
- 21. Optim™ D li O ti ™ Delivers B i Business V l Value “ Our backup times are 20% faster… MidAmerican Energy “ Optim has already yielded the returns we were looking for, and we have just touched the tip of the iceberg… Discovery – “ We can easily comply with data privacy regulations without incurring additional costs… RCI Banque Saving up to $720k/year in storage deferrals “ It has been a very positive experience working with [IBM] to maximize our ki ih i i performance and lower our TCO… AEP “ The bottom line is that Optim's archiving capabilities will help us exceed our SLAs… Chiquita Archived 1 billion rows of data IBM Insight Forum 09 Make change work for you ®
- 22. IBM Optim Benefits Summary Archiving controls data growth − Improve application performance, meet SLAs − Control t C t l storage costst − Reduce maintenance burden − Streamline upgrades, safely retire legacy applications − Enable prompt accurate response to audit & prompt, discovery requests Test data management speeds delivery of mission-critical functions − Speed iterative testing cycles while improving quality − Accelerate revenue generation Data masking capabilities protect privacy − De-identify confidential information De identify − Create a safe sandbox for testing − Support compliance initiatives IBM Insight Forum 09 Make change work for you ®
- 23. Questions? Ben Davis Senior Consultant- Optim solutions benjdav@au1.ibm.com j @ http://www.optimsolution.com IBM Insight Forum 09 Make change work for you ®