IBM's Grounds Up Social Software Transformation
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This document summarizes IBM's transformation to focus on social software over time. It discusses several social software tools IBM has developed, including Dogear for social bookmarking, Cattail for file sharing, and Spectacular for feed aggregation. It also mentions IBM's shift to focus on activities rather than just tools to better support collaborative work practices. The document concludes by thanking others who contributed and requesting feedback on the presentation.
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IBM's Grounds Up Social Software Transformation
- 1. Suzanne O Minassian | IBM Social Software Product Manager | 23.10.2008 IBM’s Grounds-Up Social Software Transformation Photo by mclanaghan
- 2. Welcome to IBM Photo by derekkb
- 3. IBM has over 380,000 employees; over 50% are mobile
- 4. Photo by plasticrevolver
- 5. Fringe
- 6. Beehive
- 7. Atlas
- 12. Social Bookmarking for an Enterprise Central store Search and keyword "tags" Discovery via "pivot" browsing Subscriptions Authenticated identity Internet and Intranet bookmarks Support for both shared and private bookmarks Designed for remixing (REST for dogear api) Collaborative User Experience
- 16. Deployment Technology Adoption Program (TAP) Virtually no advertising Steady adoption and formation of “folksonomy” REST API for new uses Collaborative User Experience Visualizing Taggers with pictures size according to number of bookmarks
- 17. Embedding Social Bookmarks into Search Collaborative User Experience April, 2007
- 18. Photo by rosswebdale r
- 19. Activities are the clusters of everyday work in business Informal activities are the way work really happens They have been the elusive subject of ethnography for 25 years Collaborative User Experience Collective Work Practices Focus on activities we’re doing, not the tools we’re using
- 21. Cattail | Social File Sharing
- 22. Spectacular | Feed Aggregation
- 23. Unified Search
- 24. IBM’s social software through the years Communities Blogs Dogear Activities Profiles 1998 2002 2008 Persona Bluepages & Persona redesigned Connections Profiles BlueGroups Community tools Community Map Connections Communities BlogCentral Connections Blogs Dogear Connections Dogear Instant Collaboration UAM OpenActivities Connections Activities Activity Explorer
- 25. Photo by ppdigital
- 36. Let’s continue talking. @minassian [email_address] http://synch.rono.us http://tekmoda.com Thank you! Photo by derekkb
- 37. Special thanks to Irene Greif & Dave Newbold for lending me their own talks for this presentation.
- 38. Photo by demonbaby Please share your thoughts on this session webexberlin2008.crowdvine.com