Design Thinking and the Facilitation Process
85 likes11,607 views
This document outlines the framework for facilitating an effective ideation process. It discusses establishing clear objectives, disrupting traditional perspectives to spark new ideas, using appropriate activities to elicit ideas from participants, prioritizing the best ideas, and defining next steps to carry ideas forward. The framework emphasizes reframing problems, introducing new points of view, selecting activities tailored to desired outcomes, making everyone accountable for ideas, and documenting the process to build on outcomes. The overall goal is to design an ideation session that is an engaging and productive experience for participants.
Design Thinking and the Facilitation Process
- 1. Ideation FacilitationDesign Thinking & the Facilitation Process© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 2. 01Why ideation matters.© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 3. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 4. We help clients identify new areas of opportunity.BLIND SPOTSNew Customer BehavioursTODAY’S MARKETING ACTIVITIESEMERGINGMARKETINGTOOLKITPrepared for Sustainable Brands 2010. © Confidential and Proprietary.© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 5. Design Thinking is a big part of the way we help clients identify that opportunity. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 6. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 7. An innovation process helps clients discover new mysteries. Customer insightPrototypingScanningPrioritizationKickoff & ConstraintsIdeationSynthesisSecondary / Qualitative Research© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 8. 02The framework for ideation design.© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 9. The outcomes of ideation are decided before you ever come up with an idea. Here are the steps you need to follow*.5*Ok. You don’t NEED to follow these steps. But if you’re starting out in ideation, and you’re trying to corral some pretty difficult people, having a solid framework helps you a ton.Prepared for Sustainable Brands 2010. © Confidential and Proprietary.© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 10. ObjectivesDisruption IdeasPresentingNext Steps© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 11. Objectives – What is the purpose of your ideation session?© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 12. Objectives – Narrower the more specific the defined focus, the easier it is to stay on track.© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 13. Objectives – Co-Creating objectives breeds collaboration. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 14. Objectives. What is our desired outcome?What is the groups desired outcome?What is the scope & scale of ideas?© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 15. ObjectivesDisruption ActivitiesPresentingNext Steps© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 16. Disruption – How do we get participants to reframe their view of the world?© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 17. Disruption – Traditional market research doesn’t support design thinking. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 18. Disruption – Standard research methods are business proof, not fertile ground. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 19. Design researchContext labsHuman factors analysisEthnographyDigital forensics Disruption – Design thinking uses research as a tool to fuel new ideas.© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 20. Disruption – New needs plus new views on those needs createsnew ideas.© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 21. Disruption – Facilitating ideation is about requires a reframing people’s view of the world.© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 22. Disruption – The organization of inputs for innovation. WhitespaceNew ScenariosCustomer ResearchNew OpportunitiesNo Disruption, fingers crossed.No Customer ResearchScanNo Scan© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 23. Disruption. What new points of view can we present?How do we frame reframe old problems?How do we introduce new perspectives?© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 24. ObjectivesDisruption ActivitiesPresentingNext Steps© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 25. Activities – What is the best way to get ideas out of people?© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 26. Activities - Most people leave the process of coming up with ideas to serendipity… © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 27. Activities - Six people walk into a room with a problem, but without a plan… © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 28. Activities - Everyone has the capacity to be creative, they just need people to help them get it out of them. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 29. Activities - The job of facilitating ideation is about getting the best possible outcome. Bad ideas are your fault. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 30. Activities - As facilitators, it’s our job to help people make abductive connections. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 31. Activities. What do we need at the end?What is needed to take control?What mechanics can I wrap around it?© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 32. ObjectivesDisruption ActivitiesPresentingand prioritizing… Next Steps© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 33. Presenting – Ideas belong to the team not the individual. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 34. Presenting – Seeding good ideas is an important part of success. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 35. Presenting – Too many good ideas means nothing gets done. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 36. Presenting & Prioritizing. How do we make everyone feel accountable for all ideas?How do we make sure we don’t take on more than what’s realistic?© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 37. ObjectivesDisruption ActivitiesPresentingNext Steps© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 38. Next steps are almost always ignored. Please don’t. It’s sounsatisfying.© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 39. Next Steps – Document the whole way through. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 40. Next Steps – Create tangible assets. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 41. Next Steps – Expand on what’s there. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 42. ObjectivesDisruption ActivitiesPresentingNext Steps© Proprietary 2010 Idea Couture Inc. + @glinskiii
- 43. Most importantly make sure you have an awesome time. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 44. Follow the framework, but don’t make it an algorithm. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 45. Ideation should be the highlight of the month. Make sure you design it that way. © Proprietary 2010 Idea Couture Inc. + @glinskiii
- 46. © Proprietary 2010 Idea Couture Inc. + @glinskiii
Editor's Notes
- #4: Proactive. Recruitment.