Ic Ioct08 2
Download as PPT, PDF0 likes309 views
The document provides guidance on developing an effective case for support to persuade potential donors to fund an organization. It stresses the importance of having a clear vision, mission, and values, being well-prepared with relevant information, and including key elements in the content such as the problem being addressed, the organization's approach, expected outcomes, and sustainability plan. The case should emphasize benefits over features, credibility, and realistic expectations while using clear language, case studies, and research to back up claims.
Ic Ioct08 2
- 1. Developing a Funding Strategy Session 3: Developing a Case for Support
- 2. Developing a case for support How do you persuade anyone - individual, company, government, trust - to support your organisation?
- 3. Before you start… Before you start looking for support you need to have worked out why you exist in the first place. Vision : The type of world you’re trying to create Mission : The activities you’re engaged in to achieve your vision Values : How you go about your work
- 4. Vision, mission, values The importance of clear vision, mission, values: Easier to identify appropriate funding opportunities Avoid becoming ‘fundraising-led’ Helps you remain focused on what’s really important
- 5. Be prepared Checklist Deadlines / Submission dates How much time will it take me? Application form or proposal? Additional information - accounts, publications etc… How much might the donor give? How many donors will you approach? Document your work
- 6. Content The problem or need that is to be met Aims & objectives Urgency of the need The consequences if nothing is done Your approach - how you’ll meet your aims Why your approach is best/most cost-effective Expected outcomes Why your organisation is best placed to to the work
- 7. …More Content Capturing and disseminating the learning Monitoring & evaluation Budget Timetable Other sources of funding What happens when the funding finishes When the money is required Collaboration with other groups
- 8. Things to Remember Attention to detail Be specific Benefits, not features Emphasize the importance of the work / project Urgency Credibility - of the application and of your organisation Realistic Include an Executive Summary Presentation Clear English - avoid jargon Use case studies where possible Back up your claims with research
- 9. What Ernest Hemmingway has to do with Fundraising…
- 10. The Six Word Story For sale: Baby shoes, never worn.
- 11. Your Six Word Story Can you sum up your message in 6 words?
- 12. The Four Frames Risk Crisis Negative Vision Opportunity Positive Later Now
- 13. A Project in 50 Words Community Foundation: “ PART 3 – Your Project Please describe the specific project for which you are applying for a grant (Maximum 50 words please)”
Editor's Notes
- #2: Introductions - me, participants What are your expectations of the course? What would like to get out of it? Feel free to interupt, and ask questions and tell me if I’m going too slow or (more likely) too fast I’m going to try and make it as interactive as possible but there is a lot of information to get across so some of it will involve me standing up here and talking - and some weeks will have more talking than others