IoF NI In Memory Lunchtime Bite

This document discusses in memory donations and how charities respond to donors who make donations in memory of a loved one. It finds that Irish charities provide a slower response and less personalized response to in memory donors compared to charities in other countries like New Zealand and Canada. It also finds that Irish charities are less likely to follow up with in memory donors after the initial thank you. The document provides examples of poor responses from some charities and suggests charities could improve by collecting better donor data, listening to donors, providing more human and personalized responses, and giving donors more control over how their donation and the deceased are recognized.