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Ideas Generating
                    Manual




By: Ayman Basheer
Ideas Generating
Manual             The Model



A Model Based On Trust:
                                   Value




                                  Trust

                   Transparency            Ubiquity
Ideas Generating
Manual                 The Model



  This model concentrates on the trust as a key motivator                     Value
  that can be generated in the targeted audience to
  effectively communicate, engage, and yield the wanted
  results.

  This model connect the trust with a three perquisites;                      Trust
  Value, Transparency, and Ubiquity. With the strong
  existence of the three, the trust can be generated.          Transparency           Ubiquity




   Value        What do you have and what I’ll get?


 Transparency   I can understand you very well (thoroughly).


   Ubiquity     Almost everyone knows that you do exist.
Ideas Generating
Manual             The Model



A Model Based On Trust:
                                                     - Offer Attractive Competences.
                                           Value     - Show Positive Expected Results.




                                         Trust

                   Transparency                                Ubiquity


                    - Provide A Clear Incubation Process.      - Get A Media Presence.
                    - Provide A Clear Procedures.              - Engage In The Community.
                    - Provide A Clear Frame of Relations.      - Get A Presence In Events.
Ideas Generating
Manual             The Model



    Provide clear Incubation Process:                                    Value




    - Provide Clear Answers For The 5 W’s:

        1. What are the different phases?
                                                                        Trust

        2. Why should I go through each?
                                                     Transparency                  Ubiquity

        3. When should I go through each?

        4. Where each phase will take places?
                                                                    Transparency
        5. Who will escort & help my through each?
Ideas Generating
Manual              The Model



    Provide A Clear Procedures:                                  Value




    Dimensions:
    1. Idea Articulation.
    2. Incubation Process.                                      Trust
    3. Pro-Incubation.
                                             Transparency                  Ubiquity
    - Idea Articulation:
        1.   Submission.
        2.   Preliminary listening session
        3.   Panel listening session.                       Transparency
        4.   Verdict.
Ideas Generating
Manual              The Model



    Provide A Clear Procedures:                               Value




    - Incubation:
        1. Incubation options:
             a) Acceleration program.
             b) Labs program.                                Trust


        2. Incubation Process:            Transparency                  Ubiquity
             a) Detailed schedule.
             b) Mentoring & coaching.

        3. Legal aspect:                                 Transparency
             a) NDA.
             b) MOU.
                  i. When to sign?
                  ii. Place of signing?
                  iii. Who involved?
             c) Shares.
             d) Investor.
             e) Liabilities.
Ideas Generating
Manual              The Model



    Provide A Clear Procedures:                                      Value




        4. Financial aspect:
              a) Seed Fund.
                   a) Source?
                   b) Amount options?                               Trust

                   c) Payments (Process flow)?
             b) Investor Fund:                   Transparency                  Ubiquity
                   a) Source?
                   b) Shares?

        5. Physical Aspect:                                     Transparency
             a) Office.
             b) Amenities.
Ideas Generating
Manual             The Model



    Provide A Clear Procedures:                                      Value




    - Pro-Incubation:
        1. Pro-Incubation Relations Framework:
             a) Meydan role.
             b) Shares modifications.                               Trust



                                                 Transparency                  Ubiquity




                                                                Transparency
Ideas Generating
Manual             The Model



    Provide A Clear Frame Of Relations:                       Value




    - Obligations:
        1. Meydan Obligations.
        2. Pioneer Obligations.
                                                             Trust



                                          Transparency                  Ubiquity




                                                         Transparency
Ideas Generating
Manual             The Model



    Offer Attractive Competences:                               Value




    -   Concentrate On Core Competencies:
         1.   Mentoring & Coaching.
         2.   Intimate Market knowledge.
                                                                Trust
         3.   Startups Consultancy Services.
         4.   Growth Services.
         5.   We Ask For Small Company Share.   Transparency            Ubiquity




                                                               Value
Ideas Generating
Manual               The Model



    Show Positive Expected Results:                                Value




    -   Concentrate On Meydan Success Stories.

    -   Concentrate On Market Opportunities.                       Trust
         1.   Local Market.
         2.   Regional Market.
         3.   Global Market.                       Transparency            Ubiquity




    -   Concentrate On Meydan’s Strong Relations
        Network:                                                  Value
         1.   Mentors.
         2.   Facilitators.
         3.   Investors.
Ideas Generating
Manual               The Model



    Get A Media Presence:                                                             Value



    Dimensions:
    1.    Targeted Audience.
    2.    Message.
                                                                                      Trust
    3.    Channels.

    -    Targeted Audience:                                          Transparency              Ubiquity


          1.   Define age range.
          2.   Define geographic range.
          3.   Define the socioeconomic basis.
                                                                                    Ubiquity
    -    Message:
          1.   Get an engaging message.
               a)   Concentrate on the offered Value.
                    i.   Core competencies.
                    ii.  Strong success chances.
               b)    Make it relevant to the targeted audience as much as possible.
                    I.   Age based.
                    II.  Socioeconomic based.
                    III. Geographical based.
Ideas Generating
Manual               The Model



    Get A Media Presence:                                           Value




    -   Channels:
         1.   Utilize the mass media.
              a)    Newspapers.
              b)    Radio.                                          Trust
              c)    TV.
                                                   Transparency              Ubiquity

         2.   Use the social media:
              a)    Facebook ads, groups, pages.
              b)    Twitter.
              c)    Blogs.                                        Ubiquity
              d)    Wikipedia.
Ideas Generating
Manual             The Model



    Engage In The Community:                                       Value




    -   Understand The Community:
         1. What’re their problems?
         2. What’re their aspirations?                             Trust


    -   Get the Meydan message across by
                                                  Transparency              Ubiquity
        concentrating on providing solutions to
        the pre-defined community aspirations.

    -   Sponsor any community event that has a                   Ubiquity
        potential to spread the awareness about
        Meydan and engage people in our
        business.
Ideas Generating
Manual             The Model



    Get A Presence In Events:                                      Value




    -   Make sure that Meydan present in the
        startups & entrepreneurship events as
        much as possible.                                          Trust


    -   Empower our presence by performing an
                                                  Transparency              Ubiquity
        introductory speeches on Meydan’s
        concept.

    -   Sponsor entrepreneurship-related events                  Ubiquity
        to spread the awareness of Meydan.

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Ideas Generating Manual

  • 1. Ideas Generating Manual By: Ayman Basheer
  • 2. Ideas Generating Manual The Model A Model Based On Trust: Value Trust Transparency Ubiquity
  • 3. Ideas Generating Manual The Model This model concentrates on the trust as a key motivator Value that can be generated in the targeted audience to effectively communicate, engage, and yield the wanted results. This model connect the trust with a three perquisites; Trust Value, Transparency, and Ubiquity. With the strong existence of the three, the trust can be generated. Transparency Ubiquity Value What do you have and what I’ll get? Transparency I can understand you very well (thoroughly). Ubiquity Almost everyone knows that you do exist.
  • 4. Ideas Generating Manual The Model A Model Based On Trust: - Offer Attractive Competences. Value - Show Positive Expected Results. Trust Transparency Ubiquity - Provide A Clear Incubation Process. - Get A Media Presence. - Provide A Clear Procedures. - Engage In The Community. - Provide A Clear Frame of Relations. - Get A Presence In Events.
  • 5. Ideas Generating Manual The Model Provide clear Incubation Process: Value - Provide Clear Answers For The 5 W’s: 1. What are the different phases? Trust 2. Why should I go through each? Transparency Ubiquity 3. When should I go through each? 4. Where each phase will take places? Transparency 5. Who will escort & help my through each?
  • 6. Ideas Generating Manual The Model Provide A Clear Procedures: Value Dimensions: 1. Idea Articulation. 2. Incubation Process. Trust 3. Pro-Incubation. Transparency Ubiquity - Idea Articulation: 1. Submission. 2. Preliminary listening session 3. Panel listening session. Transparency 4. Verdict.
  • 7. Ideas Generating Manual The Model Provide A Clear Procedures: Value - Incubation: 1. Incubation options: a) Acceleration program. b) Labs program. Trust 2. Incubation Process: Transparency Ubiquity a) Detailed schedule. b) Mentoring & coaching. 3. Legal aspect: Transparency a) NDA. b) MOU. i. When to sign? ii. Place of signing? iii. Who involved? c) Shares. d) Investor. e) Liabilities.
  • 8. Ideas Generating Manual The Model Provide A Clear Procedures: Value 4. Financial aspect: a) Seed Fund. a) Source? b) Amount options? Trust c) Payments (Process flow)? b) Investor Fund: Transparency Ubiquity a) Source? b) Shares? 5. Physical Aspect: Transparency a) Office. b) Amenities.
  • 9. Ideas Generating Manual The Model Provide A Clear Procedures: Value - Pro-Incubation: 1. Pro-Incubation Relations Framework: a) Meydan role. b) Shares modifications. Trust Transparency Ubiquity Transparency
  • 10. Ideas Generating Manual The Model Provide A Clear Frame Of Relations: Value - Obligations: 1. Meydan Obligations. 2. Pioneer Obligations. Trust Transparency Ubiquity Transparency
  • 11. Ideas Generating Manual The Model Offer Attractive Competences: Value - Concentrate On Core Competencies: 1. Mentoring & Coaching. 2. Intimate Market knowledge. Trust 3. Startups Consultancy Services. 4. Growth Services. 5. We Ask For Small Company Share. Transparency Ubiquity Value
  • 12. Ideas Generating Manual The Model Show Positive Expected Results: Value - Concentrate On Meydan Success Stories. - Concentrate On Market Opportunities. Trust 1. Local Market. 2. Regional Market. 3. Global Market. Transparency Ubiquity - Concentrate On Meydan’s Strong Relations Network: Value 1. Mentors. 2. Facilitators. 3. Investors.
  • 13. Ideas Generating Manual The Model Get A Media Presence: Value Dimensions: 1. Targeted Audience. 2. Message. Trust 3. Channels. - Targeted Audience: Transparency Ubiquity 1. Define age range. 2. Define geographic range. 3. Define the socioeconomic basis. Ubiquity - Message: 1. Get an engaging message. a) Concentrate on the offered Value. i. Core competencies. ii. Strong success chances. b) Make it relevant to the targeted audience as much as possible. I. Age based. II. Socioeconomic based. III. Geographical based.
  • 14. Ideas Generating Manual The Model Get A Media Presence: Value - Channels: 1. Utilize the mass media. a) Newspapers. b) Radio. Trust c) TV. Transparency Ubiquity 2. Use the social media: a) Facebook ads, groups, pages. b) Twitter. c) Blogs. Ubiquity d) Wikipedia.
  • 15. Ideas Generating Manual The Model Engage In The Community: Value - Understand The Community: 1. What’re their problems? 2. What’re their aspirations? Trust - Get the Meydan message across by Transparency Ubiquity concentrating on providing solutions to the pre-defined community aspirations. - Sponsor any community event that has a Ubiquity potential to spread the awareness about Meydan and engage people in our business.
  • 16. Ideas Generating Manual The Model Get A Presence In Events: Value - Make sure that Meydan present in the startups & entrepreneurship events as much as possible. Trust - Empower our presence by performing an Transparency Ubiquity introductory speeches on Meydan’s concept. - Sponsor entrepreneurship-related events Ubiquity to spread the awareness of Meydan.