Ideate
Ana Maria Martinez-Conde Villar
August/2013
Recent under graduated worker, that is already enrolled in a graduation program
Joanna needs a way to feel free of responsibilities that are dictated by society but in a way
that she doesn’t feel getting behind other people
Getting behind other people is seen as not having much diplomas, instead of work
experience
Problem Statement
New ways of having
work experience
without needing
undergraduated
diploma and getting
noticed by it
Summer internship
Job Rotation
“Advisor” group of
people that do some
work for experience
Facebook groups that
finds problems in other
areas of work to get
some experience
Job rotation during
college between some
industries and areas
Creation of “experience
group” that teaches new
people the hard learning in
some easy steps
Implement on industries and
brands some reward for
people that go across sectors
and areas
Use some on-line tool
to get people from
different background to
know each other
Create a mentoring tool
so people can learn
from each other
Make some groups with
VPs to discuss about the
importance os
experience and share it
with other via a
webpage
Learning without the
feeling of getting
behind
Travel learning – school
+ culture + experience
Change of seats
between countries
(between industries
and areas)
E-learning inside the
company – with “real
life” experience in
other fields
Creation of extra projects at the same area that you work,
but to work at different stuff (market, area…)
Creation of groups
between companies
that share different
learning at different
fields
Working for the morning
(untill 12h) and learning at
the afternoon (until 18h)
Using lunch time for
learning – each day
someone could make
some speech of small
learning that changes
life
Complementary work
and study agenda
-Work – Monday to
Wednesday
- Study – Thursday to
Saturday
Creation of a channel
where you ask what you
want to know and
people write down
what they know the
best – the channel
makes the correlation
and show you how you
can make it better
Diplomas are not that
cool
Pictures are cooler
than diplomas – taking
some photos of extra
achievments could
change this feeling
Creation of some
channel where you put
photos of
achievements instead
of diplomas (linkedin)
A learning platform with Business cases
presented by people who never went to
college
A learning platform with Business cases
presented by people who did something
very different in college
Graduation vs profession  show
people the difference between it
with “learning from life
experience”  cases
How my boss change my
career  try to create some
platform where people say
how people changed their life
and career and not college
How many
CEO/VP have
graduation
diploma or MBA?
Show them on
magazines and
explore it
Creation of a magazine
where only people
who didn’t went to
college can write and
show their cases
Explore the difference
among different
backgrounds 
change your job for 1
week with someone
totally different
Bring one student per
week to be your “soul”
and be with you for
the whole work day
routine
Ideate
Ana Maria Martinez-Conde Villar
August/2013

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Stanford University - Desing Thinking Action Lab - Ideate

  • 1. Ideate Ana Maria Martinez-Conde Villar August/2013
  • 2. Recent under graduated worker, that is already enrolled in a graduation program Joanna needs a way to feel free of responsibilities that are dictated by society but in a way that she doesn’t feel getting behind other people Getting behind other people is seen as not having much diplomas, instead of work experience Problem Statement
  • 3. New ways of having work experience without needing undergraduated diploma and getting noticed by it Summer internship Job Rotation “Advisor” group of people that do some work for experience Facebook groups that finds problems in other areas of work to get some experience Job rotation during college between some industries and areas Creation of “experience group” that teaches new people the hard learning in some easy steps Implement on industries and brands some reward for people that go across sectors and areas Use some on-line tool to get people from different background to know each other Create a mentoring tool so people can learn from each other Make some groups with VPs to discuss about the importance os experience and share it with other via a webpage
  • 4. Learning without the feeling of getting behind Travel learning – school + culture + experience Change of seats between countries (between industries and areas) E-learning inside the company – with “real life” experience in other fields Creation of extra projects at the same area that you work, but to work at different stuff (market, area…) Creation of groups between companies that share different learning at different fields Working for the morning (untill 12h) and learning at the afternoon (until 18h) Using lunch time for learning – each day someone could make some speech of small learning that changes life Complementary work and study agenda -Work – Monday to Wednesday - Study – Thursday to Saturday Creation of a channel where you ask what you want to know and people write down what they know the best – the channel makes the correlation and show you how you can make it better
  • 5. Diplomas are not that cool Pictures are cooler than diplomas – taking some photos of extra achievments could change this feeling Creation of some channel where you put photos of achievements instead of diplomas (linkedin) A learning platform with Business cases presented by people who never went to college A learning platform with Business cases presented by people who did something very different in college Graduation vs profession  show people the difference between it with “learning from life experience”  cases How my boss change my career  try to create some platform where people say how people changed their life and career and not college How many CEO/VP have graduation diploma or MBA? Show them on magazines and explore it
  • 6. Creation of a magazine where only people who didn’t went to college can write and show their cases Explore the difference among different backgrounds  change your job for 1 week with someone totally different Bring one student per week to be your “soul” and be with you for the whole work day routine
  • 7. Ideate Ana Maria Martinez-Conde Villar August/2013