Ideation; generating more ideas as possible
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The document outlines a presentation on design-thinking, emphasizing its human-centered, collaborative, and experiential approaches to problem-solving, particularly for rural families in Myanmar. It discusses the ideation process, the importance of generating and refining ideas, and includes insights from successful projects like the Uniloo toilet initiative. The document encourages creativity through various methods such as brainstorming workshops and prototyping to address community needs.
![Ideation;
generating ideas as
much as possible.
[Design-Thinking]
Cities 2016 Program
Presentation by;
Cherubim Mawuli Amenyedor
The
WebTrust](https://image.slidesharecdn.com/ideation-160610183840/85/Ideation-generating-more-ideas-as-possible-1-320.jpg)
Ideation; generating more ideas as possible
- 1. Ideation; generating ideas as much as possible. [Design-Thinking] Cities 2016 Program Presentation by; Cherubim Mawuli Amenyedor The WebTrust
- 2. Look and say! Introduce yourself and Share your thoughts and project impact and users!
- 3. Why Design-Thinking? ‘’At heart, it is about fusing the creative and open-ended with the analytical and operational, combining very different ways of thinking and acting.’’ – (Source: Fastcodesign.com)
- 8. Proximity Designing products and services that help Myanmar rural families achieve their goals. Yetagon Product line. Irrigation products. Loans. etc
- 9. Uniloo ‘Well, yes, sometimes in the middle of the night there’s an emergency, and I dump the bucket outside my home in the gutter.’ POV: People needed a toilet facility that was close enough, clean and easy to use so that they can realize the dream of being able to go whenever. 2013 Clean Team had 330 Ideo.org-designed Uniloo toilets in operation on a rental service model—waste is picked up three times a week and delivered to a treatment facility—and they were hoping to scale that to 10,000 by the end of 2014
- 10. The Process Immersion Ideation Prototyping
- 11. Empathize. Define. POV. Preliminary • Reframing • Exploratory Research • Desk Research In Depth • Interviews • Cultural Probes • Generative Sessions • ‘’A day in the life’’ • Shadowing Analysis & Synthesis • Insight Cards • Affinity Diagrams • Conceptual Maps • Guiding Criteria • Personas • Empathy Map • User’s Journey • Blueprint Immersion
- 12. Stimulate Creativity. Generate more ideas. Refine context. Brainstorming Co-creation Workshop Menu of Ideas Design Matrix Ideation
- 13. – Linus Carl Pauling, Quantum Chemist. Nobel Prize Winner. ‘’If you want to have good ideas, you must have many ideas. Most of them will be wrong and what you have to learn is which ones to throw away’’
- 14. Rules: Defer Judgement. Quantity makes Quality. Exercise 1. Brainstorming
- 16. Menu of Ideas
- 17. Design Matrix
- 18. Prototype + Test = Prototyping Paper Prototype Volumetric Model Staging Scenarios Storyboard Service Prototyping Prototyping
- 19. Image Credits: Behance.com, Getty images, Design Thinking – MJV Press Book, proximitydesigns.org Any questions?
Editor's Notes
- #4: Design-thinking is a mindset.
- #5: Deep empathy. User Needs. Motivation.
- #6: Two heads are better than one. Others creativity bolster yours.
- #7: Chance to fail. Learn from your mistakes. Feedback. Iterate.
- #8: A fundamental belief we can all create change. Understand, awaken and
- #10: That led the team to realize that instead of bringing the people to the toilets, they needed to bring the toilets to the people.
- #15: Brainstorming is a technique to stimulate the generation of a large number of ideas in a short time. Stimuli = Emotional Response from objects. Usually done in groups, it is a creative process driven by a moderator, who is responsible for putting the participants at ease and encouraging creativity without allowing the group to lose its focus. When a large volume of ideas is required. In the process of Ideation, Brainstorming provides a rich approach to generating ideas about important issues that have emerged during the Immersion and Analysis phases. Because it is a technique widely used for a variety of purposes and activities, many meetings are erroneously characterized as “Brainstorming,” simply because their final goal is to generate ideas. However, in order for Brainstorming to be directed and focused on creative solutions for identified opportunities, raw field data and/ Personæ can be used to stimulate the team. Moreover, for a Brainstorming session to be successful, some precepts must be observed:
- #16: It is a meeting organized in the form of a series of group activities aimed at stimulating creativity and collaboration, fostering the creation of innovative solutions. Usually the people invited to take part have a direct or indirect involvement with the solutions being developed. For instance: the end user, the company staff members requesting the project, and the team that acts as a facilitator of the dynamic.
- #17: A catalogue displaying a synthesis of all the ideas generated for the project. It may include comments on the ideas, possible elaborations and business opportunities.
- #18: It is a tool for strategic analysis of the ideas generated, used to validate them in terms of the Guiding Criteria and the needs of the personas created for the project. The purpose of this feature is to support the decision making process, based on effective communication of the benefits and challenges of each solution, so that the most strategic ideas are selected for prototyping