Identify Customer Segment for Alpha
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The document provides tips for identifying the most suitable customer segment to target for an alpha product launch. It recommends focusing on a narrow, specific segment like "sales representatives of mature eCommerce startups" rather than broad segments like "all startups". The tips suggest choosing the segment that is easiest to target and most likely to value the product, based on what early customers were for successful SaaS companies like Amazon, Freshdesk and Paytm. A table is requested to outline potential customer segments with their demographics, jobs/gains, and pains, along with an explanation of the one segment chosen for the alpha launch.
Identify Customer Segment for Alpha
- 2. Identify Customer Segment for Alpha Vishnu Gopal
- 3. Why?
- 4. See earlier Learn Session: “Customer Segments & Personas”
- 5. Identify at least 3 customer segments you will target with the product.
- 6. Then pick 1 to focus on for the Alpha Launch
- 7. Tip 1: Drill down, and focus on as narrow a segment as possible.
- 8. Not good enough: To say that your customers could be “all startups”
- 9. Okay: To say that your customers could be “all startups that have a sales team”
- 10. Wow: To say that your customers could be “sales representatives of mature startups in the eCommerce space”
- 11. Tip 2: Focus on 1 customer segment by picking “lower hanging fruit” from the customer segments you have listed down.
- 12. i.e. a combo of 1) the customers easiest to target 2) the customers who are most likely to accept your product.
- 13. For 2) customers who are most likely to accept = customers who are likely to have the most value from your product.
- 14. This is more art than science.
- 15. Tip 3: Learn from other companies before you.
- 16. Go back to your Reverse Engineer a SaaS company target
- 17. & ask this question, “When they started off, what customer segment did they focus on? Why?”
- 18. Who were the first customers of Amazon? of Freshdesk? of Paytm?
- 19. Tip 4: Again: think about how easy it is to address the customer segment’s needs in 2 months for Alpha.
- 20. Submit a document in tabular form like this:
- 21. Customer Segment Demographics Jobs & Gains Pains Segment Name 1 A one-line description of this customer’s demographics Which jobs of the customer will you be assisting with? Which problems of the customer will you be solving? Segment Name 2 Segment Name 3
- 22. + a written explanation describing the 1 customer segment you are focusing on for Alpha