Identifying Lead Users in a Living Lab Environment Enoll Summerschool

This document presents a methodology for identifying lead users in a living lab environment. The methodology involves 3 steps: 1) starting the lead user process, 2) identifying needs and trends, and 3) identifying lead users. Lead users are identified based on their knowledge, being ahead of the market in experiencing new needs, potential for innovative ideas, and motivation to participate in future research. The methodology was tested on a sample of 54 participants, mostly male with an average age of 28, who were motivated to participate in further studies. The methodology fits well in a living lab environment and can be applied even without knowing customer demographics, but still requires optimization.