Identifying Potential Problems
- 1. Unit 30 Task 4 Identifying Potential Problems We have ensured through primary research that the idea is unique and no lynx advert is similar to this. As of now we’re determining whether the advert will need music as the plot is thick enough to sustain the audience enough to become engaged with the narrator comically explaining what’s going on. We’re sure we will not be doing any false advertisement and we will check this by doing research into what we are going to say and ensure it’s true. Many are in the style of comedy, but none relate to our advertisement, so we know we will be given the all clear on this aspect. The music within the advert will be taken from a non-copyrighted music site; this means that we will not get into issues for the music either. 3GA's advertisements for a digital jukebox called Brennan JB7, which imports content from CDs and tapes, were found to be in violation of ASA guidelines for glorifying illegal acts, because it implied that it was acceptable to copy music to a computer or device which is strictly prohibited. There were many assumptions and declarations made that stated they repeatedly made reference to the benefits of the product being able to copy music, but did not make clear that it was illegal to do so without the permission of the copyright owner. Guidelines from CAP - 04 Harm and Offence 4.1 Marketing communications must not contain anything that is likely to cause serious or widespread offence. Particular care must be taken to avoid causing offence on the grounds of race, religion, gender, sexual orientation, disability or age. Compliance will be judged on the context, medium, audience, product and prevailing standards. This is the closest our advert will come to breaking any rules set by CAP. This is due to our characters showing a lot of skin but hiding their private parts. In the advert the men and women will show affection to each other but not physically.