Charlene Li - Leadership In The Digital Era
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The document discusses the importance of digital leadership and engagement. It advocates that leaders should listen to digital customers, share stories to inspire employees, and engage strategically. Leaders need to help their organizations transition to more dynamic cultures that embrace sharing. Building trust through engagement is key, as is focusing on relationships and asking the right questions about value beyond just metrics. Overall it promotes the idea that engaged leadership is about using digital and social tools to connect with people and drive organizational goals.
Charlene Li - Leadership In The Digital Era
- 1. INBOUND15 Leadership in the Digital Era Charlene Li Principal Analyst, Altimeter
- 3. An engaged leader is someone who uses digital, mobile, and social tools strategically to achieve established goals as they relate to leading people and managing organizations.
- 4. #INBOUND15 Strategy is What You Do – And Don’t Do
- 5. 1. Digital Transformation 2. Leadership 3. Culture
- 7. INBOUND15 Who Are Your Digital Customers?
- 8. INBOUND15 Age 18-29 30-49 50-64 65+ % using Facebook 87% 73% 63% 56% % using Instagram 53% 25% 11% 6% % using Twitter 37% 25% 12% 10% % using Pinterest 34% 28% 27% 17% % using LinkedIn 23% 31% 30% 21% How Different Really Are Millennials? Source: Pew Research, Social Media Update, 2014
- 9. INBOUND15
- 10. INBOUND15 “You’ve got to start with the customer experience and work backwards to the technology.” - Steve Jobs
- 11. INBOUND15 Understand the Dynamic Digital Customer Journey
- 13. INBOUND15 Listen at Scale Share to Shape Engage to Transform The Engaged Leader Framework
- 14. INBOUND15 Red Robin Enables Listening of Customer Via Employees
- 15. INBOUND15 UPS’ Rosemary Turner Connects by Sharing with Employees via Twitter
- 16. INBOUND15 Telstra CEO David Thodey Engages Frequently
- 18. INBOUND15 Purpose Drives Thodey’s Engagement “I jump into customer issues because it’s dear to my heart.” - David Thodey, CEO of Telstra
- 19. INBOUND15 The Impact of Follow-Through
- 20. “I don’t have the time.”
- 21. #MKTNATION “It’s not about me.”
- 22. #MKTNATION “I don’t want to get my organization in trouble.”
- 23. INBOUND15 Listen 15 minutes a day Share a story that will inspire action Engage strategically, sparingly Three Ways to Help Leaders Be Digital
- 25. INBOUND15 63% see changing company culture as a top challenge Altimeter Digital Transformation Study 2014 Culture Eats Strategy For Breakfast Every Day
- 26. INBOUND15 Rigid Organizations Dynamic Organizations Digital Requires a New Way of Working
- 28. 1. Create a Culture of Sharing #EngagedLeader #MME15
- 29. INBOUND15 1. Create a Culture of Sharing
- 30. INBOUND15 What stories could you share that would inspire action?
- 32. INBOUND15 Source: Edelman Trust Barometer, 2015 #EngagedLeader #MME15 Build Trust with Engagement
- 33. INBOUND15 “We tend to overvalue the things we can measure, and undervalue the things we cannot.” - John Hayes, CMO of American Express Ask the Right Questions Around Value
- 38. Courage