Iec cet( b.sc.m ii yr)
26 likes7,993 views
The document discusses Information, Education and Communication (IEC). It defines IEC as combining strategies that enable individuals and communities to play active roles in achieving and sustaining their own health. The goals of IEC are to create awareness, increase knowledge, change attitudes and encourage people to adopt innovations. IEC initiatives should have clear objectives, target specific audiences within a set timeframe, and address specific health problems. The document outlines the various components, approaches, resources and role of IEC in nursing.
Iec cet( b.sc.m ii yr)
- 1. Information, education and communication (IEC) 1R DH@KER, Asst. Professor, PCNMS
- 2. Introduction • the words "information", "education", and "communication" have individual meanings. • when grouped together as "IEC", they are familiar to many within the field of health communication. 2R DH@KER, Asst. Professor, PCNMS
- 3. Cont… Introduction • Information, education and communication (IEC) combines strategies, approaches and methods that enable individuals, families, groups, organizations and communities to play active roles in achieving, protecting and sustaining their own health. • IEC creates awareness – – Increase knowledge – Change attitudes – Move people to adopt an innovation. 3R DH@KER, Asst. Professor, PCNMS
- 4. Definition • WHO – an approach which attempts to change or reinforce a set of behaviors in a “target audience” regarding a specific problem in a predefined period of time. 4R DH@KER, Asst. Professor, PCNMS
- 5. This definition helps emphasize the need for IEC initiatives to: • have a clear objective (the specific behaviour to change or reinforce); • target a specific audience (e.g., mothers of children below five years old); • set a timeframe within which the results (“change in behaviour”) are expected to occur. 5R DH@KER, Asst. Professor, PCNMS
- 6. Cont… This definition helps emphasize the need for IEC initiatives to: • address a “specific problem” (e.g., offering increased fluids and continuing feeding a child with diarrhoea), rather than attempt to change many problems at the same time. 6R DH@KER, Asst. Professor, PCNMS
- 7. I-E-C Dynamics Information Educatio n Communicatio n Information – facts | data (statistics) | socio-economic-political profile Education – “activated” knowledge Communication –dissemination using various channels 7R DH@KER, Asst. Professor, PCNMS
- 8. I-E-C Concept Information – ability to acquire and select Education – ability to appreciate and direct understanding Communication –ability to package/customize, share and Information Education Communication 8R DH@KER, Asst. Professor, PCNMS
- 9. 5Rs of IEC • Relate • Realize • Reform • Retain • Replicate 9R DH@KER, Asst. Professor, PCNMS
- 10. • To change the health behaviour of individuals, family and community • To prepare background or basis for change in health behaviour • To change the norms of community • To facilitate education for audience about public health and to create awareness in Aims and scope of IEC 10R DH@KER, Asst. Professor, PCNMS
- 11. • To obtain social, political support for health activities • Primary health care • Prevention of diseases/ control on communicable diseases • Reproductive health/ maternal and child health services • Family welfare nutritional services • Personal hygiene CONTD…. Aims and scope of IEC 11R DH@KER, Asst. Professor, PCNMS
- 12. Major Component Of IEC • Visit schedule • Training • Supervision • Monitoring and evaluation 12R DH@KER, Asst. Professor, PCNMS
- 13. Planning & Strategy- IEC • IEC success when it is planned with a comprehensive strategy. • Gain knowledge and incorporate community tradition. • There must be true dialogue. • Everything cannot be changed at once and focus on relevancy. 13R DH@KER, Asst. Professor, PCNMS
- 14. Cont…Planning & Strategy- IEC • It should be cost effective. • Campaign for preventive behavior. • Fear arousal needs to be used with caution. • The timing should be appropriate. • Information overload is to be avoided. 14R DH@KER, Asst. Professor, PCNMS
- 15. Process Of Implementing Strategies Support of community leaders Involve target audience Establish linkage and relationships with NGO and others 15R DH@KER, Asst. Professor, PCNMS
- 16. Multimedia campaign Anticipate Anticipate trouble and crisis communication plan Monitoring and evaluation Interactions between health workers and clients 16R DH@KER, Asst. Professor, PCNMS
- 17. • It’s a multidisciplinary and client centred in its approach. The approaches of IEC are based upon – Diffusion theory – Social marketing – Behaviour analysis – Instructive design – Anthropology Approaches of IEC 17R DH@KER, Asst. Professor, PCNMS
- 18. Resources For IEC • Print media • Mass Media • Television • Radio • Internet 18R DH@KER, Asst. Professor, PCNMS
- 19. Print media 19R DH@KER, Asst. Professor, PCNMS
- 20. Mass Media 20R DH@KER, Asst. Professor, PCNMS
- 21. Television 21R DH@KER, Asst. Professor, PCNMS
- 22. Radio 22R DH@KER, Asst. Professor, PCNMS
- 23. Internet 23R DH@KER, Asst. Professor, PCNMS
- 24. IEC IN NURSING • At individual level • At community level 24R DH@KER, Asst. Professor, PCNMS
- 25. At individual level • Provides opportunity to develop personality, knowledge, skills and confidence. • It increase awareness. • Reinforcement to sustain behavioral change. • Communication is very important in nursing practice. 25R DH@KER, Asst. Professor, PCNMS
- 26. At community level • The role of a nurse in family planning programs with IEC are:- • Informing • Persuading • Motivating • Encouraging 26R DH@KER, Asst. Professor, PCNMS
- 27. 5Rs of IEC • Relate • Realize • Reform • Retain • Replicate 27R DH@KER, Asst. Professor, PCNMS
- 28. 7 IEC “Know” Steps • Know the problem • Know your audience / market • Know your objectives • Know your strategies • Know your messages • Know your channels • Know your success indicators (evaluation tools)
- 29. Steps for IEC • Know the problem • Know your audience / market • Know your objectives • Know your strategies • Know your messages • Know your channels • Know your success indicators (evaluation tools) 34R DH@KER, Asst. Professor, PCNMS
- 30. Health Education 42R DH@KER, Asst. Professor, PCNMS
- 31. Health + Education 43R DH@KER, Asst. Professor, PCNMS
- 32. • Health Education is concerned with establishing changes in personal and group attitudes and behavior that promote healthier living. • It is the foundation of a preventive health care system. • Correct info. is the basic part of health education 44R DH@KER, Asst. Professor, PCNMS
- 33. Cont….. Introduction • The most cost-effective intervention. • A large number of diseases could be prevented with no or little medical intervention if people are informed about them and if they are motivated to take necessary precautions in time. 45R DH@KER, Asst. Professor, PCNMS
- 34. DEFINITION • “Any combination of learning experiences designed to facilitate voluntary adaptation of behavior conducive to health”. - The word “designed” refers to planned, integral, intended activities rather than casual, incident, trivial experiences 46R DH@KER, Asst. Professor, PCNMS
- 35. 47R DH@KER, Asst. Professor, PCNMS