iMedia summit Australia 2010

Editor's Notes

• #4: From this talk today you will be able to take home real life tactics and strategies that will if implemented today will guarantee to increase conversion. We will be covering both downstream on site customer experience recommendations and upstream off site engagement tactics that we have employed with great success
• #5: it’s conversions—not views, follows, fans, retweets, likes, or diggs—that measure real success.
• #11: 90% of purchase discussions are made based on word of mouth70% of UK Internet users trust recommendations from strangers when looking for information about goods and services online- 90% trust recommendations from people they know. (Simply Zesty, 2010)But after this the web ranks highly for the most trusted recommendations within the customer journey, and it is these are the main touchpoints that influence our online purchase intent.These touch points include Forums like Whirlpool or MacWorld, Rate City, and Product Review.com and blogs User Generated ContentThey are typically the sites that rank highly for your must targetted keywords.
• #13: it’s conversions—not views, follows, fans, retweets, likes, or diggs—that measure real success.
• #22: Seventy percent of brands indicate that they planned to increase spending on offsite social media investment, including Facebook in 2010, according to an eConsultancy study.7 Yet despite the urgency, brands lack a pragmatic approach.The Society of Digital Agencies reports that more than 45% of senior marketers worldwide named social networks and applications their top priority for 2010.Yet despite the urgency, most brands lack a strategy.Arecent survey by Digital Brand Expressions reveals that, while 23% of companies who are engaged with social media have both a strategy and a methodolgy to measure success (or lack thereof).Social media isn’t a set of platforms; it’s an attitude towards engaging with prospects and customers in an open, honest way, and it has to be properly co-ordinated in order to avoid the social media disasters which have become so ubiquitous in the press recently.Let your strategy guide your choice of platform, and not vice-versa, in order to get the most out of your time and effort.Steve Richards is MD of social media agency Yomego and a guest blogger for Econsultancy.
• #24: it’s conversions—not views, follows, fans, retweets, likes, or diggs—that measure real success.
• #30: Designer?Developer?Committee?CEO?The board?User Accessible TestingWalled Garden
• #32: Plug in technology One touch deployment simpler to implement than OmnitureDelivering results in real timeScalable functionality50.1% of online shoppers place items in their shopping cart do not complete the purchase (Core Metrics “Core Metrics Benchmark Industry Report” March 2009)40% of companies don’t have anyone responsible for conversionTechnology alleviates subjectivity and guess work thus minimising the risk of losing customers right the way through the web site funnel
• #35: it’s conversions—not views, follows, fans, retweets, likes, or diggs—that measure real success.
• #38: Fragrance Direct adds an extra $2 million per annum through testingTurnover has increased by 14.5%The company is forecasting a 4.5 fold ROI within the next 6 months
• #39: it’s conversions—not views, follows, fans, retweets, likes, or diggs—that measure real success.
• #42: it’s conversions—not views, follows, fans, retweets, likes, or diggs—that measure real success.
• #51:  Over the past year an average of 1% of visitors added a review, a significant volume for such a large site. Over 35M user generated reviews
• #60: More than 20% of US Consumers Use Digital Coupons: Over 45 million US consumers used digital coupons in 2009, an 18.4% increase from 38 million in 2008. [Source: Growth of Digital Coupons, Coupons inc., February 2010]  Wealthy, Educated Consumers Use Online Coupons: consumers who printed digital coupons in 2009 had an average household income of $97,000, 23% higher than the average household income of about $79,000. [Source: Growth of Digital Coupons, Coupons inc., February 2010]  65% cite the web as important or very important in making buying decisions, up an impressive 50% over the past year. [comScore via Econsultancy Blog, February 2009]  53% of consumers are using coupons more often, with 29% of consumers surveyed using online coupon sites to cut shopping expenses. [comScore via Econsultancy Blog, February 2009]
• #61: 31% of online coupon users started using them in the last 12 months. [Source: Couponstar via InternetRetailing, October 2009]  58% of consumers are more likely to visit online grocery stores or Fast-Moving-Consumer- Goods (FMCG) websites if a coupon is available. [Source: Couponstar via InternetRetailing, October 2009]  46% of internet users surveyed by Couponstar said that coupons influence them to try brands they wouldn't normally buy. [Source: Couponstar via InternetRetailing, October 2009]
• #68: it’s conversions—not views, follows, fans, retweets, likes, or diggs—that measure real success.
• #82: it’s conversions—not views, follows, fans, retweets, likes, or diggs—that measure real success.
• #92: it’s conversions—not views, follows, fans, retweets, likes, or diggs—that measure real success.
• #101: it’s conversions—not views, follows, fans, retweets, likes, or diggs—that measure real success.
• #111: it’s conversions—not views, follows, fans, retweets, likes, or diggs—that measure real success.