importance of Graphics Design & Typography
- 1. Importance of Graphics Design + Typography In our everyday life. A PRESENTATION MADE FOR ENGLISH COMPOSITION 2
- 2. Objectives of the Presentation 01 What is Graphics design and typography? 02 Importance of design & Typography 03 Effects of a Bad Design 04 Findings and Learnings 05 Conclusion
- 3. Thesis Statement: Graphics Design is an essential part of our everyday life and it should be given more importance by individuals, businesses, and government.
- 5. Graphics Design Graphics Design is the process of creating visual concepts, using computer software or by hand that communicates ideas that inspire, inform and captivate consumers.
- 6. William Addison Dwiggins (Coined the term Graphic Design) An American graphics designer used the word “graphics design for the first time in 1922.
- 7. Effective Graphics design principles: 1. A good foundation 2. Simplicity, and 3. A good format.
- 9. Palm beach ballot of 2001. In the 2001 US Election, a graphic designer named Theresa Lepore designed a butterfly ballot. Republican George Bush and Democrat President Al Gore were running against each other. When the voting paper was finalized and kept in the voting booth, the voters got confused.
- 10. Design Failure: Palm beach ballot of US Election 2001 The names and voting areas in the paper were not in a corresponding order and the democratic state mistakenly voted for a Republican candidate.
- 11. Design Failure: 2014 London Olympics 2012 London Olympics was regarded as the worst logo since 1924 due to its clumsy design and typography shapes which provoked many Olympics fans and worldwide viewers in anger and lack of creativity.
- 12. Design Failure: 2016 Oscars 2016 Oscars was mistakenly presented to La la land due to typography error and 5 mins after announcing it was given to Moonlight.
- 13. Design Failure: Wrong Miss Universe 2015 Crowns the Wrong Miss Universe 2015
- 14. Inspiration
- 15. Universal Design is a form of design and composition that can be accessed, understood and used to the greatest extent by all across the world
- 16. Universal Design Problem In 1951, pedestrians weren’t safe in the road in England. James Callaghan British MP & Former Prime Minister of the United Kingdom
- 17. Created and Introduced Zebra Crossing a design idea that turned out to be very simple, cost-effective, and scalable. Zebra cross is now in all parts of the world
- 18. Universal Design Problem US Department of Transportation in 1970 assigned a project for public restrooms. The challenge at the time was, many people who cannot read texts should be able to identify the male and female restrooms
- 19. Created and Introduced Stick Man Figure a design idea that turned out to be very simple, cost-effective, and scalable. Stickman signs is now in all parts of the world
- 20. Graphic designer's market size is 12.7 billion in the US alone and the industry is drawing by 2.5% every year (IBISWorld, 2021).
- 21. Will robot take my job research also concludes that the risk of automation taking this job is very low.
- 22. In the modern world, every individual or business is looking for people’s attention. When we market a product or share any ideas and information, our ideas might get lost in the vast pool of information or ignored. However, A creative and engaging graphic design can help to grab attention faster and help us communicate our messages effectively.
- 24. 1. Ancient Art and Design
- 26. 3. Modern Design and Typography
- 27. 2021 Graphics Design Jobs and Opportunities 1. Visual Identity Graphic Design 2. Marketing, and advertisement graphic design, 3. user interface graphic design, 4. Publication graphic design, 5. Packaging graphic design 6. Motion graphic design 7. Environmental graphic design 8. Art, illustration for graphic design 9. Data visualization.
- 28. "Every great design begins with an even better story." -- Lorinda Mamo, designer DESIGN