![Creative References
David Plouffe
Chief Campaign Manager for Barack Obama’s 2008
presidential campaign
“ The story of Mr. Obama’s journey to the pinnacle of
American politics is the story of a campaign that was,
even in the view of many rivals, almost flawless. Mr.
Plouffe [was] known for his mathematic invocation of
data in making decisions. When Mr. Obama decided to
run for the presidency, Mr. Plouffe and a half-dozen
staff members began plotting out a strategy.”
— Adam Nagourney, Jim Rutenberg and Jeff Zeleny,
The New York Times
http://www.nytimes.com/2008/11/05/us/politics/05recon.html](https://image.slidesharecdn.com/presentationv6-110712164419-phpapp02/85/Presentation-v6-6-320.jpg)
Presentation v6
- 1. Design is Leadership Patrick Gibson
- 2. Problem Designers promote and amplify a client's message without accountability for the affect it has or is supposed to have.
- 3. Hypothesis By claiming ownership of the outcomes of their work, designers can become leaders who demonstrably impact business and society through measurable results.
- 4. Hypothesis In contrast to the role of mere aesthetic technician, when designers shoulder the risk of success or failure, and stand to receive the resulting reward or punishment, they gain the authority to pursue goals non-designers often lack the imagination to understand.
- 5. Creative References Jonathan Ive Senior Vice President of Industrial Design at Apple, Inc. “Today, Apple represents the most successful and faithful marriage of business and design, as $32 billion in sales last year attest. And Ive has been the company's lodestar in its journey to global trendsetter.” — Chuck Salter, Fast Company
- 6. Creative References David Plouffe Chief Campaign Manager for Barack Obama’s 2008 presidential campaign “ The story of Mr. Obama’s journey to the pinnacle of American politics is the story of a campaign that was, even in the view of many rivals, almost flawless. Mr. Plouffe [was] known for his mathematic invocation of data in making decisions. When Mr. Obama decided to run for the presidency, Mr. Plouffe and a half-dozen staff members began plotting out a strategy.” — Adam Nagourney, Jim Rutenberg and Jeff Zeleny, The New York Times http://www.nytimes.com/2008/11/05/us/politics/05recon.html
- 7. Creative References Paul Rand Designer of Enron Logo “ You couldn't take a picture of Enron's crime: it all happened in the world of numbers and spreadsheets, of financial reports and affidavits. But there was something you could take a picture of, and that was Rand's logo. A company with a made-up name, incomprehensible business practices, and largely intangible assets suddenly had a vivid manifestation, a logo that once might have stood for nimbleness, balance and connectivity, now given new life as 'the crooked E.'” — Michael Bierut, Design Observer
- 8. From the Valorized Designer "What we need in the next century are independently-minded, creative, constructive designers who are not just 'capitalist lackeys,' ideologues,' or 'technical whiz-kids.'" — Nigel Whiteley
- 9. From the Valorized Designer Indeed, tomorrow's designer must not create mere graphic artifact and ephemera, but instead design larger architectures employing these artifacts to profound and noticeable consequence, with accountability for the results.
- 10. Content Outline I. The Paul Rand Problem A. Paul Rand and Enron B. The Designer's Role: from Craftspeople to Consultants C. The "Consumerized" Designer Today D. The Outsourcing of Design
- 11. Content Outline II. Hypothesis A. Designer as Author Entrepreneur B. What Makes a Good Leader? C. Design and Leading: A Natural Pair? D. Measurable Results E. The Changed Nature of Design F. Overcoming Barriers
- 12. Content Outline III. Possibilities A. Design's Importance in a Complex Society/ Economy B. Jonathan Ive C. David Plouffe D. Nike's Mark Parker E. What a Designer-led World Could Look Like
- 13. Sources Sources may include interviews, TED lectures, Fast Company, Wired, Good, Chip and Dan Heath’s Switch and Made to Stick, and Philip Kotler’s On Marketing, Malcolm Gladwell’s Tipping Point