Thesis report
- 1. Design & OwnershipObservations & Research Findings
- 2. Designers talk about the need for influence within companies, but only in vague terms, and never present a plan for how to get there.This is at odds with what we do as designersNo Design for Graphic Design
- 3. Hypothetical Case Study:Time Warner CablePROBLEM CHAINSubscribers switching to competing cable/Netflix/HuluHere is where the designer should interveneTWC experience too expensive, confusing, limited, buggySimplify payment plansHere is where the designer typically intervenesAdd channels, contentRedesign interface
- 4. Hypothetical Case Study:Time Warner CableTHE IDEAL INTERVENTION MAY INCLUDEExamination of existing product/serviceInterviews with current & former customersExploration of potential new featuresSocial interaction?Subscriber rewards?Web interface? (Why can’t subscribers stream over the web??)Mobile interface?How can the remote control be simplified and given new functionality?Wii-like wand capability?How can the on-screen interface be improved? (This is where and only where the traditional graphic designer would intervene)
- 5. Design v. Design v. ArchitectureWhat separates graphic from industrial design and architecture is the degree/importance of utility in design.Products and buildings have functionality at the core of their designGraphic Design has less function to worry about, other than legibility and clarityThis leaves style with a lot of attention paidBusinesses generally care little about style
- 6. Design’s ValueDesigners are most valuable to companies that createThe more a company creates, the more need they have for designersConsumer goods and startups need designLaw, financial, management firms less so