![Creative References
David Plouffe
Chief Campaign Manager for Barack Obama’s
2008 presidential campaign
“ The story of Mr. Obama’s journey to the pinnacle
of American politics is the story of a campaign that
was, even in the view of many rivals, almost
flawless. Mr. Plouffe [was] known for his
mathematic invocation of data in making decisions.
When Mr. Obama decided to run for the
presidency, Mr. Plouffe and a half-dozen staff
members began plotting out a strategy.”
— Adam Nagourney, Jim Rutenberg and Jeff
Zeleny, The New York Times
http://www.nytimes.com/2008/11/05/us/politics/05recon.html](https://image.slidesharecdn.com/presentationv7-110718235037-phpapp02/85/Presentation-v7-5-320.jpg)
Presentation v7
- 1. Design is Leadership Patrick Gibson
- 2. Problem Designers promote and amplify a client's message without accountability for its effect.
- 3. Hypothesis By taking ownership of a client's goals, the designer becomes a leader who can measurably impact business and society. When designers shoulder the risk of failure, they possess the authority to use their conviction and courage of imagination to profound effect.
- 4. Creative References Jonathan Ive Senior Vice President of Industrial Design at Apple, Inc. “Today, Apple represents the most successful and faithful marriage of business and design, as $32 billion in sales last year attest. And Ive has been the company's lodestar in its journey to global trendsetter.” — Chuck Salter, Fast Company
- 5. Creative References David Plouffe Chief Campaign Manager for Barack Obama’s 2008 presidential campaign “ The story of Mr. Obama’s journey to the pinnacle of American politics is the story of a campaign that was, even in the view of many rivals, almost flawless. Mr. Plouffe [was] known for his mathematic invocation of data in making decisions. When Mr. Obama decided to run for the presidency, Mr. Plouffe and a half-dozen staff members began plotting out a strategy.” — Adam Nagourney, Jim Rutenberg and Jeff Zeleny, The New York Times http://www.nytimes.com/2008/11/05/us/politics/05recon.html
- 6. Creative References Paul Rand Designer of Enron Logo “ You couldn't take a picture of Enron's crime: it all happened in the world of numbers and spreadsheets, of financial reports and affidavits. But there was something you could take a picture of, and that was Rand's logo. A company with a made-up name, incomprehensible business practices, and largely intangible assets suddenly had a vivid manifestation, a logo that once might have stood for nimbleness, balance and connectivity, now given new life as 'the crooked E.'” — Michael Bierut, Design Observer
- 7. From the Valorized Designer "What we need in the next century are independently-minded, creative, constructive designers who are not just 'capitalist lackeys,' ideologues,' or 'technical whiz-kids.'" — Nigel Whiteley
- 8. From the Valorized Designer Indeed, tomorrow's designer must not create mere graphic artifact and ephemera, but instead design larger architectures employing these artifacts to profound and noticeable consequence, with accountability for the results.
- 9. Content Outline Introduction: Problem and Hypothesis Part 1: "The Paul Rand Problem" • Design's Origins in the Typesetting Trade • Paul Rand, Enron, and the "Consumerized" Designer • The Design Consultant • Could Design be Outsourced?
- 10. Content Outline Part 2: "Claiming Ownership" • The Importance of Measurable Results • Becoming a Leader • Designer as Entrepreneur • Examples of the New Designer • Barriers to this Model
- 11. Content Outline Part 3: "The Courage of Imagination" • What the New Responsibility Means for the Profession • Design's Importance in a Complex Society/Economy • What a Designer-led World Could Look Like
- 12. Potential Sources • Interviews • TED lectures • Fast Company • Wired • Good • Chip and Dan Heath’s Switch and Made to Stick • Philip Kotler’s On Marketing • Malcolm Gladwell’s Tipping Point