Importance of Keywords in SEO
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The document discusses the crucial role of keywords in SEO, defining them as search terms that help attract web visitors to a business website. It emphasizes the importance of using specific long-tail keywords over generic ones to improve search engine visibility and traffic. Additionally, it highlights the need for keyword analysis to identify competitive keywords suitable for fresh websites, advocating starting with low competition keywords before progressing to more competitive ones.
Importance of Keywords in SEO
- 1. Importance of Keywords in SEO
- 2. What is Keyword? Last time we have discussed on SEO Checklists or On Page SEO Checklists.Therewehavemissedthemostfundamentalkeyfactor. WithoutthisSEOisnothing.Wewebmasterscallitkeyword. Yes, keywords are the key phrases or search term queries by which a no. of internet/ web visitors can reach your business website or landing page. So,yourwebsite/blog/landingpagemustbeoptimized with those key phrases some one is going to search with in major searchengineslikeGoogle, Yahoo and Bing.
- 3. Importance of Keywords: Keywordsarethe search term queryifsomeoneinterestedinyour subject of business is going to search with in search engines like Google, your website and content must be there in search results. That's why keywords play a major role to get you a no. of internet traffic interestedinyourbusiness. Wecanhaveanexample.. Suppose, your business is about selling Apple laptop. So, your website content must be optimized with Apple and business relevant keywords.
- 4. Implementation of Keywords: For your business of selling Apple laptop you can use keywords in 2 differentways.. 1.You can use only the brad name "Apple" in your landing page OR websitecontent. 2.Your web content can also have keywords like "the best Apple laptop"and"best selling Apple laptop". So,thequestionis,which one you should use?
- 5. Implementation of Keywords: So,thequestionwas,which one you should use? Obviouslynotthefirstone.Youshouldusethesecondone. ThereasonisApple itself is a generic keyword anditalsomeans the Apple fruit as well. So you can miss a potential customer looking for Apple laptop. So, you must use the specific long tail keywords like "best selling Apple laptop". Not only Google will understand but the people searchingforApplelaptopwillgetyourwebsiteveryeasily.
- 6. Keyword Analysis: So, now you understand Keyword Research OR Keyword Analysis is the most crucial part of SEO. Right keywords for yourbusinesscanonlybring right customerstoyou. Wealreadyhavediscussedthatthereare2typesofkeywords. 1.Generic 2.Long tail / LSI You need to take care of the competition as well. Before you choose a particularkeywordorano.ofkeywordsbesureaboutifthose keywordsarehighcompetitiveornot.
- 7. High Competitive OR Low Competitive? If your website is brand new, it is better to start SEO work with low competitive keywords. Low competitive & long tail LSI keywordsareverybestforafreshnewwebsite. After months and years of SEO practice with less competitive keywords you canworkwithhighcompetitivekeywordsgradually. Reason is very simple. At the very beginning your fresh website is not ready to compete with your rival websites. But gradually with domain age your website becomes ready to fight neck to neck with your competitor websites.
- 8. Contact: InnextpresentationwewilldiscussonsomeKeyword Analysis toolsforNewEra of Online Marketing. AND NeedtoknowhowtounderstandHigh, Medium and Low Competitive Keywordsaswell. Mailme@deepbiochem1989@gmail.comwithqueryandfor morediscussion.