Improve Sponsored Content Results with Sponsored InMail
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Sponsored InMail can increase click-through rates for Sponsored Content by 43% when used concurrently for at least two weeks targeting similar audiences. Sponsored InMail personalizes content delivery and is well-suited for keeping brands top of mind across different stages of the buyer's journey as buyers consume an average of over 10 pieces of content before making a purchase decision. The document provides examples of how companies like NYU, Tableau, Siemens, and Jive have successfully paired Sponsored InMail with Sponsored Content for awareness, education, and enrollment use cases.
Improve Sponsored Content Results with Sponsored InMail
- 1. Use Sponsored InMail to enhance your Sponsored Content performance 1
- 2. 2 Multiple LinkedIn products improve campaign results Click-through rate from Sponsored Content is 43% higher than platform benchmarks for customers who ran Sponsored InMail concurrently for at least 2 weeks, targeting similar audiences at sufficient scale. Source: LinkedIn internal data. Based on 6-months of data. Feb 2016. CTR for customers who run Sponsored InMail concurrently CTR Benchmark 0.46% 0.32%
- 3. Deliver a one-two punch that drives unprecedented response As a regular Sponsored Content user, you already know the value of distributing your content on the world’s only professional feed. Research shows that B2B buyers conduct an average of 12 searches before ever going to a brand’s site. Sponsored InMail is a perfect tool for personalizing content for your target audience. 12 searches before ever visiting a brand’s website 10.4 pieces of content on their way to a purchase decision 3
- 4. Powerful use case combinations Sponsored InMail Sponsored Content Buyers will consume 10.4 pieces of content on their way to a purchase decision*. That’s why savvy content marketers use Sponsored Content with Sponsored InMail to keep their brand in front of prospects at every stage of the buyer’s journey. * Zero Moment of Truth Study, Google 4
- 5. NYU Sponsored Content Use Case: Awareness Sponsored InMail Use Case: Program Enrollment 5
- 6. Tableau Sponsored InMail Use Case: Content Distribution Sponsored Content Use Case: Education 6
- 7. 7 Sponsored InMail Use Case: Product Education Sponsored Content Use Case: Awareness 7 Siemens
- 8. Jive Sponsored Content Use Case: Awareness Sponsored InMail Use Case: Content Distribution 8