Improved questions on 22 chapters
- 1. Improving Questions on 22 ChaptersMyrtle FrantillaApril 2011http://myrtlefrantilla.blogspot.com/1
- 2. Ch 3: Gathering Information and Scanning the EnvironmentApril 2011Avellana - Frantillahttp://myrtlefrantilla.blogspot.com/
- 3. What is considered Internal Records and Marketing Intelligence? Order-to-Payment CycleSales Information SystemDatabase/Warehousing/Data MiningMarketing Intelligence SystemAll of the above3http://kavellana.blogspot.com
- 4. 1. Which is NOT a technological aspect included in shaping the business landscape?Pace of changeOpportunities for innovationVarying R&D budgetsIncreased regulation of changeOrder to Payment Cycle4http://kavellana.blogspot.com
- 5. Environmental Forces Shaping the Business LandscapeTechnological
- 9. Increased regulation of change5http://kavellana.blogspot.com
- 10. Internal Records and Marketing IntelligenceSales Information SystemOrder-to-Payment CycleMarketing Intelligence SystemDatabases, Warehousing, Data Mining6http://kavellana.blogspot.com
- 11. 1. Which is NOT a technological aspect included in shaping the business landscape?Pace of changeOpportunities for innovationVarying R&D budgetsIncreased regulation of changeOrder to Payment Cycle7http://kavellana.blogspot.com
- 12. Ch 13: Developing Price Strategies and ProgramsBohong Li - Frantillahttp://myrtlefrantilla.blogspot.com/
- 13. “Estimate costs” is one of the six steps in setting price. In the following steps, _____is the step after “estimate costs”?A. Determine demandB. Select pricing methodC. Analyze competitor price mixD. Select the price objectiveE. Select final price
- 14. 2. There are six steps in setting price. In the following steps, What is the fourth step?A. Determine demandB. Select pricing methodC. Analyze competitor price mixD. Select the price objectiveE. Select final price
- 15. 11Steps in Setting PriceSelect the price objectiveDetermine demandEstimate costsAnalyze competitor price mixSelect pricing methodSelect final price
- 16. 2. There are six steps in setting price. In the following steps, What is the fourth step?A. Determine demandB. Select pricing methodC. Analyze competitor price mixD. Select the price objectiveE. Select final price
- 17. Ch 5: Creating Customer Value, Satisfaction, and LoyaltyApril 2011Cabunilas- Frantillahttp://myrtlefrantilla.blogspot.com/
- 18. 4. It is the total feature and characteristic of a product or service that has an ability to satisfy needs.PerformanceMarketingQualityVariationNone of the AboveKotler, Keller, Marketing Management, 13th ed.http://cabunilasmichelle.blogspot.com
- 19. 3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.TrueFalseKotler, Keller, Marketing Management, 13th ed.http://cabunilasmichelle.blogspot.com
- 20. Concept 3: Product and Service QualityQUALITY?WHAT ISFitness for use?Freedom from variation?Conformance to requirements?Is the total feature and characteristic of a product or service that has an ability to satisfy needs.QUALITYKotler, Keller, Marketing Management, 13th ed.http://cabunilasmichelle.blogspot.com
- 21. 3. Quality is the total feature and characteristic of a product or service that has an ability to satisfy needs.TrueFalseKotler, Keller, Marketing Management, 13th ed.http://cabunilasmichelle.blogspot.com
- 22. http://jankenneth-obar.blogspot.comCh 17: Designing and Managing Integrated Marketing CommunicationApril 15, 2011Obar - Frantilla
- 23. http://jankenneth-obar.blogspot.comThis is the part of the receiver’s response that the receiver communicates back to the sender?ReplyResponseFeedbackReactionComment19
- 24. http://jankenneth-obar.blogspot.com4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.ReplyResponseFeedbackReactionComment20
- 25. http://jankenneth-obar.blogspot.com8 Elements of the Communication Process21
- 26. http://jankenneth-obar.blogspot.comFeedback: The part of receiver’s response that the receiver communicates back to the sender22
- 27. http://jankenneth-obar.blogspot.com4. ________ is the part of the receiver’s response that the receiver communicates back to the sender.ReplyResponseFeedbackReactionComment23
- 28. 24Ch10:Identifying Market Segments &TargetsApril 14, 2011Turingan - Frantillahttp://sheilanorturingan.blogspot.com
- 29. 5. Market Segmentation means?Identifying distinct group of buyers.Selecting market segment/s to enter.Communicating the benefits of the company’s market offering.Connecting with all customers in large, broad or diverse market.All of the above25http://sheilanorturingan.blogspot.com
- 30. 5. Which of the following best describes Market Segmentation?Identifying distinct group of buyers.Selecting market segment/s to enter.Communicating the benefits of the company’s market offering.Connecting with all customers in large, broad or diverse market.All of the above26http://sheilanorturingan.blogspot.com
- 31. 27To compete more effectively:TARGET MARKETINGMarket Segmentation>identify distinct groupsMarket Targeting>select segment to enterMarket Positioning>communicate offeringhttp://sheilanorturingan.blogspot.com
- 32. 28Market Segmentation defined as:> identifying distinct groups of buyers who differ in their needs and preferenceshttp://sheilanorturingan.blogspot.com
- 33. Identifying consumers throughSegment MarketingMarket segmentGroup based onsimilar needs &wantsDecide which to targethttp://sheilanorturingan.blogspot.com
- 34. 5. Which of the following best describes Market Segmentation?Identifying distinct group of buyers.Selecting market segment/s to enter.Communicating the benefits of the company’s market offering.Connecting with all customers in large, broad or diverse market.All of the above30http://sheilanorturingan.blogspot.com
- 35. April 2011Wenceslao - Frantilla
- 37. 6. What should be done when Developing Brand Strategies?Devise Brand StrategyEstablish image dimensionsChoose Brand ElementsAll of the AboveNone of the Above
- 39. 6. What should be done when Developing Brand Strategies?Devise Brand StrategyEstablish image dimensionsChoose Brand ElementsAll of the AboveNone of the Above
- 40. 36Top 10 Learning Questions for Chapter 06 :Analyzing Consumer MarketsFidel - FrantillaApril 15, 2011http://rustie27.blogspot.com/
- 41. 10. Functional, Physical, Financial, Social, Psychological and Time are all ___ ? Market RisksPerceived RisksOrganizational RisksMoney RisksNone of the Abovehttp://rustie27.blogspot.com/
- 42. 7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ? Market RisksPerceived RisksOrganizational RisksMoney RisksNone of the Abovehttp://rustie27.blogspot.com/
- 43. Concept # 10Perceived RiskFunctionalPhysicalFinancialSocialPsychologicalTimehttp://rustie27.blogspot.com/
- 44. 7. Functional, Physical, Financial, Social, Psychological and Time. These concepts are types of ____________ ? Market RisksPerceived RisksOrganizational RisksMoney RisksNone of the Abovehttp://rustie27.blogspot.com/
- 45. TOP 10 Learning Questions forCh 9: Creating Brand EquityGan - FrantillaApril 2011http://taeyangxinyi.blogspot.com
- 46. Which of the following is not a role on a brand portfolio? Cash CowsFlankersLow-End Entry LevelNiche MarketerHigh-End Prestigehttp://taeyangxinyi.blogspot.com39
- 47. 8. All of which are roles of a brand portfolio except _______________? Cash CowsFlankersLow-End Entry LevelNiche MarketerHigh-End Prestigehttp://taeyangxinyi.blogspot.com39
- 48. Brand Roles on a Brand PortfolioWhat brand type is the product?40CASH COWSFLANKERSHIGH-ENDPRESTIGELOW-ENDENTRY LEVELFrom Philip Kotler’s, Marketing Management, 13th ed. http://taeyangxinyi.blogspot.com
- 49. Niche is a type of market segmentation, not a role on a brand portfolio41FLANKERSFighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired positionCASH COWSBrands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing supportLOW-END ENTRY LEVELRelatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brandHIGH-END PRESTIGEBrands that add prestige and credibility to the entire portfolioFrom Philip Kotler’s, Marketing Management, 13th ed. http://taeyangxinyi.blogspot.com
- 50. 8. All of which are roles of a brand portfolio except _______________? Cash CowsFlankersLow-End Entry LevelNiche MarketerHigh-End Prestigehttp://taeyangxinyi.blogspot.com39
- 51. TOP 10 Learning Questions forChapter 1: Defining Marketing for the 21st CenturyAbendan - FrantillaApril 2011
- 52. The following are examples of communication channels except:Clear’s Black Valentines EventMcDonald’s “BF/GF” TV adSun Life door-to-door agentsP.Noy’s campaign postersNone of the above 48
- 53. 9. Which is NOT an example of communication channels?Clear’s Black Valentines EventMcDonald’s “BF/GF” TV adSun Life door-to-door agentsP.Noy’s campaign postersNone of the above 49
- 54. Marketers may use different kinds of Marketing ChannelsCommunication ChannelsExamples:printeventsradiotvbillboards
- 55. Marketers may use different kinds of Marketing ChannelsDistribution ChannelsExamples:wholesalersdoor to door agentsretailers
- 56. Marketers may use different kinds of Marketing ChannelsService ChannelsExample:warehousesbanks
- 57. 9. The following are examples of communication channels except:Clear’s Black Valentines EventMcDonald’s “BF/GF” TV adSun Life door-to-door agentsP.Noy’s campaign postersNone of the above 53
- 60. 10. All of which are included in Business Unit Strategic Planning Process exceptBusiness MissionSWOT analysisGoal FormulationStrategy FormulationMarketing Innovation
- 69. 10. All of which are included in Business Unit Strategic Planning Process exceptBusiness MissionSWOT analysisGoal FormulationStrategy FormulationMarketing Innovation
- 72. 11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________StyleFeasibilityBelievabilityTechnologicalNone of the above
- 74. 11. The 3 key consumer desirability criteria of PODs (points of difference) are distinctiveness, relevance and _________________StyleFeasibilityBelievabilityTechnologicalNone of the above
- 77. 12. All of which are companies’ goal in market positioning exceptGreatest market shareProduct quality leadershipLargest Market SkimmingProduct price leadershipMaximum current profit
- 80. 12. All of which are companies’ goal in market positioning exceptGreatest market shareProduct quality leadershipLargest Market SkimmingProduct price leadershipMaximum current profit
- 81. Serranno - FrantillaSerrano - Frantilla
- 83. 13. Which of the following is NOT a type of Marketing Control?Annual Plan ControlEfficiency ControlCost ControlProfitability ControlStrategic Control
- 89. 13. Which of the following is NOT a type of Marketing Control?Annual Plan ControlEfficiency ControlCost ControlProfitability ControlStrategic Control
- 92. 14. What is NOT a decision that management faces in consumer – goods market testing?How many cities?Which cities?Length of testWhat informationNone of the above
- 97. 14. What is NOT a decision that management faces in consumer – goods market testing?How many cities?Which cities?Length of testWhat informationNone of the above
- 100. 15. ______ is a kind of business orientation that puts the customer at the heart of the business.Product OrientationGeographical OrientationMarket OrientationCompetence OrientationNone of the Above
- 103. 15. ______ is a kind of business orientation that puts the customer at the heart of the business.Product OrientationGeographical OrientationMarket OrientationCompetence OrientationNone of the Above
- 106. 16. ______ is the most versatile type of contact method and requires more administrative planning and supervisionTelephone InterviewOnline InterviewPersonal InterviewMail QuestionnaireBoth A&B
- 109. 16. ______ is the most versatile type of contact method and requires more administrative planning and supervisionTelephone InterviewOnline InterviewPersonal InterviewMail QuestionnaireBoth A&B
- 112. 17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products?Informative advertisingPersuasive advertisingReminder advertisingReinforcement advertisingNone of the above
- 114. 17. ____is an advertising objective wherein the goal is to stimulate repeat purchase of products?Informative advertisingPersuasive advertisingReminder advertisingReinforcement advertisingNone of the above
- 117. 18. ____ is NOT included in stages of Internationalization.No regular export activitiesMarket products/services internationallyExport via independent agentsEstablish sales subsidiariesEstablish production facilities abroad
- 119. 18. ____ is NOT included in stages of Internationalization.No regular export activitiesMarket products/services internationallyExport via independent agentsEstablish sales subsidiariesEstablish production facilities abroad
- 122. 19. ____ is not a characteristic that distinguishes business market from consumer market.Fewer, larger buyersClose supplier-customer relationshipElastic demandFluctuating demandGeographically concentrated buyers
- 124. 19. ____ is not a characteristic that distinguishes business market from consumer market.Fewer, larger buyersClose supplier-customer relationshipElastic demandFluctuating demandGeographically concentrated buyers
- 127. 20. Which among the following is NOT a part of Wholesaling function?Selling and PromotingBulk BreakingManagement services and counselingBuying and assortment buildingCost Bearing
- 131. 20. Which among the following is NOT a part of Wholesaling function?Selling and PromotingBulk BreakingManagement services and counselingBuying and assortment buildingCost Bearing
- 132. Improving Questions on 22 ChaptersMyrtle FrantillaApril 2011http://myrtlefrantilla.blogspot.com/128