Improved Unit 13 LO1

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 13:
Planning and Pitching a Print based Media
Product
P1 Evidence
Name: Carmel Seager
Candidate Number: 4127
Center Name: St. Andrew’s Catholic School
Center Number:64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

Slide No. Contents
4 Q magazine research
5 Contacting Bauer Media
6 Bauer Media Group
7-8 About Q magazine
9 Similar products/ Genre
10 Production process of a
magazine
11 Form and style of Q magazine
12 Denotations and connotations of
Q- Contents page
Q- Front cover
Q- Double page spread
Slide No. Contents
15 Target audience of Q
16 Relationship between Q and
consumer
17 Q magazine website
18 Social Media
19-20 Advertising of Q
21 Advertising within Q rates
22 Advertising inside Q
23 Mojo magazine research
24-29 About Mojo magazine
30 Mojo production process
31 Conclusion
LO1- Contents page

Contacting Bauer Media
Before I started my research into the magazine I contacted Bauer Media to help me with my
research for the magazine. This was in hope to get a deeper insight in the way that they
produce a monthly magazine. This would help me to expand my knowledge and research. I
asked a few questions in hope to get a reply back with the answers.
Unfortunately I never received a reply to see the production process of the specific magazine,
but with my knowledge of the simple standard production process of a magazine I will be able
to apply this to my research instead.

Key Job Roles within institution:
Senior editor- Matt Mason
Art director- Daniel Knight
Associate editor (Prod.)- Simon McEwen
Associate editor (Features)- Ted Kessler
Associate editor (Revs)- Niall Doherty
Associate editor (Digital)- Paul Stokes
Now editor- Chris Catchpole
Associate copy editor- Matt Yates
Art editor- Salman Naqvi
Pictures- Dave Brolan
Picture researcher- Ian Whent
Editor at large- Mark Blake
Managing editor- Harriet Southgate
Editor – in chief /Associate publisher- Phil
Alexander
(Source: Q magazine)
About the publisher:
Bauer Media is a UK based media group with many platforms, divided into two main
sections- Radio and Magazine. The magazine started in 1933 when Angling Times was
launched, since then the business has grown rapidly to become one of the biggest multi-
platform media groups in the UK. Selling over 300 different magazines in 15 countries. Now
Bauer Media spans over 80 influential magazines. (Source: http://www.bauermedia.co.uk/about)
Bauer Media Group

About Q magazine
The masthead:
The title of Q magazine was originally going to be called ‘Cue’
this was to stand for ‘cueing the record’. The title was then
changed to Q because the founders thought that the
magazine could be misinterpreted as a snooker magazine.
The use of a one letter title makes the magazine more
memorable and stand out compared to any other magazine
on the shelves because it is a short, snappy title.
The strapline:
The strapline of the magazine is ‘The worlds greatest
magazine.’ this highlights that the magazine is one of the
leaders in the music magazine industry. This can connote that
the magazine strives to always be one of the leaders, if not
the leading brand of music magazine. The strapline can also
connote that the magazine believes itself to be the only
important magazine in the industry, meaning that none of
the other magazines compare to Q.
Frequency of the magazine:
The frequency of Q magazine is monthly, each new edition is
released at the end of each month ready for the next month.
The magazine will take a month to produce all the content
that needs to go into the magazine.

The date of first publication:
Q magazine was first published in October 1986 by EMAP
media group. Becoming different to its competitors by
adding more printing, photography and being one of the
only magazines to publish monthly.
Product associated with Q magazine:
Mojo and Empire are also magazines owned by the
Bauer Media Group which could be associated with Q
magazine. (Source: http://www.bauermedia.co.uk/brands/#)
Readership and Circulation:
Q magazine has a huge readership within the UK hitting
figures within the 300,000 point last year. The circulation
of the magazine is also very high with 48,000.
(Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q)
About Q magazine
Brand Extensions:
Q magazine has expanded their brand by branching out
to new platforms of media to gain more customers.
Some of these brand extensions include:
The Q Awards, Qmusic.com and Q for iPad.
The Q Awards:
The Q awards first began in 1990. They are one of the
most famous UK music awards. Celebrating and
awarding achievements within the music business.
QMusic.com:
On the website there is information included such as
news within the music business, they also run their
own festival called Bigsound in Australia. On the
website people can find all the information on the
festival including the acts performing, the dates and
the location.
Q for iPad:
In 2012 Q launched an app version of the magazine.
This helped them to reach a wider audience and keep
up to date with the changing technology in the world.
On this app it also includes interactive features such as
videos and more photos.

Similar products to Q magazine
Genre of the magazine
Kerrang! Magazine
Kerrang! Magazine is also published by Bauer
Media group, this is also a music magazine. But
this magazine focuses on the rock genre.
The magazine has featured ‘stars’ such as
Green Day, My Chemical Romance, Paramore
and 30 seconds to mars.
Mojo Magazine
Mojo magazine is published by Bauer Media
Group, similar to the other products it is also a
music magazine. Very similarly to Kerrang! It is a
classic rock magazine.
The magazine has featured ‘stars’ such as Bob
Dylan, John Lennon and The Beatles.
The genre of the magazine is mixed with a main focus on indie, a magazine that is very similar to Q
magazine is The Wire, this is also a indie magazine covering different types of music genres within the
content.
Genre “constitutes the particular conventions of content”
– Daniel Chandler
With my magazine the conventions relate to the themes of
indie music. Steve Neale (1980) states that “genres are
instances of repetition and difference” and so I have
chosen to ‘repeat’ some of the main conventions displayed
by Q magazine but I have developed these to create
something ‘different’.

Production process of the magazine:
Date of publication-
A meeting is held and the date for the final edit of Q is decided each month.
Managing the schedule-
The team create a schedule that needs to strongly be followed to make sure
that the release of Q is successful.
Editorial and budgeting decision-
The editorial decision is the point where the team decide what topics will be
covered within the new magazine. The budgeting decision is when the team
decides how much money is available each month for the magazine
Content Acquisition-
This is the most important process of producing the magazine. All the
content that will be for the months issue is collected.
Sub-editing-
This step focuses on quality control, making sure that all the facts, spelling
and grammar etc. included in the magazine are correct.
Page layout-
The layout/ editing staff decide which the most appropriate layout for the
new edition will be, by considering the subject of the content.
Proof reading-
The content in the magazine is proof read by the editing team to make sure
that there are no mistakes.
File emailed to the printer-
The final issue is emailed to the printing company to be printed.
Distribution-
The final products are packaged and sent to the warehouse to be
distributed.

Form and style of Q magazine
Dimensions/Size of Q Magazine:
Through researching Q magazine I have found out that the dimensions of the print version of the magazine is
approximately 30.6 x 22.2 x 1.2 cm. This is around the average size of a magazine, where as the dimensions of the
online version depends on the device that the content is being read on.
Print and Digital:
Q magazine publish their magazine in print and online format, this means that they are giving their audience a
variety of ways to see the content. On the website they advertise their subscription, targeting this at a younger
audience as this means they would get a discount. This is also helps Q to ensure that in the months of low sales
they will still have some income from the pre paid subscription sales.
Style of Q Magazine:
The style of Q magazine is very consistent throughout the whole magazine, this includes font, page layout and
images that are used. By having this consistency of house style it raises the brand awareness of the magazine.
This is because the more the audience see the colours red, white and black they could think of the magazine.
As well as it makes the magazine unique to any other magazine as no other magazine uses this house style of
colours, fonts and layouts.

Denotations and connotations of Q magazine
Contents page
On the contents page of the magazine it shows the main stories that are
included in the magazine. On each one there is a little explanation of what
each story includes to sell the story and make the audience want to find the
page to read it.
On the next page there is a ‘editors letter’ the editor explains the process
that they went through to create the specific edition of the magazine. At the
end including ‘enjoy the issue’. This could create a friendly atmosphere to the
reader.
Page number
Brief description
of story
Image of article subject
Summary of page content

Masthead
The denotation of the masthead is ‘Q’. The way the font is large
and bold connotes that the magazine is a powerful one.
Main headline
The denotation of the headline
is ‘OASIS NOEL: “THERE WAS A
LOT OF TRAUMA…”
This could connote that the
main story is going to be
dramatic and the audience will
want to read it.
Cover lines
There are many cover lines
on this magazine, this could
connote that this magazine
has many important stories
within it that the public
would be interested in
reading.
Main image
The denotation of the shot type for
the main image is a close up. The
technical code of the close up could
connote that the audience is going
to get a close up of the story.
Convergence- website
The denotation of the convergence
is the website link. This connotes to
the audience that they could find
out more about the magazine by
going on the website.
Strapline
The denotation of the strap
line is ‘The world’s greatest
music magazine’. The verbal
code ‘The world’s greatest
music magazine’ connotes that
the public should not buy any
other magazine.
Front Cover

Double page spread
Drop Capital:
The denotation of
the drop capital at
the beginning of
the article helps
break up the text.
As well as connotes
to the audience
where to start
reading.
Main Image:
The main image denotes a picture of
the band Oasis. This connotes to the
audience that the article is about
Oasis in the past.
Stand first:
The denotation of the stand first in this example is a short
amount of information on the band. This connotes to the
audience quick information about them.
Quote from interview:
The denotation of the quote
from the interview is a quote
from Noel Gallagher. This
connotes to the audience what
the interview is about and gains
the interest of the audience.
Page number:
The page number
on the bottom of
the page helps the
reader to go
straight to the
interview from the
contents page if
they wanted.

The target audience: varies from young teens to young adults, with ages from approximately 15-
24 being the most popular age range to read the magazine. (Hartley’s 7 subjectivities)
This is because of the content within the magazine, as it doesn’t have a specific genre of music. As
well as, the people that feature in the magazine would appeal to this age.
The gender of the audience is mainly male, this could be explained by the advertisements and
layout of the magazine being aimed to males.
The audience of Q magazine would fall into the categories of A, B and C1 clearly stated by the
magazines research. This is also because of the content and the ‘creativity’ of the magazine and
audience coinciding. (Audience demographics)
The reason why this target audience would read this magazine is to be informed and educated on
the certain people within the magazine. As well as to build up more admiration for the subject
(Katz’ uses and gratifications theory).
I think the people that would read this magazine would be ‘Explorers’ as I think they would be very
outspoken and confident within themselves. (Maslow’s hierarchy of needs)
Target Audience of Q
(Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q)
The spending power
of the audience is
not very high as
some of them may
still be in education.
This is shown
in the price of the
magazine as it is
reasonably low for a
monthly magazine.

Relationship between Q & consumer
After looking at the stores that sell the magazine I have found that the relationship between the
consumer and magazine is strong because the magazine can be found in many shops. This helps
consumers to be able to buy the magazine easily without having to theoretically go out their way to buy
it.
The stores that I found to sell the magazine were WHSmith and Sainsbury’s this could help consumers as
when they are out shopping they would be able to find one of these stores easily. Another way that the
magazine helps they consumers out are by offering a subscription as this means the consumer can have
every edition of the magazine sent straight to their house.
Ways that show a weakness in the relationship between the magazine and consumers is the magazine
offers very ways to contact the magazine if there is a complaint to be filed there is no details for this
within the magazine. As well as when I tried to email the person in charge of advertising I never got a
reply which could show that is hard to contact the magazine easily.

Q magazine website
The Q magazine website allows the public to look at exclusive content that is not in the magazine. It
also allows them to look at the playlists and music of artists that have featured within the magazine
before. Additionally the public can see music charts and reviews on the website. Another feature
within the website is the interviews, on the website the magazine uploads the full length interview of
the subject within that specific edition of the magazine. These features will attract strong music
lovers to the audience of the magazine as they can get a deep insight to the music industry and win
competitions with prizes that are relevant to the music industry.

Social Media
Q magazine has many social media sites, for
example Twitter, Instagram, Facebook and
YouTube.
YouTube: ‘Exclusive’ videos from backstage of
concerts, festivals and award ceremonies. Also
uploads videos from their interviews with stars.
(Source: https://www.youtube.com/user/Q4music)
Twitter: Gives their followers updates on the
entertainment business. As well as, promotes the
information that is included in the new editions of
their magazines. Additionally promotes competitions
running through the magazine.
(Source: (https://twitter.com/qmagazine)
Facebook: Shares links to music artists videos, as well
as links to the pages within the websites of Q.
(Source: https://www.facebook.com/QMagazine)
Instagram: Allows the public to see backstage photos
of concerts, award ceremonies and interviews. As well
as, uploads pictures featured in new editions.
(Source: http://instagram.com/qmagazineuk#)

Advertising of Q
This advert was played all over the UK on the TV.
This helped them to attract more customers for
their new edition. By including the people who are
featuring in the edition of the magazine this could
gain the attention of some specific readers.
The music playing in the background of the advert
is rock music this links to the people featuring in
the magazine as well as the audience who may
enjoy reading the edition.
The language/ voice used in the advert are very
persuading and enthusiastic, this could portray that
the magazine is going to be very entertaining to the
reader.
During the advert, follow on text is displayed as the
people talk. This follow on text is in different fonts
depending on the subject of the matter at the time.
The fonts relate to the subject of matter clearly and
could attract the audiences attention clearly.

Advertising of Q
Another way that the magazine is
advertised is in the back of MOJO magazine.
This shows the convergence of
advertisements between the brands as Q
magazine advertises MOJO in the back. This
is because they are both produced by Bauer
Media.
This could also show that the target
audience between both magazines is similar
because if they enjoyed reading MOJO they
could enjoy reading Q.
The TV advert and the advert in the back of
MOJO are the only ways that the magazine
has been advertised, this could show that
they rely on the appearance of the
magazine to gain the customers. They could
also rely on star appeal to make the
magazine seem interesting to the audience.

Advertising within the Q rates
On the Q section of the Bauer Media website it
shows the audience the advertising schedule of
the magazine. This allows the public to know
the sizes that the magazine offers and the
dates that the public can buy/ submit their
adverts for the magazine.
The magazine offers the public to be able to
advertise on their Q iPad app, the Q radio,
within the magazine and on their website/
social media networks.
By obtaining the media pack from the website
for the advertising rates I can see how the
prices compares to the sizes of each advert.
Source:
(http://magazines.bauermediaadvertising.com/magazines/d
etail/Q)

Advertising inside Q Issue Date: October 2014
This advertisement within the magazine can connote the specific audience that reads the
magazine, as it is aimed to men.
The fact that there is limited amount of text within this double page advertisement hints that
the audience would know what this advert is about without little explanation.
The lack of explanation to such details as
where to buy the new fragrance can also
show that this advert will appeal to the
target audience. This is because they
would know where to buy the product
without needing to be told.
This advertisement is sleek and simple to
gain the attention of the audience and
appeal.
The title of the magazine denotes
‘Chanel’. This connotes the lifestyle of
the audience as this would attract their
attention. Then they may think about
going out to buy the product advertised.
The look of the subject in the main
image could refer to the product as ‘sexy’
which may strongly appeal to the target
audience of the magazine. This is
because of the subjects posture and
serious/ blank facial expression.
The colours of this advertisement with the magazine creates mystery and adds to the
atmosphere of ‘sexy’ that is portrayed from the subject of the picture.
This advertisement was the first page
that the audience see when they open
the magazine. This helps the company to
make sure that the audience sees the
advert and is instantly attracted to it.

About Mojo magazine
Purpose of the magazine
Mojo magazine is the one of the market leaders in the music magazine industry in the UK. The latest circulation figures can
support this as they are 70,667 from January- June 2014. As well as the readership numbers of the magazine which are
210,000 from July- December 2013. The frequency of the magazine is monthly.
The strapline of the magazine is ‘The music magazine’ this can reflect the market position of the magazine. As the
magazine is in fact one of the most successful music magazines in the UK. The strapline can also connote to the audience
that they should read it as it is ‘the best’ meaning that no other magazine reaches the standards set by Mojo.
Additionally the publisher, Bauer Media Group’s, slogan is ‘We think popular.’ this can support and reflect the readership
numbers of the magazine. ‘We think popular’ can also connote to the audience that they should read this magazine as
everyone else is too.
The most recent price of the magazine is £4.99 this can reflect the amount of content in the magazine. The price of the
magazine changes with each issue, this depends on the content and the gift included with the magazine. When looking at
other market leader prices I found out that Mojo is one of the highest priced ones in the magazine industry. This can
connote that Mojo magazine contains more content that most of the monthly music magazines. I also found out that the
price for Mojo is higher than most other magazines because of the ‘free’ gifts that the magazine has within each edition.
This is because most other music magazines do not have free content but instead hold competitions to win prizes. The gift
with each edition of the magazine can help it to be a market leader because it makes it different to most other magazines
in the industry and expands the content that the magazine offers to the audience.
(Sources: http://magazines.bauermediaadvertising.com/magazines/detail/mojo & Mojo magazine edition October 2014)

About Mojo magazine
Publisher
Mojo magazine was originally published by Emap, then in January 2008 the magazine switched to Bauer Media Group and
has been published by Bauer since. Bauer Media Group is a UK based media group with many platforms, divided into main
sections- radio and magazine. The media group is the largest in magazine publisher in Europe, playing key roles in the
markets of Australia, Great Britain, New Zealand, Poland and the USA. The company has over 22 million customers each
week in just the UK alone. Bauer Media sells magazines in approximately 16 countries, with Mojo being sold in the UK, USA
and Canada. They only sell three entertainment and music magazines, with each magazine having a wise range of content
and music genres included to expand the appeal and readership of each magazine.
The Bauer Media Group was founded 1875 by Johann Bauer. It has been under the management of four generations of the
Bauer family. Bauer entered the UK market with Bella magazine in 1987. Bella magazine was different to anything that the
UK market had seen for women. The magazine had a new format compared to
other magazines in the market, this included previously unseen editorial features.
The Bauer Media Group publishes over 300 magazines these range from music,
sport and gossip magazines. These magazines range from weekly, fortnightly and
monthly. This means that each magazine has a different amount of content, by
ranging the amount of content that they offer to the audience it helps them to
gain a wider audience range.
(Sources: http://www.bauermedia.co.uk/about
https://www.bauermedia.com/en/company/history/
http://www.theonegroup.co.uk/bauer-media-/
http://www.bauermedia.co.uk/ )

About Mojo magazine
Form and style
Through researching Mojo magazine I have found out that the dimensions of the print version of the magazine is
approximately 30.6 x 22.2 x 1.2 cm. This is around the average size of a magazine, where as the dimensions of the
online version depends on the device that the content is being read on.
The colour scheme of the magazine is white, black, blue and grey, whilst the front cover of the magazine has a different
colour scheme depending on the subject of the main image and the colours within this image. These particular colours
help to reflect the personality of the certain subject within the magazine and main image. The pop of colour with the
pink helps to bring attention to specific areas on the page such as the ‘FREE CD!’ puff promotion in the top left hand
corner. The blue within the page creates a calm atmosphere to the page, whilst also linking with the CD on the front
cover.
The language within the magazine is informal to attract more people to read the
magazine. This is because it helps the reader to able to connect to the content and the
magazine easier. By looking through the magazine I came to the conclusion that the
magazine use a lot of quotations to show that the information they are providing the
reader is true and was said by the person it states. By using quotes it also helps them
to avoid legal issues when publishing the magazine.
(Source: Mojo magazine issue October 2014)

About Mojo magazine
Content
Contents page- The contents page for the magazine is split
into two pages. On the first page there is two sections these
are ‘Features’ and ‘Cover story’. In each section it has the
name of the subject and a brief description of the article as
well as a bold red number.
The inside page is grouped into the sections ‘Regulars’, ‘What
goes on!’ and ‘Mojo filter’ these have the same layout where
they have a bold title, a brief description and a bold number
on the side. At the bottom of the contents page there is a
section called ‘This month’s contributors include’ this gives a
brief description of the person and about their lives.
Content overview- In Mojo magazine there is a wide
range of content. This includes interviews with different
artists, articles about different music related news and
reviews on albums and books.
By looking through each page within the magazine there
are many images in each page to break up the text and
make it appealing for the readers.
As seen in the image of the main interview within the
magazine there is a few pages in interviews dedicated to
full page images of the subject. This helps to raise the
awareness of the subject whilst also breaking up the
magazine content.
At the beginning of the reviews section there is a
contents page for the reader to look through to see
specific review.

About Mojo magazine
Genre
The genre of the magazine is classic rock, this can be established through the cover stars that have featured throughout
the issues of the magazine. The first ever edition of the magazine was published on the 15th October 1993 the cover stars
for this particular edition were John Lennon and Bob Dylan. Since then the magazine has had cover stars such as David
Bowie, Fleetwood Mac, Blur and U2. By using big well known classic rock artists as the cover stars in each edition, it
increases the star appeal which helps to gain more readers.
By looking through the adverts within the magazine the genre can also be identified as they focus on music and artists
linked to the classic rock music genre. These adverts include new albums, live music, artist merchandise and films. These
adverts take up a whole page in the magazine so that they can be seen easily and immediately gain the attention of the
reader.
Another way the genre of the magazine can be identified from the audience of the magazine this is because the readers
are typically of the male gender ageing from 45- 54, this can link to the older artists from the genre of classic rock who
star in the magazine.
The colours within the magazine can also link to the genre of the magazine as the colours usually link to the subject
within the page but the usual colours used throughout the magazine are gold, black and white. In some of the titles the
colour red is also used. These colours can link to the genre as they used often in most classic rock products including
albums, other magazines and merchandise. Most of the images within the magazine are black and white, highlighting
the ‘classic’ part of the genre.
(Sources: http://www.mojo4music.com/magazine/1993/
http://www.mojo4music.com/magazine/
http://magazines.bauermediaadvertising.com/magazines/detail/mojo )

About Mojo magazine
Target audience
The target audience of the magazine is mainly males between the ages 45- 54 with a strong appeal to 15-24 too
(Hartley’s 7 subjectivities) . This can be shown in the Mojo reader profile on the Bauer Media Group website. The appeal
to an older audience can link to the fact that the cover stars are classic rock artists who have been in the music industry
for a while.
The audience of Mojo magazine fall into the categories A, B and C1 clearly stated in the Mojo reader profile. This is als
because of the ‘creativity’ of the magazine and the audience coinciding. The price of the magazine can also reflect on this
because the price can range from £4- £5 depending on the particular issue (audience demographics).
The reason behind the audience reading the magazine is to be informed and educated on the artists and content within
the magazine. As well as they admire the artists so would like to learn more about them (Katz’ uses and gratifications
theory).
The disposable income of the audience is high this can be shown in the audience profile. This can shown in the price of
the magazine because the price is slightly higher than the average price of a monthly magazine.
(Sources: http://www.bauermedia.co.uk/about
https://www.bauermedia.com/en/company/history/
http://www.theonegroup.co.uk/bauer-media-/
http://www.bauermedia.co.uk/ )

About Mojo magazine
Production process of the magazine
The date of which the final product will be released to public is decided.
The team create a schedule that needs to strongly be followed to make sure that the release of
the magazine is successful.
The editorial decision is the point where the team decide what topics will be covered within the
new magazine. The budgeting decision is when the team decides how much money is available
to the magazine.
This is the most important process of producing a magazine. All the content that will be
included in the magazine is gathered.
Sub-editing-
This step focuses on quality control, making sure that all the facts, spelling and grammar etc. are
correct.
Page layout-
The layout staff decide the most suitable layout for the content.
Proof reading-
A team check all the text and make corrections if needed.
The final product is sent to the printing company to print.
Distribution-
The printing company package the magazines and send them to a warehouse to be distributed
to the stores.

Production process of Mojo magazine:
The date of which the final edit of Mojo magazine will be released to public is decided.
The team create a schedule that needs to strongly be followed to make sure that the release of Mojo is successful and
to the highest quality possible.
The editorial decision is the point where the team decide what topics will be covered within the new issue of Mojo
magazine. The budgeting decision is when the team decides how much money is available for each issue.
This is the most important process of producing the magazine. All the content that will be included in Mojo is gathered
and decided on.
Sub-editing-
This step focuses on quality control, making sure that all the facts, spelling and grammar etc. are correct. To ensure
that the quality of each edition of Mojo is as high as possible.
Page layout-
The layout staff decide the most suitable layout for the content. This is decided by looking at the cover star for the
front page and the subject for each article within the magazine.
Proof reading-
The team read through all t he content that is going to be included in the magazine to check that there are no mistakes
and make corrections if needed.
The final edit of the magazine is emailed to the printers to be printed.
Distribution-
The magazines are then packaged sent to a warehouse to be distributed to the stores.

LO1- Conclusion
In this learning outcome I researched a existing print- based media products and how it is created. The
existing product that I chose to research was Q magazine, this is because it is a mixed genre music magazine
with a main focus on indie.
When beginning my research into Q magazine I looked at the publishing institution, Bauer Media Group. I
contacted them to see if I could get any answers to my questions via email. As I received no reply I then
looked into the publishing group in more depth via the internet and many sources. By researching the
publishing institution it allowed me to see the level of popularity of the magazine. As well as it helped me to
be able to move onto the next stage of my research which was all about the magazine. This included
information such as the features that create the brand identity of the magazine, the frequency and
readership as well as brand extension. By researching this it allowed me to be able to understand the full
brand identity of the magazine.
Afterwards I researched the production process of a magazine to gain a better understanding of how to
create a magazine for the future when I started to create my own magazine. I also looked at the format of
the magazine and annotated the front cover, double page spread as well as the contents page.
By doing all this research I was able to gain a better understanding of the target audience of the magazine
through the content as well as the publishing institution, Bauer Media Group’s website. Once gaining an idea
of the target audience of the magazine I could then find out the relationship between the magazine and
consumer. This would help me in the future to decide where my magazine was going to be distributed from
and which shops would sell the magazine.
The final step to my research into the existing print- media product was to look at the way the magazine is
advertised to the public, plus the advertisements in the magazine itself. By doing this I was able to realise
how the magazine has become established and one of the main incomes for the magazine.

Improved Unit 13 LO1

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Improved Unit 13 LO1