Unit 30 LO1

OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 30:
UK Media Publishing
P1 and P2 Evidence
Name: Carmel Seager
Candidate Number: 4217
Center Name: St. Andrew’s Catholic School
Center Number: 64135
Set Brief - Print
Project/Brief –
Music Magazine & Promotion

Contents Page
Slide No. Content
4 Production process of a magazine
5 Bauer Media Group
6 Contacting Bauer Media
7 About the magazine
8 Relationship between magazine and consumer
9 Target audience
10 Similar products to Q magazine
11 Similar product connotations
12 Q magazine website
13 Bauer website
14 Social media
15 Advertising of the magazine 1
16 Advertising of the magazine 2
17 Advertising within the magazine rates
18 Advertisement inquires
19 Advertising inside magazine
20 Denotations and connotations of Q magazine front cover
21 Denotations and connotations of Q magazine content page
22 Denotations and connotations of Q magazine double page
23 Analysis of newspapers title
24 Breakdown of the consumption of news brands
25 National Readership Survey
Slide No. Content
26 Newspaper key terms: Free sheet
27 Free sheet: Metro
28 Newspaper key terms: Red top tabloid
29 Red top tabloid: The Sun
30 Newspaper key terms: Broadsheet
31 Broadsheet: Daily Mail
32 Front page
33 Double page spread 1
34 Double page spread 2
35 Contacting the newspaper (Metro)
36 Reply from the newspaper
37 Newspaper advertising rates
38 Advertisements inside the newspaper 1
41 Typical readership of The Sun newspaper
42 Colour scheme and connotations
43 Advertising of the newspaper
44 Readership
45 Newspaper website
46 The Sun on social media: Facebook
47 The Sun on social media: Twitter
48 The Sun on social media: YouTube
49 Complaints
50 Conclusion

Production process of a magazine:
Date of publication-
The date of which the final product will be released to public is
decided.
Managing the schedule-
The team create a schedule that needs to strongly be followed to
make sure that the release of the magazine is successful.
Editorial and budgeting decision-
The editorial decision is the point where the team decide what
topics will be covered within the new magazine. The budgeting
decision is when the team decides how much money is available to
the magazine.
Content Acquisition-
This is the most important process of producing a magazine. All the
content that will be included in the magazine is gathered.
Sub-editing-
This step focuses on quality control, making sure that all the facts,
spelling and grammar etc. are correct.
Page layout-
The layout staff decide the most suitable layout for the content.
Proof reading-
A team check all the text and make corrections if needed.
File emailed to the printer-
The final product is sent to the printing company to print.
Distribution-
The printing company package the magazines and send them to a
warehouse to be distributed to the stores.

Key Job Roles within institution:
Senior editor- Matt Mason
Art director- Daniel Knight
Associate editor (Prod.)- Simon McEwen
Associate editor (Features)- Ted Kessler
Associate editor (Revs)- Niall Doherty
Associate editor (Digital)- Paul Stokes
Now editor- Chris Catchpole
Associate copy editor- Matt Yates
Art editor- Salman Naqvi
Pictures- Dave Brolan
Picture researcher- Ian Whent
Editor at large- Mark Blake
Managing editor- Harriet Southgate
Editor – in chief /Associate publisher- Phil
Alexander
(Source: Q magazine)
About the publisher:
Bauer Media is a UK based media group with many platforms, divided into two main
sections- Radio and Magazine. The magazine started in 1933 when Angling Times was
launched, since then the business has grown rapidly to become one of the biggest multi-
platform media groups in the UK. Selling over 300 different magazines in 15 countries. Now
Bauer Media spans over 80 influential magazines. (Source: http://www.bauermedia.co.uk/about)
Bauer Media Group

Contacting Bauer Media
I contacted Bauer in hope to get a deeper insight in the way that they produce a monthly magazine.
This would help me to expand my knowledge and research. I have asked a few questions in hope to get
a reply back with the answers.
Unfortunately I never received a reply to see the production process of the specific magazine, but with
my knowledge of the simple standard production process of a magazine I will be able to apply this to
my research instead.

The date of first publication:
Q magazine was first published in October 1986 by EMAP
media group. Becoming different to its competitors by
adding more printing, photography and being one of the
only magazines to publish monthly.
Product associated with Q magazine:
Mojo and Empire are also magazines owned by the
Bauer Media Group which could be associated with Q
magazine. (Source: http://www.bauermedia.co.uk/brands/#)
Readership and Circulation:
Q magazine has a huge readership within the UK hitting
figures within the 300,000 point last year. The circulation
of the magazine is also very high with 48,000.
(Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q)
About the magazine
Brand Extensions:
Q magazine has expanded their brand by branching
out to new platforms of media to gain more
customers. Some of these brand extensions include:
The Q Awards, Qmusic.com and Q for iPad.
The Q Awards:
The Q awards first began in 1990. They are one of the
most famous UK music awards. Celebrating and
awarding achievements within the music business.
QMusic.com:
On the website there is information included such as
news within the music business, they also run their
own festival called Bigsound in Australia. On the
website people can find all the information on the
festival including the acts performing, the dates and
the location.
Q for iPad:
In 2012 Q launched an app version of the magazine.
This helped them to reach a wider audience and keep
up to date with the changing technology in the world.
On this app it also includes interactive features such as
videos and more photos.

Relationship between magazine & consumer
After looking at the stores that sell the magazine I have found that the relationship between the
consumer and magazine is strong because the magazine can be found in many shops. This helps
consumers to be able to buy the magazine easily without having to theoretically go out their way to buy
it.
The stores that I found to sell the magazine were WHSmith and Sainsbury’s this could help consumers as
when they are out shopping they would be able to find one of these stores easily. Another way that the
magazine helps they consumers out are by offering a subscription as this means the consumer can have
every edition of the magazine sent straight to their house.
Ways that show a weakness in the relationship between the magazine and consumers is the magazine
offers very ways to contact the magazine if there is a complaint to be filed there is no details for this
within the magazine. As well as when I tried to email the person in charge of advertising I never got a
reply which could show that is hard to contact the magazine easily.

The target audience: varies from young teens to young adults, with ages from approximately 15-
24 being the most popular age range to read the magazine. (Hartley’s 7 subjectivities)
This is because of the content within the magazine, as it doesn’t have a specific genre of music. As
well as, the people that feature in the magazine would appeal to this age.
The gender of the audience is mainly male, this could be explained by the advertisements and
layout of the magazine being aimed to males.
The audience of Q magazine would fall into the categories of A, B and C1 clearly stated by the
magazines research. This is also because of the content and the ‘creativity’ of the magazine and
audience coinciding. (Audience demographics)
The reason why this target audience would read this magazine is to be informed and educated on
the certain people within the magazine. As well as to build up more admiration for the subject
(Katz’ uses and gratifications theory).
I think the people that would read this magazine would be ‘Explorers’ as I think they would be very
outspoken and confident within themselves. (Maslow’s hierarchy of needs)
Target Audience
(Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q)
The spending power
of the audience is
not very high as
some of them may
still be in education.
This is shown
in the price of the
magazine as it is
reasonably low for a
monthly magazine.

Similar products to Q magazine
Kerrang! Magazine
Kerrang! Magazine is also published by Bauer
Media group, this is also a music magazine. But
this magazine focuses on the rock genre.
The magazine has featured ‘stars’ such as Green
Day, My Chemical Romance, Paramore and 30
seconds to mars.
Mojo Magazine
Mojo magazine is published by Bauer Media
Group, similar to the other products it is also a
music magazine. Very similarly to Kerrang! It is a
classic rock magazine.
The magazine has featured ‘stars’ such as Bob
Dylan, John Lennon and The Beatles.

Similar product connotations Masthead
The denotation of the
mastheads are MOJO and
KERRANG! These are placed at
the top of each magazine. This
is also very similar to the Q
magazine layout.
Strapline
The denotation of the strap line of MOJO magazine is ‘The
Music Magazine’. This could portray that this magazine is the
best music magazine and that all the other magazines are
invalid. This strapline is placed over the masthead which is the
same as the layout on Q magazine. KERRANG! Does not have a
strapline on the cover.
Main Headline
The denotations of the main headlines
are ‘Bowie’ and ‘Green Day’ these are
the names of the subjects within the
magazine. This is also the same as
what Q magazine does.
Coverlines
The cover lines of Mojo are
placesd above the image, this is
to make sure that the only text
that overlaps the image is the
masthead. Where as KERRANG!
Places their cover lines around
and overlapping the image.

Q magazine website
The Q magazine website allows the public to look at exclusive content that is not in the magazine. It
also allows them to look at the playlists and music of artists that have featured within the magazine
before. Additionally the public can see music charts and reviews on the website. Another feature
within the website is the interviews, on the website the magazine uploads the full length interview of
the subject within that specific edition of the magazine. These features will attract strong music
lovers to the audience of the magazine as they can get a deep insight to the music industry and win
competitions with prizes that are relevant to the music industry.

Bauer website
Bauer’s website allows the public to look at the different magazines that they own, to find out the
contact details of people that work within the magazine. It also allows the public to see the jobs that
they have going within Bauer Media, this can help to gain more viewers as it will attract people who
would like to work in the media industry, meaning that they would be interested in the magazines.
Another feature on the website is the advertising page, this allows the public to see the rates as well
the sizes of which they could advertise in the magazine. This would appeal to the audience because it
could help them to play a part within their favourite magazine as well as helping their own business.

Social Media
Q magazine has many social media sites, for
example Twitter, Instagram, Facebook and
YouTube.
YouTube: ‘Exclusive’ videos from backstage of
concerts, festivals and award ceremonies. Also
uploads videos from their interviews with stars.
(Source: https://www.youtube.com/user/Q4music)
Twitter: Gives their followers updates on the
entertainment business. As well as, promotes the
information that is included in the new editions of
their magazines. Additionally promotes competitions
running through the magazine.
(Source: (https://twitter.com/qmagazine)
Facebook: Shares links to music artists videos, as well
as links to the pages within the websites of Q.
(Source: https://www.facebook.com/QMagazine)
Instagram: Allows the public to see backstage photos
of concerts, award ceremonies and interviews. As well
as, uploads pictures featured in new editions.
(Source: http://instagram.com/qmagazineuk#)

Advertising of magazine
This advert was played all over the UK on the TV.
This helped them to attract more customers for
their new edition. By including the people who are
featuring in the edition of the magazine this could
gain the attention of some specific readers.
The music playing in the background of the advert
is rock music this links to the people featuring in
the magazine as well as the audience who may
enjoy reading the edition.
The language/ voice used in the advert are very
persuading and enthusiastic, this could portray that
the magazine is going to be very entertaining to the
reader.
During the advert, follow on text is displayed as the
people talk. This follow on text is in different fonts
depending on the subject of the matter at the time.
The fonts relate to the subject of matter clearly and
could attract the audiences attention clearly.

Advertising of magazine
Another way that the magazine is
advertised is in the back of MOJO magazine.
This shows the convergence of
advertisements between the brands as Q
magazine advertises MOJO in the back. This
is because they are both produced by Bauer
Media.
This could also show that the target
audience between both magazines is similar
because if they enjoyed reading MOJO they
could enjoy reading Q.
The TV advert and the advert in the back of
MOJO are the only ways that the magazine
has been advertised, this could show that
they rely on the appearance of the
magazine to gain the customers. They could
also rely on star appeal to make the
magazine seem interesting to the audience.

Advertising within the magazine rates
On the Q section of the Bauer Media website it
shows the audience the advertising schedule of
the magazine. This allows the public to know
the sizes that the magazine offers and the
dates that the public can buy/ submit their
adverts for the magazine.
The magazine offers the public to be able to
advertise on their Q iPad app, the Q radio,
within the magazine and on their website/
social media networks.
By obtaining the media pack from the website
for the advertising rates I can see how the
prices compares to the sizes of each advert.
Source:
(http://magazines.bauermediaadvertising.com/magazines/d
etail/Q)

Advertisement Inquires
To gain some more information about the advertising within the magazine, I have contacted
the member of staff within the magazine who is responsible for the advertising. This should
help me to expand my knowledge about the advertising as well as get precise in depth facts
and figures.

Advertising inside magazine Issue Date: October 2014
This advertisement within the magazine can connote the specific audience that reads the
magazine, as it is aimed to men.
The fact that there is limited amount of text within this double page advertisement hints that
the audience would know what this advert is about without little explanation.
The lack of explanation to such details as
where to buy the new fragrance can also
show that this advert will appeal to the
target audience. This is because they
would know where to buy the product
without needing to be told.
This advertisement is sleek and simple to
gain the attention of the audience and
appeal.
The title of the magazine denotes
‘Chanel’. This connotes the lifestyle of
the audience as this would attract their
attention. Then they may think about
going out to buy the product advertised.
The look of the subject in the main
image could refer to the product as ‘sexy’
which may strongly appeal to the target
audience of the magazine. This is
because of the subjects posture and
serious/ blank facial expression.
The colours of this advertisement with the magazine creates mystery and adds to the
atmosphere of ‘sexy’ that is portrayed from the subject of the picture.
This advertisement was the first page
that the audience see when they open
the magazine. This helps the company to
make sure that the audience sees the
advert and is instantly attracted to it.

Denotations and connotations of Q magazine
Masthead
The denotation of the masthead is ‘Q’. The way the font is large
and bold connotes that the magazine is a powerful one.
Main headline
The denotation of the headline
is ‘OASIS NOEL: “THERE WAS A
LOT OF TRAUMA…”
This could connote that the
main story is going to be
dramatic and the audience will
want to read it.
Cover lines
There are many cover lines
on this magazine, this could
connote that this magazine
has many important stories
within it that the public
would be interested in
reading.
Main image
The denotation of the shot type for
the main image is a close up. The
technical code of the close up could
connote that the audience is going
to get a close up of the story.
Convergence- website
The denotation of the convergence
is the website link. This connotes to
the audience that they could find
out more about the magazine by
going on the website.
Strapline
The denotation of the strap
line is ‘The world’s greatest
music magazine’. The verbal
code ‘The world’s greatest
music magazine’ connotes that
the public should not buy any
other magazine.
Front Cover

Contents page
On the contents page of the magazine it shows the
main stories that are included in the magazine. On
each one there is a little explanation of what each
story includes to sell the story and make the audience
want to find the page to read it.
On the next page there is a ‘editors letter’ the editor
explains the process that they went through to create
the specific edition of the magazine. At the end
including ‘enjoy the issue’. This could create a friendly
atmosphere to the reader.

Double page spread
Drop Capital:
The denotation of
the drop capital at
the beginning of
the article helps
break up the text.
As well as connotes
to the audience
where to start
reading.
Main Image:
The main image denotes a picture of
the band Oasis. This connotes to the
audience that the article is about
Oasis in the past.
Stand first:
The denotation of the stand first in this example is a short
amount of information on the band. This connotes to the
audience quick information about them.
Quote from interview:
The denotation of the quote
from the interview is a quote
from Noel Gallagher. This
connotes to the audience what
the interview is about and gains
the interest of the audience.
Page number:
The page number
on the bottom of
the page helps the
reader to go
straight to the
interview from the
contents page if
they wanted.

Breakdown of the consumption
of news brands
(Source: http://www.nrs.co.uk/latest-results/facts-and-
figures/newspapers-factsandfigures/)
In this break down of the consumption of news brands it shows that most of the adult
population within the UK consume the news. This is a huge audience, so there is many ways
that they can consume this. For example over the internet or through the many brands of
printed newspapers that are now available in the UK. There are many types of printed
newspaper to fit different peoples needs including free sheets, broad sheet and tabloids.

National Readership Survey
By looking at the figures from the NRS website I have found out that the most popular type
of newspaper read on a daily basis is a tabloid, the certain tabloid that is the most frequent
read is weekly The Sun. Additionally on a weekly basis the most read newspaper is the
weekly The Sun newspaper as well as the Sunday edition of the newspaper.
Finally on a monthly basis the most read newspaper is also The Sun, the weekly and Sunday
edition.
This connotes that the most popular type of newspaper in the UK is a tabloid, mainly The
Sun.

Newspaper key terms
Free Sheet:
A free sheet is a free newspaper that is given out to the public
and paid by the advertisers.
Examples of free sheets in the UK are London Evening Standard and Metro.
Masthead:
The denotation of the masthead ‘Metro’
connotes to the audience the area that
the newspaper is available.
Display advert:
The denotation of the display
advert on this copy of the
Metro is an O2 advert. This
could connote the type of
audience that would read this
paper. The audience would be
business men and women so
they would be interested in
reading about these deals.
Lead story:
‘Fred the pleb!’ is the denotation of the lead story
headline. This connotes to the audience what the
story is about. It also captures the audiences
attention to want to read on more.
Main Image:
The main image on the newspaper front cover
unusually does not link to the main story. But it does
attract star appeal to the newspaper.
Secondary Lead:
‘It’s Geordie war online’ denotes the secondary lead.
The font is bold and red, which makes it stands out
from the rest of the newspaper. This immediately is
the second thing that the public would look at and be
interested in.
History: The first free sheet was launched in 1885 in Germany. The paper was founded in
1882 by Charles Coleman, as a twice a week paper for advertising. Then in 1885 it became a
daily newspaper. Then from this countries from all around the world began launching their
own free sheets. (Source: http://www.newsmediauk.org/Home)

Free Sheet – Metro:
Target Audience:
The target audience for the newspaper is mainly business people. This is because they would be able
to pick up the newspaper whilst travelling in and out of London. The newspaper can normally be
found being handed out and in crates in front of and in train/ tube stations. The target audience are
mainly men but there is a huge amount of women that read the paper too.
(Source: http://www.nrs.co.uk/downloads/padd-files/pdf/padd-jul13_jun14-newspaper.pdf)
The newspaper has approximately 3.2 million readers each day, this shows that the newspaper
appeals to a wide range of people.
(Source: http://metro.co.uk/2013/10/15/metros-audience-4164994/)
Purpose of newspaper:
The purpose of free sheet newspapers is to give people travelling a ‘quick fix’ of the news
that day. They can appeal to their target audience by making the newspaper free as it is
paid for by advertisers. They compact the news so it is easy for the reader to read and
understand.
News values (Galtung & Ruge):
Looking at the front pages of the
newspaper throughout the history the
news values are quite low. This is because
the headline / main stories focus on the
personal lives of celebrities. The
newspaper also focuses on release figures
of products such as consoles. By looking at
the readership figures these type of stories
seem to appeal to the audience.

Newspaper key terms
Red top tabloid:
A newspaper characterised by sensationalism.
Examples of free sheets in the UK are The Sun and Daily Mirror.
Lead story:
‘Dirty Harry!’ is the denotation of the lead story.
The use of the picture next to the headline of the
subject and the use of his first name strongly
portrays the audience would know who the story
is about.
Masthead:
The denotation of the masthead ‘The
Sun’ connotes to the audience that
people could not live without it. As well
as the use of red as the background
could highlight the passion the
newspaper has for the news.
Display advert:
The denotation of the display advert
on this copy of The Sun is the
holidays. This could connote the type
of audience that would read the
newspaper. The use of ‘HOLS FROM
£9.50’ could highlight the audience as
your typical ‘white van man’ as the
audience, whose looking for a cheap
holiday for their family.
Secondary Lead:
‘Racey to be the next Lacey’ could attract the
stereotypical audience of the ‘white van man’ as
along with the image of this story they may be
interested in reading the story,
Main Image:
The main image on the newspaper front cover is
unusually small and placed on split between the
headline. This helps the audience to work out the
subjects of the story.
History: In 1918 when the first ‘Tabloid’ newspaper was produced it gained its name for being
a small paper with information easy to digest. Very similar to the original ‘Tabloid’ by a
pharmaceutical company. (Source: http://www.newsmediauk.org/Home )

Tabloid – The Sun:
Target Audience:
The target audience for this type of newspaper is normally manual workers who are middle
aged men. This is because of the content that appears in the newspaper. This highlighted in
the figures of readership, as more men read the newspaper than women do. (Source:
http://www.nrs.co.uk/downloads/padd-files/pdf/padd-jul13_jun14-newspaper.pdf)
The purpose of free sheet newspapers is to give people travelling a ‘quick fix’ of the news that
day. They can appeal to their target audience by making the newspaper free as it is paid for by
advertisers. They compact the news so it is easy for the reader to read and understand.
The news values of this newspaper are
quite low because it mainly focuses on the
lives of celebrities (personalities). Including
celebrities cheating, committing crimes or
getting married. As well as if there is a story
of big magnitude then the paper normally
dedicates the whole paper to the story.
Going into depth with the details and
features of the story. An example of this
was the marriage of Prince William and
Kate Middleton.
Purpose/ Brand ideology of The Sun:
The purpose of the Sun newspaper is to be a cheap
newspaper that appeals to the working class people.
They do this by adding news that would appeal to these
type of people and adding a big sports section. Finally
as the newspaper is conservative/ labour they add their
own opinions to the news covered within the
newspaper.

Newspaper key terms
Broad sheet:
A large newspaper regarded as serious format and tends to
contain less sensationalism.
Examples of free sheets in the UK are The Times and Daily Mail.
Masthead:
‘The Times’ connotes the masthead of
this newspaper. This could portray that
the newspaper is always up to date with
the time and news.
Main image:
The connotation of the main image, is a
picture of the rapper Tinie Tempah, this
relates to the secondary lead.
The close up shot of the artist could
highlight he is ‘superior’ and ‘powerful’.
Lead story:
The connotation of the lead story is ‘By –
election victory for Labour in coalition’s
first test’. Compared to the headlines of
the tabloid and free sheet, this is very
serious and to the point. This highlights
the serious format of the broad sheet.
The Copy:
On this front cover the copy is of the
secondary lead story. This is because the
headline of the leading story is very long
which allows the audience to be able to
work out what the story is going to be
about.
‘Written in the stars, Tinie Tempah with
four nominations, leads way to the
Brits.’ This quickly connotes to the
audience that the artist could have the
most nominations for the Brits.
History: The broadsheet newspapers were created by the British in 1712. This was because
they introduced a tax to newspapers depending on how many pages were on each
newspaper. (Source: http://www.newsmediauk.org/Home)

Broad sheet – Daily Mail:
Target Audience:
The target audience for the newspaper is mainly middle- class people. This is because it
carries the main headlines in a serious format. The paper is mainly written in a female point
of view but the main audience is men at approximately 1206 men reading the paper weekly.
(Source: http://www.nrs.co.uk/downloads/padd-files/pdf/padd-jul13_jun14-newspaper.pdf)
The purpose of a broadsheet is to give the public the important news that they would like to
know, quickly and in one place. The purpose for the size of the paper was originally because
they tried to cut down the amount of pages they used to avoid the tax being so high.
The news values of Daily Mail are very
high. This is because they make sure to
focus on the stories that could be
considered to be important.
Purpose/ Brand ideology:
The purpose of the Daily Mail is to give the
readers the important news of the world in one
place. As well as to only give the public
important and not any ‘worthless’ news. As a
conservative paper the audience can see the
political opinions within the political news often.

Lead story:
The verbal code ‘It’s a girl!’
connotes to the audience
within three words what the
story is going to be about. It
also makes the reader want to
read on to know why/ how
the newspaper knows this.
Slogan: The denotation of the slogan
is ‘Real news Real entertainment’. This
could portray to the audience that
they can trust the information within
this newspaper. As well as, that they
will enjoy reading it as it contains
‘entertainment’.
Main Image:
The main image denotes a
picture of Kate Middleton.
This visual code can bring star
appeal to the newspaper. The
image hints who the target
audience of the newspaper is
as they would like to read
more about Kate Middleton
and the royal family.
The copy:
The verbal code ‘Oops.. Kate
drops huge hint she’s having a
daughter’ connotes even
further to the audience what
the story is going to be about.
This could make the reader
want to read on even further.
Secondary Lead:
The denotation of the
secondary lead is the verbal
code ‘Is Bieber the most spoilt
brat in showbiz?’ This is
shows the specific target
audience for the newspaper.
Price:
The price of the magazine is
clear on the magazine in the
centre. The denotation of the
price is ‘50p’ this could
connote the type of the
audience that would be
willing to pay this amount. As
it costs more than its
competition ‘The Sun’.
Masthead:
The denotation of the mast head is ‘ Daily
Mirror’. This verbal code could connote to
the audience that the newspaper reflects to
them what is going on in the world around
them.
The colour of bright red could highlight the
passion of the news to the newspaper.
Front page
Source: (Daily Mirror Wednesday 8th March 2013)

Double page spread 1 Headline:
The headline of this article is ‘IRN
BROON’ this is a pun that refers to
the Scottish drink. This highlights
the non-serious format of The Sun
newspaper.
Stand first:
The stand first of the double page spread
denotes two bullet points. One is ‘Barnstorming
Gord tells rally: Holds heads high’ and ‘Obama
makes 11th hour Twitter plea to voters. This sums
up the article well and could work well with the
audience as most of the audience would use
social networks like Twitter.
Main Image:
The main image for this double page spread is a
image of Gordon Brown giving a speech to a
crowd. This could bring up some emotions of the
reader as they may like or dislike the prime
minister.
The copy:
‘Exclusive poll scots to back union…just’ is
the denotation of the copy. This connotes
the relaxed attitude of the newspaper as
the ‘…just’ section highlights the informal
language used in the paper.
Source: (The Sun Newspaper Thursday 8th September 2014)

Double page spread 2
Main Image:
The main image for this article is an image of the
builders building a tower at the Wembley Stadium
when it was first built. This could gain the
attention of the reader in link to the headline.
Headline:
‘They think it’s all over, but it’s just the
beginning’ is the connotation of the
headline. This would make the audience to
read on as the headline keeps them
wondering.
The copy:
This article doesn’t have a copy, this could denote that the
explanation of the headline and article cannot be explained
without reading the whole story. This also would make most of
the readers read the story as they would want to know what
the headline meant in relation to the images within the article.
Source: (The Sun Newspaper Thursday 8th September 2014)

Contacting the newspaper
I have contacted Metro newspaper to try and gain some more information about
advertising in the newspaper including prices. As well as, the type of advertisers they
think is suitable for the paper. This will help me to understand the type of people that
focus on when choosing adverts.

Reply from the newspaper
The advertiser of the Metro newspaper
contacted me back sending me a few links
that he decided would be helpful for me to
expand and deepen my research.

Newspaper Advertisement Rates
By looking at the various links that the
advertiser of the newspaper sent me I
have been able to find out more research
about the advertising within the
newspaper.

Advertisements inside the newspaper
This advertisement within the newspaper is
a quarter of the page size, this would gain
the readers attention because it is big and
bold compared to the content around it.
The lack of text and explanation of the
magician and what the channel number is
shows that the reader would probably
already watch the programme. So this could
simply be a reminder to the audience that
the final is on.
The use of the subject falling in the image could
highlight the danger within the programme as
well as the advert.
The contrast of the gold logo and the black background
would attract the attention to the text straight away.
Here is the same
advert but in a
different location of
the newspaper this
could highlight the
point of the
interview is to stay in
peoples minds.

I found this advert in the Metro newspaper. The bold ‘Busy Day?’ could attract the readers attention
because it is more than likely that they would have had a busy day as they would be travelling in or out
of London as they picked up this newspaper.
The colours of the advert would stand out compared to black and white text that is surrounding the
image.
The ‘New’ sticker on the advert makes the audience want to
try the product and be one of the first people to be able to
say they have had this product.
‘A recharge and 1 of you 5 a day’ could attract audiences
because they may be worrying about their health as they
travel a lot and after a long day of work could be looking for a
recharge. This would appeal to a wide range of people who
would read the newspaper.
By making the bottle pop out of the fruit it creates the
illusion of the product popping out. Which could make the
customers/ readers want to grab the drink.

This advert in the Metro would catch the audiences attention because the newspaper is free and 2p is
also cheap too. Connecting a 2p coin to a car advert could connote to the audience that they are going
to get a good deal from this advert.
The advertisement is very simple with only a few features. Including a coin and car as well as the
Nissan logo, this would gain the attention of people who enjoy cars and are looking for a good deal.
‘The electric side of driving’ connotes that the specific audience of the newspaper could enjoy being up
to date with technology. This would appeal to
them as they would want to change to an
electric car. This would also appeal to an
audience who would like to save the
environment.
The persuasive small text connotes that the
company is trying to gain as many customers
as they possibly can. With language like ‘you
can benefit’ and ‘sets you back pence, not
pounds’. This is persuading the audience that
this would be the best decision they have
ever made.

Typical reader of The Sun newspaper
The typical reader of the newspaper has a low spending power, this can be shown in the price of the
newspaper as it costs 25p during the week and 45p on a Saturday.
The stereotypical reader of The Sun newspaper is working class, this is because they can afford to buy
the newspaper daily as well as the content within the newspaper appeals to them. The appealing
content within the newspaper is the celebrity gossip and the sports content. The content within the
newspaper is negative and normally about conflicts.
The content of the newspaper is aimed to a male readership, this can be seen in the topless woman on
Page 3 on a day to day basis. A large sport section at the back of the newspaper also appeals
stereotypically to the male readership of the newspaper.
Looking at the advertisers that often appear in The Sun newspaper is Morrisons, Asda, Tesco and
Sainsbury’s. These are all affordable supermarkets that working class people often shop in. The adverts
are normally advertising about new deals within the supermarket, highlighting the readers are always
looking for good deals.
The age range of the stereotypical audience is 15-44 years old. This can be shown in the celebrity
orientated content because a younger audience idolises and follows celebrities more often than a older
audience.
The language used in the newspaper also appeals to a working/ middle class audience of a younger age
because it is less formal than other newspapers such as The Times. This helps the reader of the
newspaper find it easy to read but also be able to relate to some of the content within the newspaper.
The occupation of the typical reader of The Sun newspaper is ‘white van man’ this can show an insight
of the stereotypical lifestyle that they may lead.

Colour scheme and connotations of the newspaper
Colour scheme:
The colour scheme of the newspaper is
mainly black, white and red. This can be
seen throughout many of the
connotations of the newspaper
including the mast head, text and
headlines. The colour red connoted the
passion in the newspaper as well as
power. This can connote that The Sun
newspaper is one of the most powerful,
best selling newspapers in the industry.
Black helps to make sure that the text is
clear to read to most reader whilst also
connoting professionalism to the
reader. White is the contrast of black
which also makes the text easier to
read whilst also showing purity and
cleanliness, which could overall mean
the content within the newspaper is
pure and true.
Masthead:
The denotation of the masthead
‘The Sun’ connotes to the audience
that people could not live without
it. As well as the use of red as the
background could highlight the
passion the newspaper has for the
news.
Display advert:
On nearly every copy of The Sun
there is a display advert on the front
of the newspaper. This can highlight
that the audience is always looking
for a good deal, or in this case looking
for ways to get more money easily.
Secondary Lead:
This display advert can connote the
type of audience that reads the
newspaper, as it is directed more to
a male audience. This is also
extremely celebrity based
connoting that celebrities play a big
part in the audiences life.
Main Image:
The main image on this particular
example of the newspaper is the
image for the secondary lead story.
This strongly connotes that
celebrities play a huge part in the
lives of the reader. The denotation
of the image for the main story
being smaller connotes that
important news to the reader is
not as important, or that they
would not be able to grasp the
story by a bigger image of the girl.

Advertising of the newspaper
This advertisement that was shown on the TV
during the World Cup season in 2014 strongly
connotes the type of the audience that the
newspaper appeals to. This is because football will
stereotypically appeal to males who enjoy
football.
By showing the football skills of the people
standing in a line and passing the ball along the
line, can also appeal to the male audience as well.
But by including female footballers it can appeal
to women too as it brings the women in to get
involved.
At the end of the advert it offers two ways for the
public to get involved. This helps the newspaper
to build up the relationship between the
newspaper and the consumer. By including the
hashtag ‘#DoUsProud’ it allows the audience to
add their own opinions and get involved. And by
including a download for the audience they can be
reminded of the advert when they listen to the
song.

Readership
By looking at various websites I have found out the readership of The Sun newspaper.
I found out that the readers of the newspaper are mainly over the age of 35. This connotes that the
newspaper would have mature content that would appeal to the older audience.
(Source: http://media.info/newspapers/titles/the-sun/readership-figures)
I also found out that the newspaper readership is mainly men, by looking through the content of the
newspaper it is clear to see that the newspaper targets the stereotypical male with page 3 and a big
sports section in the back.
(Source: http://media.info/newspapers/titles/the-sun/readership-figures)

Newspaper Website
The news on the website is mainly “soft news”.
This could because the audience who visit the
website are more interested in soft news rather
than serious, hard news. The benefit of this is also
they can focus on putting some more serious hard
news within the newspaper and leaving the soft
news which has a more restricted audience to the
website.
The newspaper also offers an app that helps
people who are travelling to read the newspaper.
This could help the newspaper to appeal to a
younger audience as it is more likely that younger
people will use a iPad or iPhone more than the
older audience.
As well as on the website the newspaper offers
readers to sell your story this could create the
connection between reader and the newspaper.
This is could be a benefit to the paper because
they would receive stories that people are
interested in as well as they could gain more
customers because of the ‘connection’.

The Sun newspaper on social media
Facebook
The Sun newspaper can be found on Facebook. On Facebook the newspaper share many links,
these are to articles that are extremely soft news that would have a small target audience. For
example by looking at the headlines I found many articles about bad points in celebrities lives.
This would mainly appeal to a younger audience which could relate to why it is on a social
networking site.

Twitter
The newspaper has many different Twitter users which connect to the different types of
sections within the newspaper. For example there is a main account for the whole newspaper,
one for the sport section and one for the politics section of the newspaper. This could appeal
to the audience because they can follow the specific account that would appeal to them,
which helps them to make sure that they always see the content they would enjoy the most.

YouTube
On The Sun YouTube account there is videos that are advertising The Sun Bingo as well as
videos that relate to the articles within the newspaper. Finally on the YouTube account there
are videos of celebrities giving interviews, backstage footage as well as celebrities doing
challenges. This creates star appeal for the newspaper which could attract a bigger audience.

Complaints
This is where the readers need
to go if they have a complaint
about any of the content within
the newspaper.
The Press Complaints
Commission file many
complaints about different
content within the media.
On the website it now states
that The Press Complaints
Commission closed but they
give other details for the public
to file complaints.

Making a complaint to The Sun
To make a complaint to The Sun, the
member of the public needs to go on
the website and click on the ‘Contact
Us’ then they scroll till they find the
‘Editorial complaints’ section, this has
the details to make a complaint.
On this page there is a form to fill in
that has sections to fill in the contact
information of the complainer. The a
part where they need to fill in their
complaint, including the article that
they are complaining about and the
reason that they are complaining.
They also have an option where the
person complaining can upload a
supporting file.

Conclusion
In conclusion by looking at the different types of newspaper it has helped me to analyse and
recognise the particular denotations of a newspaper. This helps me to be able to analyse the
impact that they would have on the audience and the type of reader that reads that newspaper.
By looking at the denotations and connotations of a magazine, it has helped me to be able to
analyse what makes a magazine look appealing to the audience. Whilst also being able to look at
the different types of language that is used for different types of audience. As well as, by looking
at the music magazine it has helped me to be able to gain ideas for my magazine and what
would make it appealing for a audience as well as what colours are appropriate for a media
product to make it as effective as possible.
Additionally by looking at different advertisements within media products I have been able to
understand that the advertisements are affected by the type of audience that reads the media
product. This helps the publisher to appeal to the audience as strongly as possible and make
sure that they keep loyal readers.
The advertising of a media product is also very important as it means that the audience will
want to read the product as they are always aware of the content and deals that they could get
from reading the certain product. Plus by advertising a product successfully it means that the
product can broaden their readership and appeal to more readers by making their product
available on different platforms.

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