Unit 30 lo1 simpson
- 1. OCR – Level 3 Cambridge Introductory Diploma in Media Unit 30: UK Media Publishing P1 and P2 Evidence Name: Zack Simpson Candidate Number: 3131 Center Name: St. Andrew’s Catholic School Center Number: 64135 Set Brief - Print Project/Brief – Music Magazine & Promotion
- 3. Publisher of Q magazine The publisher of Q magazine is Bauer media group, the company is situated in Hamburg and was established in 1875. Bauer media group operates in 19 countries which includes the UK, Germany, Poland, Australia, New Zealand and the USA. Bauer media group has reached over 25 million consumers which includes KISS, Heat, TV choice etc. The first magazines that the company published were in 1953 and was the angling times and in 1956 they published they produced the motor cycling news. In terms of radio they started in 1990 with KISS FM and now operate 81 stations which are both digital, national and local. They have the biggest digital radio audience and are therefore extremely well known and are extremely successful as a company. It has also expanded its radio operating into Europe and is now reaching more than 10 million listeners weekly. Finally in terms of TV the company started with the TV channel ‘The Box’ which has grown into box plus network. They also have a seven-joint venture TV business with channel 4 which reaches 16 million viewers a month. 3
- 4. Media product and sub genre Social Media Statistics from September 2016 YouTube Subscribers https://www.youtube.com/user/Q 4music 4,242 Instagram Followers https://www.instagram.com/qma gazineuk 12,600 Twitter Followers https://twitter.com/QMagazine 131,000 Facebook likes https://www.facebook.com/QMag azine 126,402 Q magazine uses cross media convergence through social media. Social media allows the magazine to be able to connect with its reader from all over the world and also allows them to put their opinions about each issue on the social media platform so therefore other readers can see what other people thought about the magazine. It also allows Q magazine to see the positives and negatives of each magazine so that they know what they need to improve on. 4
- 5. Content - Overview 5 In a typical Q magazine issue it contains interviews with artists of the genre of the magazine such as Drake and Future. These interviews allow the reader to learn more about the artist and find out about upcoming music. In a Q magazine the reader would expect to see interviews from famous artists talking about possible news they have been featured in. They would also expect to see reviews about the latest music in the charts and see playlists stating what the latest music is and where they can download this music from. The star appeal on the magazine is large with artists such as Noel Gallagher appearing on the front cover and artists such as Ed Sheeran and Cheryl Cole appearing on the DPS.
- 6. Content Main Image: The main image of a famous rock star relates to the audience so therefore may encourage the reader to want the read the article in the magazine about him. Headings: The headings on the contents page highlight the main story of each page. The article ‘Nicki Minaj’ will stand out for the reader as she doesn’t relate to the genre so therefore the reader may want to read the article to see why she is featuring in the magazine.Sub lines: The sub lines on the contents page show a small amount of information for each page so therefore the reader can decide whether they would like to read that page. 6
- 7. Double page spread analysis The main image is of a rapper called Jay-Z this will catch the audiences attention as he doesn’t fit the genre of the magazine so therefore the audience may want to know why he’s in the magazine so therefore want to read the article. The main heading of the page signifies Jay-Z as exciting and therefore the reader will want to know why so therefore may encourage them to want to read the page. The cover lines used in the magazine are extremely effective because the quote used is very uplifting and motivating for the reader. 7
- 8. Form & Style The form and style used in the magazine is extremely consistent and follows all of the readers needs. The form and style in the magazine puts the reader first and makes sure that the reader is the main focus of the magazine and therefore when making decisions about the magazine they think about the reader before anything else. The form and style of the magazine also connotes from the first album cover is having the picture of Coldplay makes the magazine appeal to readers of all ages and therefore by the reader seeing the picture of Coldplay on the front cover may attract them to want to buy the magazine. The connotations of the second front cover of Cheryl Cole appeals to the male gaze and therefore stereotypically she will attract males to want to buy the magazine and draw them in. Also the connotations of the magazine being described as the “UK’s Biggest music magazine” could attract the reader because they know by the magazine saying this the content must be extremely good. 8
- 9. Technological Convergence Definition: The coming together of technology such as social media and print media to produce and distribute a product such as a music magazine. Q magazine has a subscription service which is done through www.greatmagazines.co.uk and costs £43 a year through direct debit or £49 when bought through other method of payment. They also other the digital version of the magazine which is the same price but the first 3 issues only cost £3. Q magazine uses social media to connect to its audience through Facebook and Twitter where they are extremely popular which is evident through the amount of likes and followers they have. There social media profiles allow them to reach to people in different countries and helps them to become more well known. Social media is extremely important also because it builds a brand image and therefore keeps them up to date with competitors who use social media to promote their magazines. Bauer also uses social media in order to interact with their readers by using Facebook, Twitter and Instagram. 9
- 10. Target audience Q magazine aims their magazine at categories B and C1. Firstly its evident that they aim their magazine at B because of the language and vocabulary used in the magazine so therefore less educated people will be less likely to understand it meaning that they are less likely to want to buy the magazine. Secondly I think that the magazine is aimed at C1 because the people in this category are still educated so therefore will understand exactly what the magazine is about and have well paid jobs so they can also relate to parts of the magazine. Katz’ Uses & Gratifications theory: Inform and educate- According to Katz, Q magazine will inform and educate the audience about rock music and will tell the audience information about different rock artists, interviews associated with rock music and reviews about rock music. Q magazine will inform and educate the audience about rock music highlighting information about interviews with rock artists, music reviews and contains information about interviews which have taken place between Vibe magazine and different rock artists. It also Informs and educates the audience by providing them with up to date news about rock music and the artists featured in the magazine lives. Diversion- According to Katz, Q magazine will divert the reader into the world of rock and therefore engage them throughout reading the magazine and will divert the reader into a world of rock and the reader won’t lose interest throughout reading the magazine. Q contains interviews, reviews, pictures, editorials that can help the reader escape from reality. Personal Identification- According to Katz, Q magazine will create a strong bond with the writer and this will keep them entertained. Q magazine will allow the reader to see the point of view of the Rock artists so therefore they are able to relate to them. They can also identify with the artist through what they speak about in the interview if its personal information. Personal Relationship- According to Katz, Q magazine will interact with the reader and make them feel a part of the magazine. Q magazine will interact with the reader and make them feel a part of the magazine. They can build a relationship with the artist inside of the magazine and they can also build a relationship with the editor when they build the editorial. 10
- 11. Production Process 1. Date of publication- firstly they set a date in which the magazine is set to be released to the general public. 2. Managing the schedule- Secondly they manage their schedule in order to establish when they are going to start producing the magazine to make sure that they meet the deadline. 3. Editorial and budgetary decision- During the production process they begin to decide what will be in the next magazine and deciding the pictures and the news that will feature in it. 4. Content acquisition- This is the stage in which they decide what content will be in the magazine which is extremely important as it will make up a majority of the magazine 5. Sub-editing- This is the quality control stage where something else checks the magazine to make sure that is of a high standard and there are no errors in it. 6. Proofreading- This is where someone checks all of the spelling and grammar in the magazine to make sure there is no mistakes. 7. File emailed to printer- This is where the file for the magazine is sent to the printer before it is sent to the printing company. 8. Prepress- Where you make sure that all the fonts and images are sent with the file and then the copies of the magazine are printed. 9. Distribution- This is the final stage where the magazine are sent to the warehouse and then sent out to shops and members of the general public. http://hosbeg.com/the-magazine-production-process/ 11
- 12. Operating model Bauer is a family run business and has been run by the Bauer family for 5 generations http://www.bauermedia.co.uk/about 12
- 13. Distribution Q magazine Distribution is the process by which something is shared to the consumer. People can subscribe to Q magazine online and purchase either a paper copy or a copy in a digital format. When you order the magazine online you will have to fill out your personal information such as your address . The reason why they ask you to fill in information is to be able to deliver the magazine to your address. Although you are able to order the magazine in 50 different countries there is no option to have the magazine printed and delivered to you in a different language which is suited to your country. The magazine doesn’t promote itself using above the line promotion and instead they self promote themselves by placing their magazines on the shop shelves in well known shops such as WH Smith. 13
- 14. Associated Products Magazine Radio Digital product Bauer makes a number of different magazines in order to expand its brand. The publisher mainly focuses on magazines and therefore its their main priority with publishing a total of 50 magazines from different categories including gardening, cars, music and fishing etc. These magazines Bauer produces a number of different radio stations including KISS, Absolute radio and Magic. They have a total of 81 stations altogether which are local, digital and national stations. It has now expanded its radio operation into Europe and in May 2016 is has acquired Orion media group. Bauer has a lot of different digital products. In 1996 it acquired the TV channel ‘The Box’ which has now grown into the ‘Box plus network’ and now has Channel 4 which reaches 16 million viewers a month and offers more music than anyone else. 14
- 15. Magazine advertising In this picture Vogue magazine is advertised on a billboard. Music magazine don’t normally advertise in this way as they normally advertise on shelves in newsagents or supermarkets as its more cost effective. 15
- 17. Newspaper comparisons Tabloids: Tabloid newspapers are a specific type of newspaper. They are fairly large with depth of around 14 inches and a width of around 10 inches. Its about half the size of a large broadsheet. Tabloids usually contain lots of pictures, imagery and stories which are very simple. They can be cheaper to produce and don’t need as much paper compared to other types of newspapers. Tabloids are also known to feature less serious issues such as celebrity gossip. Broadsheet: Broadsheet are the most common newspaper type and its known to be around 15 inches wide to 20 or more but can vary across different countries. For broadsheets there is usually no colour or limited amount of colour used on the pages. Broadsheets are also known to produce more serious articles such as issues about war or politics.
- 18. Newspaper comparisons (continued) Free sheet: Free sheet newspapers are distributed out free of charge. Free sheet newspapers are usually given out at places such as train stations in order give people a source of entertainment when using public transport. They allow people to be able to find out the news easily.
- 19. Chosen newspaper My chosen newspaper is the Sun, I have chosen this newspaper because it is the most relatable for people of my age and therefore means that the language used is more understandable. Is it estimated that 6.1 million people read the Sun from Monday- Saturday and 5.42 million read the Sun on Sunday. The online viewing for the Sun newspaper is mostly among young adults which are aged between 15-35. This is due to the content that is featured in the magazine being phrased and written in ways which appeal more to that type of audience. The newspaper will also feature interviews with people which appeal more to that type of audience.
- 20. Publisher The News Corporation UK publish the sun newspaper. The main owner of this publisher was Rupert Murdoch whose is extremely well known in the newspaper industry. The News Corporation aims to provide engaging content to different consumers and businesses from around the world. They comprise businesses through different medias which include news and information services, book publishing, digital real estate services and cable network programming. Therefore they don’t just specialize in one type of industry allowing them to be able to maximize their profits across the board. They also have apps for the newspaper so therefore people are able to access it when on the go or when they don’t have time to buy a newspaper and can therefore save money through subscriptions.
- 21. Production process I have contacted News Corporation in order to find out information about the Production process for my chosen newspaper. Unfortunately I never received a reply so therefore I won’t know the process for The Sun.
- 22. Analysis front cover Stand first- Allows the reader to know the main points of the front cover story Main Image- This is eye catching and of a well- known figure so therefore catches the readers attention Masthead- The masthead is bold and stands out so therefore everyone knows what newspaper it is
- 23. Analysis DPS Stand first- Allows the reader to know the main points of the front cover story Main Image- This is eye catching and of a well- known figure so therefore catches the readers attention Headline- The headline used draws the attention of the reader with the word ‘now’ standing out.
- 24. Website analysis On the website there is a number of different articles which are featured on the home page. There is also advertisement for the NHS which is featured on the bottom right corner. The advertisement is trying to promote people to stop smoking and encouraging people to sign up for ‘smoke free’. They have integrated their colour scheme into their website and contains links for the website which include sections such as ‘Mysun’ and ‘mobile’.
- 25. Website analysis Advertisement- The use of advertisement of promoting the movie boy will attract people to click on it and generate income Lead story- The lead story of ‘Ant and Decs takeaway’ will draw people to want to click on the headline and read about it Headline- The headline of the website stands out due to the colour scheme and boldness of the text.
- 26. News values For the news values of the newspaper which is Galtung and Ruge there is the ‘mass appeal’ of the newspaper because the newspaper would be able to appeal to people from all around the world meaning that they are more likely to sell copies of the newspaper in different countries. There is also the personality of the well known people which feature in the newspaper. By having images and articles about famous people will attract and interest the readers to buy the newspaper and read the newspaper while enjoying reading it at the same time. There is also values of negativity which include deaths, tragedy and disaster this will attract the reader to want to find out about the disasters and find out exactly how they happened. The value of proximity so therefore including stories which are close to home will enable readers to be able to relate to the newspaper and therefore enable them to be knowledge of the events in their local area.
- 27. Advertisement The Sun’s overall advertising rates are fairly expensive but the rates are justified by the popularity of the newspaper. Companies are likely to want to advertise their businesses in The Sun newspaper because its extremely well known and it attracts people of all different ages and from all different backgrounds so therefore by advertising the magazine it will enable your business to be able to attract more sales and will enable your business to be able to grow and be successful.
- 28. Demographics The demographic charts for the newspaper show that over the years The Sun newspaper is becoming less popular and therefore means that they need to improve on the magazine and make it more up to date in order to attract those readers who probably choose to read a different newspaper over The Sun. The charts also show that the majority of people that read The Sun newspaper are aged 35+ meaning that they should aim there stories at the older audience in order to attract them back to the magazine and would link to Hartley’s where the stereotypical age is 35-65+. The newspaper would also inform and educate the reader about what is currently happening in the world which would link to Katz and finally for Maslow's Hierarchy of needs the readers would be caregivers because there able to understand exactly what the stories about.
- 29. Marketing The Sun newspaper has a lot less TV adverts than it used to have many years ago. Each of the adverts which are used to promote the newspaper are very well presented and therefore will attract the reader to want to buy the newspaper. Therefore by attracting the reader to buy the newspaper once it will mean that they are more likely to carry on buying the newspaper if they are satisfied with it when they read it.
- 30. Synergy The Sun is in synergy with lots of different social media platforms including Instagram, Snapchat, Facebook and Twitter these platforms allow the newspaper to be able to connect with their readers and be able to write about stories that aren’t always mentioned in the newspaper. Also by using social media it allows them to be able to advertise about their upcoming releases therefore meaning that more people are likely to buy the newspapers. Also if they have a audience of younger people they are likely to use social media regularly so therefore by the magazine using social media on a daily basis it means that younger people are able to connect with the newspaper and found out things which are happening around the world which they wouldn’t necessarily know about if it wasn’t for social media.
- 31. Conclusion In conclusion the Sun newspaper is an in interesting and well designed newspaper which contains lots of different features which has enabled the newspaper to be successful and be well known all around the world. Also shows a simple but effective production process which could be seen as slightly different to other newspapers. The newspaper also has a variety of different advertisers which help generate revenue for the newspaper and therefore allow more copies to be produced helping to expand the reputation of the newspaper. Finally they have a very successful method of distribution which enables the newspaper to be found across the country in a number of different stores.
Editor's Notes
- #6: Cover lines and sublines (summary of the content on that page) 72
- #8: Technical code of picture- head shoulder close up- all about jay z More annotations: stand first, comment on capital J, comment on colours
- #10: Source WHERE you got the definition from Technological Convergence – Interactoive content on the ‘Q’ youtube channel (e.g. interviews), web address and social media pages – include screen shots as well Go onto more slides if necessary
- #13: WHO are the key people at ‘Q’ magazine?
- #15: Source(s) needed
- #16: ALL the marketing you discuss you MUST make sure you relate to ‘Q’ magazine!! Provide screen shots as well