Erich Kissel discusses techniques for increasing the business value of process and system management tools like CA PPM. He emphasizes improving the user experience through intuitive workflows, relevant insights, and usability enhancements. Kissel argues that value is best achieved by treating users as people, embracing feedback, and taking a gradual, customized approach to maturity. He provides examples of qualitative and quantitative metrics his own organization tracked to demonstrate improved user experience and value over time.