In8motion finding communicating purpose - B Learning Session #BcorpSummit16
1 like304 views
The first European B Corp Summer Summit emphasizes the importance of using business as a force for good, advocating for a world where generosity leads to success. It encourages entrepreneurs to engage in activism and rally others around purposeful causes while creating value through collaboration. The event highlights key roles that activists can play in driving positive change within the business community.
In8motion finding communicating purpose - B Learning Session #BcorpSummit16
- 1. THE FIRST EUROPEAN B CORP SUMMER SUMMIT A celebration for People Using Business as a Force for Good #BcorpSummit16 In8Motion - Femke van Loon and Christophe Fauconnier Finding and engaging others around your purpose
- 2. FINDING PURPOSE USING AN ACTIVIST APPROACH Bcorp European Summit 30 June 2016
- 3. We are creating a world where the people who do the most good make the most money…
- 5. A world where people uphold a simple belief:
- 6. Generosity pays The more we give, the more we get.
- 7. GENEROSITY PAYS An idea that is easy to buy into in our normal social lives
- 8. But when it comes to business, some still have a hard time believing it.
- 9. It is time to break the taker code
- 10. It starts with the wisdom to dare to care
- 15. The wisdom to dare to care by creating value people to people
- 16. The wisdom to dare to care by creating value with the contribution of many
- 17. The wisdom to dare to care by designing programs and platforms with human sense and business sense
- 18. ACTIVISTS DARE TO CARE So what can entrepreneurs learn from them?
- 19. Pick a fight that matters to us. Stage the battle. Engage others to join.
- 21. 20
- 22. 21 BEN & JERRY'S
- 23. 22
- 24. CNA
- 25. Patagonia
- 26. Dove
- 27. Pick a fight that matters to us. Stage the battle. Engage others to join.
- 28. Innate X
- 29. Ready for more? Get the free eBook & game cards