This document discusses the importance of instructional guides when selling products. It states that instructional guides are very important for introducing products to the market. The document also lists 5 major points that are important to include in instructional guides: 1) outlining the topic, 2) listing supplies, 3) breaking tasks into steps, 4) completing the project using only the guide, and 5) keeping instructions clear and simple. The document emphasizes that instructional guides need to conceptualize which aspects of a project customers need to know and teach customers how to do something successfully.