INFO SESSION : Distributed marketing by ARTOOS
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The document describes a communication production house that provides integrated offline and online marketing and corporate communication solutions. It offers services such as account management, multichannel campaigns, marketing automation, graphic design, mail handling, fulfillment, printing, and trigger-based campaigns. The company aims to be a one-stop shop for corporate marketing needs through centralized control of templates and assets while allowing customization for local campaigns.
INFO SESSION : Distributed marketing by ARTOOS
- 3. The sustainable Communication Production House Integrated publishing production solutions provider for offline and online marketing & corporate communication.
- 4. DISTRIBUTED MARKETING DTP & DESIGN MOBILE MESSAGING & APPS PICK & PACK PRINT E-MAIL & DIRECT MAIL DIGITAL SIGNAGE INTEGRATION EVENT WEBSITES SOCIAL INTEGRATION
- 6. COMMUNICATION PRODUCTION HOUSE Service Account Management Multichannel Campaigns Marketing automation Graphical studio Mailhandling & Direct mail Warehousing & fulfillment Offset & digital print campaigns Trigger based campaigns
- 9. CENTRAL LEVEL LOCAL LEVEL CONTROL TEMPLATES DASHBOARD SCALABLE ONE STOP SHOP ASSETS SALES MATERIAL LOCALCAMPAIGNS ASSETS SALES MATERIAL LOCALCAMPAIGNS ASSETS SALES MATERIAL LOCALCAMPAIGNS
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http://www.mora.be/fr/snack/macho/ 60% 0 Weekly 2013-10-24 19:41 http://www.mora.be/fr/snack/mini-loempia-vegetarisch/ 60% 0 Weekly 2013-10-24 20:11 http://www.mora.be/fr/snack/kipburger-xl/ 60% 0 Weekly 2013-10-24 18:42 http://www.mora.be/fr/snack/loempia-excellent/ 60% 0 Weekly 2013-10-24 19:08 http://www.mora.be/fr/snack/kipfingers/ 60% 0 Weekly 2013-10-24 18:47 http://www.mora.be/fr/snack/kipknots/ 60% 0 Weekly 2013-10-24 18:52 http://www.mora.be/fr/snack/fishburger-xl/ 60% 0 Weekly 2013-10-24 15:21 http://www.mora.be/fr/snack/fishburger/ 60% 0 Weekly 2013-10-24 15:19 http://www.mora.be/fr/snack/kipnuggets/ 60% 0 Weekly 2013-10-24 18:58 http://www.mora.be/fr/snack/kroketburger/ 60% 0 Weekly 2013-10-29 14:56 http://www.mora.be/fr/snack/bitterballen-bballs/ 60% 0 Weekly 2013-10-24 14:26 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- 14. 40% of a sales Rep. Time is lost in creating/modifying presentations ( = 5 months/year!) 25.000€/year ! 40%
- 15. 40% of all marketing materials are never used because never found or not adapted! Up to 500.000€ /year ! 40%
- 16. 25% productivity increase when using personalisation in your Distributed Marketing Platform (3.2 months more productivity!) 25%
- 17. 53% of all companies cite that localised marketing has the biggest effect on sales & loyalty Loyalty costs less than acquisition! 53%
- 18. sales people finds 90% of marketing collateral useless 90%
- 19. Your network has more contacts than most Belgian databases centrally! Average db in BE: 100.000 contacts x2
- 21. Mono- channel, 9.46% Multichannel, 39.19% Cross- channel, 33.78% Omni- channel, 17.57% MY MARKETING TEAM IS… Source: Artoos|Hayez Summer survey 2015
- 22. SINGLE CHANNEL MULTI-CHANNEL CROSS-CHANNEL OMNI-CHANNEL • Customers experience a brand not a channel within a brand • Retailers leverage their ‘single view of the customer’ in coordinated and strategic ways The Nirvana • Customers sees multiple touch-points as a part of the same brand • Retailers have a ‘single view of the customer’ but operate in functional silos The aspiration • Customers experience a single type of touch-point • Retailers have a single type of touch-point The Legacy • Customers sees multiple touch-points acting independently • Retailers’ channel knowledge and operations exist in technical & functional silos The Reality Multiple data sources Singular data sources
- 23. Corporate Marketing 1:Many Customers Local Producers 1:1 Communication Channels Corporate provides approved collateral & leads to local agents. Local measurement is difficult & time-consuming. Agents waste time trying to customize materials for the local market. Campaigns are of poor quality and irrelevant to the customer. Co-op marketing dollars may be offered and are difficult to track. Brand, legal & quality standards are easily compromised. New channels like social & mobile have increased complexity. Agents lack tools & sophistication needed to leverage channels.
- 25. Automate marketing & sales processes: Brand management Stock management Print management Multi-channel Campaign management Data management POS & retail management A central hub for marketing management: Dashboarding & KPI management Measure ROI
- 26. More than just a DAM More than a fancy design More than Web to print More than just 1 or 2 channels
- 27. Zero moment of truth
- 29. CONTENT WEBSITE MOBILE APP & TABLET READER SOCIAL NETWORK PRESENTATIONS PDF BROCHURE, BOOKS OFFLINE BROWSING What’s your COPE strategy?
- 30. Source: The Economist/Marketo : The rise of the marketer 2015
- 31. Brand symphony
- 33. CASES
- 35. Target: 100.000 € • Search for images & assets for projects – 30 minutes without MOOOSE per job – 5 minutes with MOOOSE per job 2 jobs/week 50 min./week = 1.300€/year • Approval of documents/e-mails etc – 3h without MOOOSE per job – 10 minutes with MOOOSE per job 2 jobs/week 6h / week = 7.000€/year
- 36. Target: 100.000 € • Create personalised documents (Businesscard) – 1 day without MOOOSE per job – 10 minutes with MOOOSE per job Network of 300 people 293 days/ year = 66.590€/year • Share assets through the network – 3h without MOOOSE per week for 1 person – 0 minutes with MOOOSE per job = 5.300€/year
- 37. Target: 100.000 € • Track, trace & report of marketing mat. – 1 days without MOOOSE per job – 0 minutes with MOOOSE per job 52 days/ year = 13.000€/year • Create 1 delocalised e-mail – 1d without MOOOSE per week for 1 person – 30 minutes with MOOOSE per week = 12.364€/year
- 38. € 105.000 Without having to think hard….
- 39. MULTICHANNEL PICK & PACK WEB TO PRINT PRINT ON DEMAND TRIGGER BASED DIGITAL ASSETS DATA MANAGEMENT CAMPAIGN SHOP BUNDLED PRODUCTS POS ENGINE DASHBOARDS
- 40. OUTPUT Pick & Pack Print – Collatoral E-mail Message Mobile Message Social media message Narrow casting Beacon content Website Blog … MANAGER DASHBOARD SHOP MEDIA CONNECT Agencies & Partners Shop owner/franchiser Sales & Marketing Team Company infrastructure ARTOOS PAAS/SAAS
- 44. POS Retail communication Trigger Based Direct Mail
- 45. POS Retail communication Trigger Based Direct Mail
- 46. Time to get your peace of mind back!
- 47. www.mooose.be