e-commerce trends: automated direct mail
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The document discusses e-commerce trends and how companies can improve their digital marketing strategies. It notes that simply having a website or social media page is not enough and companies need to take a multi-channel approach to marketing that unifies online and offline efforts. Specifically, it recommends optimizing digital marketing funnels first by implementing abandoned cart campaigns before spending more on ads. The document advocates for automating marketing campaigns to save time and resources while also allowing for personalization, testing of different channels, and analysis of total marketing costs and effects.
e-commerce trends: automated direct mail
- 1. E - commerce trends
- 2. The sustainable Communication Production House Integrated publishing production solutions provider for offline and online marketing & corporate communication.
- 3. EVENT WEBSITE Account Sales SPOC COMMUNICATION PRODUCTION HOUSE MOBILE MESSAGING & APPS DIGITAL SIGNAGE INTEGRATION SOCIAL INTEGRATION E-MAIL & DIRECT MAIL PRINT PICK & PACK DTP & DESIGN DISTRIBUTED MARKETING
- 4. The only Belgian Commercial Printing company 100% CO² free 318,836 439,080 592,425 - 100,000 200,000 300,000 400,000 500,000 600,000 700,000 2008 2010 Paper + process + site + people A CSR driven company 2013 CO2 EMISSION
- 5. We bring our world class top quality from our print history to ANY channel!
- 7. PEOPLE DATA ACTION UNIFY CENTRAL MULTI - CHANNEL
- 8. PEOPLE
- 9. UNIFY
- 11. More than just an URL on a leaflet
- 12. And just having a Facebook page is not enough!
- 13. DATA
- 17. ACTION
- 18. Client buys Client visits shop CRM oriented aftersales campaigns (loyalty, upsell, …) Client buys again Online eNews ePush Client visits website Abandoned cart Offline Maand 1 Maand 2 Maand 3
- 19. Abandoned cart
- 21. Most of you don’t even have an abandoned cart e-mail campaign!
- 22. Don’t spend more $ for adwords, optimise your funnel first!
- 24. Upsell & cross sell campaigns
- 25. Simple.Complex
- 26. Which channel is contributing? Which channel has x effect on an other channel?
- 27. Total cost of ownership By automating you save time & resources!
- 28. Behind the scenes MOOOSE @ ARTOOS
- 30. webservice To the presses! Connect Templates Personalisation Reporting Website CRM Campaign Tool …
- 32. on the message Introspection
- 33. Offset
- 34. Offset + digital 100% digital
- 35. A solid printing partner with real-time personalisation experience & versioning
- 38. Questions
- 39. Hans Smellinckx @hanssmellinckx www.artoos.be