Information as commodity
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The document discusses the evolution of the information age, emphasizing the importance of accessing the right information at the right time to enhance decision-making. It highlights challenges such as context, timing, and data quality, alongside the need for information stewardship and ethical handling of data from various sources. Additionally, it underscores the role of social media and analytics in understanding customer decision journeys.
Information as commodity
- 1. Information as commodity Prasad Narasimhan – Technical Architect
- 2. Managing things in Information age
- 3. Shift
- 4. How Information age evolves Reference : http://savingtheworldeconony.blogspot.in
- 5. Observation • Information – Collection of meaningful data (context, behavior, time). • Right information at right time can change the world • Do we have adequate or correct information?? • Do we have data (Yes) there are multiple platforms, we collaborate and share.
- 6. What are challenges • Right Context – Is the data usable in the context and can be directly applied. Do we know how to get the data for context. • Right time – When we do casual browsing , Social media and data from other sources we get data but not at the right time of making decisions • Right Quality and Authenticity – The information or observation is presented as authenticated and guide the people in making decisions
- 7. Information Awareness • Are we leveraging the information correctly. • Where the potential Sources of information is. • How to apply the information towards the decision. • Do we share the data in terms of experience to the social media which could help others to make decisions.
- 8. Information needs to be safely handled Reference : Information-age warfare—domains of conflict./
- 9. How information matures Reference : http://www.bethkanter.org/sm-metrics/
- 10. How Information matures Reference : http://www.bethkanter.org/sm-metrics/
- 12. Social Media Analytics Reference : http://blogs.adobe.com/digitalmarketing/social-media/is-your-view-of-social-media-analytics-complete/
- 13. Customer Decision Journey Reference : http://hbr.org/web/ideas-in-practice/aligning-with-the-consumer-decision-journey
- 14. Information Stewardship • Collecting the right data from multiple Sources and apply the algorithm and tune it based on Metrics and applying (Legal, Ethical & other norms) tagging and segmenting with context and demography, available at demand with maximum level authenticity and quality • Need to create right set of tools and platform to achieve this stewardship.