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Information Technology Adoption in Multidisciplinary
and Multiorganizational Environments

NRDM Workshop - Data Governance

Gabriel Asato
Geological and Mining Survey of Argentina
Commision for the Management and Application of GeoInformation
Member of Open Geospatial Consortium Speaker Bureau
Member of NRDM Advisor Board
Introduction

The Beginning of a Good Idea
I have a good idea!!
The developed product will be really nice!!!
I think the product/app/system will help the
development of my organization

Gabriel Asato -NRDM 2013
But what use to be happen...
New ideas or advanced technologies are not
easily accepted by people either
organizations.
Why?
Real life tell us:
● The process of technology adoption is not an
easy process despite of the promising future.

Gabriel Asato -NRDM 2013
The Millon Dolar Question
We have technology, know-how and we know
the benefits of the development of this new
kind of technology
But..
How we can develop an integrated and
operational product/app/system?
Why the organization/people is not accepting
my new idea?
What this Presentation Will
Explain?

Some issues about
new technology adoption process
(by my experiences and conclusions developing
Geoinformation Systems for National Organizations in
Argentina)

Gabriel Asato -NRDM 2013
A Short Story About a GeoIT
Scientist and His Developments
Geologist 1990
Remote Sensing Specialist 1992
(RS and GIS for Mining Exploration)
GIS Developer 1993
(Development of Geological Digital Map)
….

Gabriel Asato -NRDM 2013
How the National Digital Map
Project was Made
● Business Model
● Development of Standards and
Methodologies
● Information Architecture
● Applications
● Test Application/Demo
● Product

Gabriel Asato -NRDM 2013
Big Problem: Technology
Acceptance and Adoption
● The infrastructure aim of the Geological
Digital Map was to create a corporate system
that will support production and information
requirements of the organization.
● But the concept of corporate system was
never understood (accepted) despite of the
proven benefits of the Digital Geological Map
Production System.

Gabriel Asato -NRDM 2013
Unsuccess-Consequences
● The System is not well integrated with the
organization work flow
● The System and their products cannot be
replicated by others (then enhanced)
● There are no other developments created
based on the previous experience.
● People didn’t learn something new
● New errors == old errors (re-invention of the
wheel)
Gabriel Asato -NRDM 2013
Solutions?
● Training?
● Marketing?
● Proof of concepts?
● Operative pilots?

Gabriel Asato -NRDM 2013
Success?
In consequence I was:
Accepted by the international GIT
community
Recognized by argentinean
universities and organizations as
a main GIS trainer
But...
The main aim was not reached
The organization still not have a corporative system
Lessons Learnt
Good Systems Designs Will not
Guarantee Project Success

It was learnt that human factor is important in
the process of technology adoption and
acceptance.
The Technological Project must be accepted by
people!!!!

Gabriel Asato -NRDM 2013
My Personal History 2
Coordinating Multidisciplinary
and Multiorganizational Projects
Lessons Learnt
Coordinating Groups
CGI-IUGS (Interoperability for Geosciences)
RedOT (Inf. Sys. Group for Land Management)
Argentina Data Providers for Natural Hazards
and Risk Management (Interoperability
Group)
GT.SIG (GeoInformation for eGov)
Gabriel Asato -NRDM 2013
Issues About Group and Technology
Acceptance Management
● Business Model
● Organizations and Know-How Management
● System/Applications Development Stages in a
Organization
● Professional Impedance Mismatch
● Working Group Coordination
● Dynamics of a Working Group
● Technology Acceptance Model
● Organization/Head Support (top-bottom model)
● External and Potential Partners

Gabriel Asato -NRDM 2013
Business Model
●
●
●
●

About the business objectives of your organization
About the information constraints
Quality criteria (data, products,etc)
Available Infrastructure
○ Physical
○ Human resources
○ Know how
● Relationships, expected benefits, etc.
The definition of business model is essential to define the
context, objectives and constraints of our information
system
Gabriel Asato -NRDM 2013
North
Business Model is the North
for Information Projects in your Organization!!!

Gabriel Asato -NRDM 2013
Contextual Analysis:
Organization Tradition and Working Style.
Integration of New Developments
New developments must be linked to existing
practices and rules. It is well known that
starting a project from zero forgetting
previous experiences will have a lot of
difficulties to be integrated to the daily
operations in the organization.
Staff know the why of the ways and
methodologies. Any improvement or reform
should be formulated on previous structures.
Development Stages
●
●
●
●
●

Laboratory
Unit
Departament
Organization
Public

Gabriel Asato -NRDM 2013

Increase cost development
Decrease user interface complexity
Human Factor

The most complex variable
The Multidisciplinary Working
Group
Professional Impedance Mismatch
○
○
○

Different Practices
Different Cultures
Different Technical Language

People need to know how to speak each other!!
A meeting and working methodology is needed

Gabriel Asato -NRDM 2013
Working with Partners
● People hate feel ignorant
● People join to a new project by personal interests (they
need to understand that participation will gave any kind
of profit)
● People need to be part of the project (appropriation).
● Appropriation promote group creativity
● Project leader will probably knows the how-to’s but
sometimes is much better look ignorant.(one eye man in
the kingdom of blind people is a mad!!!)

Gabriel Asato -NRDM 2013
Working Group Partners
●
●
●
●

Innovators
Early Adopters
Majority
Neg. Opposition
○ Lagard
○ Old-King
○ Neo-Luddite

Gabriel Asato -NRDM 2013
Head Support
Top-Bottom Model

Successful adoption is highly dependent on the
degree, stability and wisdom of the
administrative sponsorship.
There are no successful adoption without
CEO's compromises

Gabriel Asato -NRDM 2013
Technology Acceptance Model
TAM
Useful
Easy to use

Gabriel Asato -NRDM 2013
Working With External Partners
● Stakeholders
● Society/Public

Gabriel Asato -NRDM 2013
Final Remarks
● It is well known that new and complex
technologies adoption process use to be a
difficult process
● It demand important investments in research
and development and sometimes the
product (result) will be not accepted by users
despite the promise of potential benefits

Gabriel Asato -NRDM 2013
Final Remarks
Technology adoption by an organization
consists on studying the processes and
objectives of the organization, and is part of a
long negotiation with members of staff and
users in order to create an operational and
useful product/application/system

Gabriel Asato -NRDM 2013
Adoption means: Change Management
Muito Obrigado!!!
Muchas Gracias!!!
Thank You Very Much!!!

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Information Technology Adoption in Multidisciplinary and Multiorganizational Environments

  • 1. Information Technology Adoption in Multidisciplinary and Multiorganizational Environments NRDM Workshop - Data Governance Gabriel Asato Geological and Mining Survey of Argentina Commision for the Management and Application of GeoInformation Member of Open Geospatial Consortium Speaker Bureau Member of NRDM Advisor Board
  • 2. Introduction The Beginning of a Good Idea I have a good idea!! The developed product will be really nice!!! I think the product/app/system will help the development of my organization Gabriel Asato -NRDM 2013
  • 3. But what use to be happen... New ideas or advanced technologies are not easily accepted by people either organizations.
  • 4. Why? Real life tell us: ● The process of technology adoption is not an easy process despite of the promising future. Gabriel Asato -NRDM 2013
  • 5. The Millon Dolar Question We have technology, know-how and we know the benefits of the development of this new kind of technology But.. How we can develop an integrated and operational product/app/system? Why the organization/people is not accepting my new idea?
  • 6. What this Presentation Will Explain? Some issues about new technology adoption process (by my experiences and conclusions developing Geoinformation Systems for National Organizations in Argentina) Gabriel Asato -NRDM 2013
  • 7. A Short Story About a GeoIT Scientist and His Developments Geologist 1990 Remote Sensing Specialist 1992 (RS and GIS for Mining Exploration) GIS Developer 1993 (Development of Geological Digital Map) …. Gabriel Asato -NRDM 2013
  • 8. How the National Digital Map Project was Made ● Business Model ● Development of Standards and Methodologies ● Information Architecture ● Applications ● Test Application/Demo ● Product Gabriel Asato -NRDM 2013
  • 9. Big Problem: Technology Acceptance and Adoption ● The infrastructure aim of the Geological Digital Map was to create a corporate system that will support production and information requirements of the organization. ● But the concept of corporate system was never understood (accepted) despite of the proven benefits of the Digital Geological Map Production System. Gabriel Asato -NRDM 2013
  • 10. Unsuccess-Consequences ● The System is not well integrated with the organization work flow ● The System and their products cannot be replicated by others (then enhanced) ● There are no other developments created based on the previous experience. ● People didn’t learn something new ● New errors == old errors (re-invention of the wheel) Gabriel Asato -NRDM 2013
  • 11. Solutions? ● Training? ● Marketing? ● Proof of concepts? ● Operative pilots? Gabriel Asato -NRDM 2013
  • 12. Success? In consequence I was: Accepted by the international GIT community Recognized by argentinean universities and organizations as a main GIS trainer But... The main aim was not reached The organization still not have a corporative system
  • 14. Good Systems Designs Will not Guarantee Project Success It was learnt that human factor is important in the process of technology adoption and acceptance. The Technological Project must be accepted by people!!!! Gabriel Asato -NRDM 2013
  • 15. My Personal History 2 Coordinating Multidisciplinary and Multiorganizational Projects Lessons Learnt
  • 16. Coordinating Groups CGI-IUGS (Interoperability for Geosciences) RedOT (Inf. Sys. Group for Land Management) Argentina Data Providers for Natural Hazards and Risk Management (Interoperability Group) GT.SIG (GeoInformation for eGov) Gabriel Asato -NRDM 2013
  • 17. Issues About Group and Technology Acceptance Management ● Business Model ● Organizations and Know-How Management ● System/Applications Development Stages in a Organization ● Professional Impedance Mismatch ● Working Group Coordination ● Dynamics of a Working Group ● Technology Acceptance Model ● Organization/Head Support (top-bottom model) ● External and Potential Partners Gabriel Asato -NRDM 2013
  • 18. Business Model ● ● ● ● About the business objectives of your organization About the information constraints Quality criteria (data, products,etc) Available Infrastructure ○ Physical ○ Human resources ○ Know how ● Relationships, expected benefits, etc. The definition of business model is essential to define the context, objectives and constraints of our information system Gabriel Asato -NRDM 2013
  • 19. North Business Model is the North for Information Projects in your Organization!!! Gabriel Asato -NRDM 2013
  • 20. Contextual Analysis: Organization Tradition and Working Style. Integration of New Developments New developments must be linked to existing practices and rules. It is well known that starting a project from zero forgetting previous experiences will have a lot of difficulties to be integrated to the daily operations in the organization. Staff know the why of the ways and methodologies. Any improvement or reform should be formulated on previous structures.
  • 21. Development Stages ● ● ● ● ● Laboratory Unit Departament Organization Public Gabriel Asato -NRDM 2013 Increase cost development Decrease user interface complexity
  • 22. Human Factor The most complex variable
  • 23. The Multidisciplinary Working Group Professional Impedance Mismatch ○ ○ ○ Different Practices Different Cultures Different Technical Language People need to know how to speak each other!! A meeting and working methodology is needed Gabriel Asato -NRDM 2013
  • 24. Working with Partners ● People hate feel ignorant ● People join to a new project by personal interests (they need to understand that participation will gave any kind of profit) ● People need to be part of the project (appropriation). ● Appropriation promote group creativity ● Project leader will probably knows the how-to’s but sometimes is much better look ignorant.(one eye man in the kingdom of blind people is a mad!!!) Gabriel Asato -NRDM 2013
  • 25. Working Group Partners ● ● ● ● Innovators Early Adopters Majority Neg. Opposition ○ Lagard ○ Old-King ○ Neo-Luddite Gabriel Asato -NRDM 2013
  • 26. Head Support Top-Bottom Model Successful adoption is highly dependent on the degree, stability and wisdom of the administrative sponsorship. There are no successful adoption without CEO's compromises Gabriel Asato -NRDM 2013
  • 27. Technology Acceptance Model TAM Useful Easy to use Gabriel Asato -NRDM 2013
  • 28. Working With External Partners ● Stakeholders ● Society/Public Gabriel Asato -NRDM 2013
  • 29. Final Remarks ● It is well known that new and complex technologies adoption process use to be a difficult process ● It demand important investments in research and development and sometimes the product (result) will be not accepted by users despite the promise of potential benefits Gabriel Asato -NRDM 2013
  • 30. Final Remarks Technology adoption by an organization consists on studying the processes and objectives of the organization, and is part of a long negotiation with members of staff and users in order to create an operational and useful product/application/system Gabriel Asato -NRDM 2013