Information technology and consumer behaviour
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IT refers to the application of computers and telecommunications to store, retrieve, transmit, and manipulate data. Some applications of IT discussed in the document include e-commerce, online banking, mobile commerce, e-ticketing, and e-learning. These applications allow consumers to access services remotely 24/7 and provide benefits such as reduced costs, discounts, and paperless transactions, though some security and reliability issues still need to be addressed.
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Information technology and consumer behaviour
- 2. IT is the application of computer and telecommunication to store, retrieve, transmit and manipulate data
- 4. Consumer behaviour is the study of individuals , groups or organizations and the processes they use to select , secure and dispose of products , services Ideas to satisfy needs and impacts that these processes have have on the consumer and society
- 6. E-commerce is the exchange of products and services between businesses , groups , individuals
- 8. Online banking is an electronic payment system that enables customers of a financial institution to conduct financial transaction on a website operated by the institution Safe and secure conduct of transactions Around the clock you can access account Monitoring of transactions Balance alerts
- 10. It is the delivery of electronic commerce capabilities directly into the consumer hand any where via wireless technology Mobile fund transfer Content purchase and delivery Information services
- 11. Ticketing is the process where by customers can order , pay for , obtain and validate tickets from any location and at any time
- 12. E-learning is the use of electronic educational technology in learning and teaching Web based training Computer based training Internet based training
- 14. 24×7 support Compare and select Reduce in cost of products Discounts to customers Feedback Pollution control
- 15. Lack of system security Reliability of standards Lack of touch and feel of products security /privacy issues Health issues