This document discusses digital event amplification strategies to promote an organization's presence at an upcoming conference or tradeshow. It recommends using an integrated digital campaign including an event microsite for lead generation, paid search, LinkedIn ads, Twitter ads, email marketing, and programmatic display ads. Case studies are provided showing successful campaigns generating hundreds of leads and on-site conversions at low costs per lead. The goal is to get attendees to schedule meetings with the organization's team at the event.