Inner Page Research
- 1. Lauren Dearden Imagery This contents page from ‘Q’ uses multiple images to show you what will feature inside the magazine. The main image is of Cheryl Cole which is positioned on the right- hand side of the page, we know Cheryl is going to be the main focus in the magazine as her image is the biggest which shows she is the most important. The image is a long shot so we can see her seductive pose which helps bring the male target audience in. The long shot is in black and white to give it an edgy look which fits with the genre of the magazine and also fits with the house style colours of the magazine; Black, white and red. Using a black and white image shows that it is raw and stripped back, showing the darker, honest side of Cheryl Cole which could foreshadow the content in the article of Cheryl later on in the issue. House style The house style is important for a magazine as it distinguishes the clear difference between each genre of magazine. It also is instantly recognisable for the audience to know what magazine they are reading. In this case, the masthead of ‘Q’ magazine is positioned at the top left hand side of the page in white with a red box stretched over the page. This is on every ‘Q’ magazine which helps the audience recognise the magazine. Another main feature that appears in every ‘Q’ magazine is the bold page numbers. These stand out to the audience and show importance as the reader knows what page to turn to for the main articles in the magazine. The consistent house style colour is: red, white and black. These three bold colours stand out on the magazine and clearly show the genre of the magazine, these colours appear in every page in the magazine. The text is always positioned on the left side with the name of the artist in bold showing that they are the most important. Design Balance This contents page has a formal design balance as the text is positioned down the left hand side whereas the main image is positioned down the right hand side of the page. There is also balance with the page numbers ‘46’ and ‘72’ as they are both positioned in the middle of the page showing a clear central balance down the middle of the page. ‘46’ stands out more as it is as the top middle of the page in bold. The audience will see this immediately when they look at this page so they know what page to turn to if they want to read the main article about Cheryl Cole. Design Principle The Guttenberg principle has been applied to this issue of ‘Q’. The primary optical area features the masthead ‘Q’ to familiarise the audience with the magazine they are reading. Following this, the terminal area has the least bit of information as this is where the audience look the least. Cheryl Cole’s face is placed in the stray fallow area indicating to the audience that she is the main feature of the magazine. In the weak fallow area, ‘Q’ has placed the page number as the audience will look at this part of the magazine last.