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STAR DATE: 04.09.14 
PRIA CHETTY 
ENDCODER/ ENDCODE.ORG
MISSION CONTROL: 
Innovation Enterprise 
Exploring Different Intellectual Property Worlds 
Managing (third party) Alien Encounters 
Beyond Traditional IP
The Innovation Enterprise 
• “Yours — is the superior intellect.” 
• “Boldly go where no man has gone before” 
Star Trek 
Protect innovation? 
Commercialise innovation? 
Disseminate innovation? 
Prevent violation of innovation?
EXPLORING DIFFERENT 
INTELLECTUAL PROPERTY 
WORLDS
Creatures of Statute (and Other Species) 
• Legislation: Copyright, Trademark, Patents and Designs 
• Trade Secrets: Confidentiality and Non-Disclosure 
• Contracts: Rights and Obligations 
• Licences: Licensed Rights and Obligations
Planet COPYRIGHT 
Copyright holder has the exclusive right: 
To Reproduce 
To make adaptations based on the original work 
To broadcast 
To cause work to be transmitted in a diffusion service 
To distribute copies 
To perform 
To display the work in public 
Species: Literary, Musical, 
Artistic Works, Films, 
Comp. Programmes
Innovator's Guide to the IP Galaxy
Planet Trademarks 
Passing Off (what’s mine is not yours) 
Unauthorised use of actual mark 
Use of mark (actual or similar) in relation to 
similar goods or services 
Identical or Species: Logo, Name Confusingly Similar 
(Brand)
Innovator's Guide to the IP Galaxy
Planet Trade Secrets 
Violation of Restraint of Trade 
Violation of Non Disclosure Agreements 
Solicitation of Employees 
Reverse Engineering 
Industrial Espionage Species: Trade Secret 
Formula, Practice, 
Process,
Innovator's Guide to the IP Galaxy
Planet Designs 
Novelty 
Aesthetic = New & Original 
Functional = New & Not Commonplace 
Registration 
Species: Aesthetic Designs 
Functional Designs
Innovator's Guide to the IP Galaxy
Planet Patents 
New Invention / Inventive Step / Capable of being 
used or applied in trade or industry or agriculture 
Patentability of Software 
Registration 
Species: Inventions, Non-Examining Office 
Formula, Recipe
Innovator's Guide to the IP Galaxy
ALIEN ENCOUNTERS
Collaboration Environment 
Project Collaborators 
Funder(s) 
Third Party IP 
Employees 
Employees 
Customers 
Clients 
Independent Contractors 
State
The Battles 
IP in Outcomes/Inventions/ Products 
Dissemination 
Ownership 
Licences 
Commercial Terms of Engagement 
Terms of Sale 
Own Intellectual Property? 
Manage Third Party Intellectual Property 
Rights?
What are the Conditions of Access or 
Licence? 
Qualification Criteria? 
Payment of Fees/ Royalties? 
Modification? 
Distribution? 
Attribution?
IP Due Diligence 
(Outcomes) 
Existing Intellectual Property 
Project Intellectual Property 
Third Party Intellectual Property 
Existing Licences and Licence Conditions 
Existing Royalties/ Fees Payable 
Compatibility of proposed Intellectual Property within 
Project Objectives 
(Recommendations) 
Commercialisation/ Dissemination Options 
IP Licensing Options 
Project IP Licence Options
Due Care/ Rocket Fuel 
Indemnities 
Warranties 
Dependencies 
Limitation of Liability 
Jurisdiction 
Governing Law 
Dispute Resolution 
Non-Disclosure 
Definitions Clauses (Critical) 
Termination/ Early Termination
NEW FRONTIERS
All Rights Reserved?
I personally think intellectual property is an 
oxymoron. Physical objects have a completely 
different natural economy than intellectual 
goods. It's a tricky thing to try to own 
something that remains in your possession 
even after you give it to many others. 
John Perry Barlow
What constitutes works stays the same, 
how works are commercialised & 
communicated is different 
Increased ways to consume work 
Increased methods to protect work 
Ability to reproduce and distribute
Innovator's Guide to the IP Galaxy
Innovator's Guide to the IP Galaxy
Pria Chetty 
pria.chetty@endcode.org 
endcode.org 
“Live long, and 
prosper.”

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Innovator's Guide to the IP Galaxy

  • 1. STAR DATE: 04.09.14 PRIA CHETTY ENDCODER/ ENDCODE.ORG
  • 2. MISSION CONTROL: Innovation Enterprise Exploring Different Intellectual Property Worlds Managing (third party) Alien Encounters Beyond Traditional IP
  • 3. The Innovation Enterprise • “Yours — is the superior intellect.” • “Boldly go where no man has gone before” Star Trek Protect innovation? Commercialise innovation? Disseminate innovation? Prevent violation of innovation?
  • 5. Creatures of Statute (and Other Species) • Legislation: Copyright, Trademark, Patents and Designs • Trade Secrets: Confidentiality and Non-Disclosure • Contracts: Rights and Obligations • Licences: Licensed Rights and Obligations
  • 6. Planet COPYRIGHT Copyright holder has the exclusive right: To Reproduce To make adaptations based on the original work To broadcast To cause work to be transmitted in a diffusion service To distribute copies To perform To display the work in public Species: Literary, Musical, Artistic Works, Films, Comp. Programmes
  • 8. Planet Trademarks Passing Off (what’s mine is not yours) Unauthorised use of actual mark Use of mark (actual or similar) in relation to similar goods or services Identical or Species: Logo, Name Confusingly Similar (Brand)
  • 10. Planet Trade Secrets Violation of Restraint of Trade Violation of Non Disclosure Agreements Solicitation of Employees Reverse Engineering Industrial Espionage Species: Trade Secret Formula, Practice, Process,
  • 12. Planet Designs Novelty Aesthetic = New & Original Functional = New & Not Commonplace Registration Species: Aesthetic Designs Functional Designs
  • 14. Planet Patents New Invention / Inventive Step / Capable of being used or applied in trade or industry or agriculture Patentability of Software Registration Species: Inventions, Non-Examining Office Formula, Recipe
  • 17. Collaboration Environment Project Collaborators Funder(s) Third Party IP Employees Employees Customers Clients Independent Contractors State
  • 18. The Battles IP in Outcomes/Inventions/ Products Dissemination Ownership Licences Commercial Terms of Engagement Terms of Sale Own Intellectual Property? Manage Third Party Intellectual Property Rights?
  • 19. What are the Conditions of Access or Licence? Qualification Criteria? Payment of Fees/ Royalties? Modification? Distribution? Attribution?
  • 20. IP Due Diligence (Outcomes) Existing Intellectual Property Project Intellectual Property Third Party Intellectual Property Existing Licences and Licence Conditions Existing Royalties/ Fees Payable Compatibility of proposed Intellectual Property within Project Objectives (Recommendations) Commercialisation/ Dissemination Options IP Licensing Options Project IP Licence Options
  • 21. Due Care/ Rocket Fuel Indemnities Warranties Dependencies Limitation of Liability Jurisdiction Governing Law Dispute Resolution Non-Disclosure Definitions Clauses (Critical) Termination/ Early Termination
  • 24. I personally think intellectual property is an oxymoron. Physical objects have a completely different natural economy than intellectual goods. It's a tricky thing to try to own something that remains in your possession even after you give it to many others. John Perry Barlow
  • 25. What constitutes works stays the same, how works are commercialised & communicated is different Increased ways to consume work Increased methods to protect work Ability to reproduce and distribute
  • 28. Pria Chetty pria.chetty@endcode.org endcode.org “Live long, and prosper.”

Editor's Notes

  • #7: Exploitation of any one of the copyright holders works Exercising of any of the exclusive rights Insight is the limited duration More importantly the rights are divisible
  • #8: Hinges on element of unauthorised Automation and digitisation clinging onto the principle that the act is unauthorised
  • #27: Open licensing frameworks rely on principle of copyleft, relies on the copyright holder’s right to determine how their works are used. Instead of restrictive application of rights, for various reasons, an open application of rights, licence to use, reproduce, derive from