Insights on the Local LinkedIn Network: Roanoke-Blacksburg
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This document provides insights into the LinkedIn network and connections in the Roanoke-Blacksburg region of Virginia. It summarizes that the region has 91,000 LinkedIn members, with many connections to those outside the area. It also outlines the top industries, employers, titles, and functions represented among local LinkedIn members. Additionally, it analyzes the connections and engagement of local members with local and non-local companies and groups. Finally, it depicts the relationships between educational institutions and companies in the area through a "solar system" model to illustrate their roles in the regional professional network.
Insights on the Local LinkedIn Network: Roanoke-Blacksburg
- 1. ©2013 LinkedIn Corporation. All Rights Reserved.©2013 LinkedIn Corporation. All Rights Reserved. Insights on the local LinkedIn network
- 2. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn is global… and local 2 225M+ LinkedIn members, over 200 countries 70% of Roanoke-Blacksburg LinkedIn connections are with people outside the area 91,000 LinkedIn members 75% of hires are local Over 50% of companies are majority-local
- 3. ©2013 LinkedIn Corporation. All Rights Reserved. LinkedIn vitals for Roanoke-Blacksburg 3 Members Alumni 91,000 150,000+ 30% of Roanoke / New River Valley talent pool Graduates from local colleges, globally Companies 33,000 Employing LinkedIn members (incl. sole operators) Groups 210 With majority local membership
- 4. ©2013 LinkedIn Corporation. All Rights Reserved. Top 5 lists: Local LinkedIn members 4 Titles 1. Owner 2. President 3. Teacher 4. Manager 5. Student Industries 1. Higher Education 2. Health Care 3. Education Mgmt 4. Retail 5. Construction Employers 1. Virginia Tech 2. Carilion Clinic 3. Radford University 4. Advance Auto Parts 5. Wash. and Lee U. Functions 1. Leadership 2. Education 3. Entrepreneur 4. Medical 5. Sales
- 5. More to come on talent pools later tonight…
- 6. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke-Blacksburg: How connected? 6 Roanoke-Blacksburg Danville, VA Charlottesville, VA Chicago, IL SF Bay Area, CA Average connections per member 0
- 7. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke-Blacksburg: Who are your peers? (beta) 7 The peer group is… Higher Lower El Paso, TX Kalamazoo, MI Roanoke, VA Lakeland, FL Augusta, GA Chattanooga, TN Wilmington, NC Roanoke, VA Fort Myers, FL San Luis Obispo, CA Members Total Based on this metric Profile views Per member Connections Per member US leader on this metric is New York, NY SF Bay Area, CASF Bay Area, CA Pittsfield, MA Tulsa, OK Roanoke, VA Green Bay, WI Syracuse, NY
- 8. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke-Blacksburg: LinkedIn ‘peer match’ 8 Members Combining these metrics linearly… Profile viewsConnections Closest peer: Kalamazoo, MI Population (county): 252,000 Nearby cities: Chicago, Detroit Home to: – Western Michigan University, student population 25,000 – Stryker Corporation – Large Pfizer division, formerly ‘Upjohn’, founded locally
- 9. Peer grouping: entertaining, potentially enlightening… who could you learn from?
- 10. ©2013 LinkedIn Corporation. All Rights Reserved. Company page and ‘follow’ behavior 10
- 11. ©2013 LinkedIn Corporation. All Rights Reserved. Companies most followed by area members 11 Carilion Clinic Wachovia Advance Auto Parts Google Hewlett-Packard Modea GE IBM Deloitte Microsoft Strong outward focus Some local brands represented in top 10 Technology bias
- 12. ©2013 LinkedIn Corporation. All Rights Reserved. #1 Hometown heroes: Most followed area companies (1) 12 #3 #2
- 13. ©2013 LinkedIn Corporation. All Rights Reserved. Hometown heroes: Most followed area companies (2) 13 #4 #5
- 14. ©2013 LinkedIn Corporation. All Rights Reserved. Hometown heroes: High quality company page 14
- 15. ©2013 LinkedIn Corporation. All Rights Reserved. Top groups for area members: three types 15 Local What’s going on? Global What are best practices? Alumni Strengthening the network
- 16. Company pages and groups: primary properties for branding and member engagement
- 17. ©2013 LinkedIn Corporation. All Rights Reserved. Majority non-local members ‘Solar system’ of economic entities Not exhaustive, selected for illustrative purposes 17 Majority local members Size proportional to members in the region associated with that entity (employees, or students + alumni) X-axis location represents proportion of members of that company / college in the area Why a ‘solar system’ analogy? Because companies and institutions influence each other proportional to their scale
- 18. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Majority non-local members ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 18 Majority local members Colleges + alumni
- 19. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 19 Majority local members Employer s Colleges + alumni Note different scales used
- 20. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members Advance Auto Parts MeadWestvaco Norfolk Southern Allstate Volvo ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 20 Majority local members Employer s Colleges + alumni Note different scales used
- 21. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members Advance Auto Parts MeadWestvaco Norfolk SouthernModea Allstate Volvo Kollmorgen Luna Innovations ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 21 Majority local members Employer s Colleges + alumni City of Roanoke Other municipal Note different scales used
- 22. ©2013 LinkedIn Corporation. All Rights Reserved. Roanoke College Virginia Tech Radford College U. Va Jefferson College of Health Sciences Carilion Clinic Majority non-local members Advance Auto Parts MeadWestvaco Norfolk SouthernModea Allstate Volvo Kollmorgen Luna Innovations ‘Solar system’ of economic entities Count of employees or students/alumni Entities not exhaustive, selected for illustrative purposes 22 Majority local members Employer s Colleges + alumni City of Roanoke Other municipal Note different scales used Local SMBs
- 23. ©2013 LinkedIn Corporation. All Rights Reserved. Small business at a glance (more to come in Talent keynote) 23 Myself only 1-10 11-200 201-1000 1001-10000 10001+ Employment by company size Based on LinkedIn membership 10%Of members have a ‘leadership’ or ‘entrepreneurial’ title (eg CEO, founder, etc)
- 24. More insights await… Learn about Roanoke-Blacksburg local talent dynamics here.