The document discusses how LinkedIn can help the University of Newcastle (UoN) reach candidates. It notes that over 2,500 UoN employees and students are on LinkedIn, connected to over 100,000 people. It also discusses how UoN's career page has been visited over 400 times and they now have over 4,000 followers on LinkedIn. The document advocates that LinkedIn can help UoN reach both passive and active job candidates by featuring UoN jobs in members' feeds and on employee profiles.