Linkedin in social media and education

Linkedin in Social Media and
EDUCATION
By: Karina Rodriguez, Alex Tejero and Guillermo Ramos
Administering Educational Technology / EDA 6271
https://www.youtube.com/user/LinkedIn

What is Linkedin?
 A social networking service website and social media resource
 Founded 2002 – by Reid Hoffman and founding team of PayPal
 Launched May 5, 2003
 Used mainly for professional networking
 In 2006, Linkedin increased to 20 million viewers
 As of June 2013, 259 million users across 200 countries/territories
 Available in 20 languages
Source: Linked in and Wikipedia


Linkedin Features
 User profile network
 The basic functionality of LinkedIn allows users (workers and employers) to create profiles and
"connections" to each other in an online Social Network which may represent real-world
professional relationships. Users can invite anyone (whether a site user or not) to become a
connection. This list of connections can then be used in a number of ways:
 Users can find jobs, people and business opportunities recommended by someone in one's contact
network.
 Employers can list jobs and search for potential candidates.
 Job seekers can review the profile of hiring managers and discover which of their existing contacts
can introduce them.
 Users can post their own photos and view photos of others to aid in identification.
 Users can follow different companies and can receive notifications about the new groups. Users can
save (i.e. bookmark) jobs that they would like to apply for.
 Users can "like" and "congratulate" each other's updates and new employments.
 Users can see who has visited their profile page.
 Similar to an active, online resume through a Facebook style format.
Source: Wikipedia

Linkedin Membership
Country Users Penetration
United States 93 million 29.90%
India 24 million 2.02%
Brazil 16 million 7.69%
United Kingdom 14 million 22.41%
Canada 9 million 25.82%
France 7 million 9.91%
Spain 6 million 11.54%
Italy 6 million 9.88%
Mexico 6 million 4.72%
Australia 6 million 23.88%

Groups (key for Education) in
 LinkedIn also supports the formation of interest groups, and as of March 29, 2012 there
are 1,248,019 such groups whose membership varies from 1 to 744,662. The majority of
the largest groups are employment related, although a very wide range of topics are
covered mainly around professional and career issues, and there are currently 128,000
groups for both academic and corporate alumni.
 Groups also keep their members informed through emails with updates to the group,
including most talked about discussions within your professional circles.
 Groups may be private, accessible to members only or may be open to Internet users in
general to read, though they must join in order to post messages.
 In December 2011, LinkedIn announced that they are rolling out polls to groups.
 Key to creating Alumni groups for your school, PTA group, other.
 Community of stakeholders (Business Partners), etc. for School Support, Contributions,
Principal of the Day etc.
Source: Linked in and Wikipedia

Educational articles of Interests

Educational Listings on
 LinkedIn allows users to research companies with which they may be
interested in working. When typing the name of a given company in the
search box, statistics about the company are provided. These may include
the ratio of female to male employees, the percentage of the most common
titles/positions held within the company, the location of the company's
headquarters and offices, or a list of present and former employees.
 Associate with educational companies (technology).
 In July 2011, LinkedIn launched a new feature allowing companies to include
an "Apply with LinkedIn" button on job listing pages. The new plugin will
allow potential employees to apply for positions using their LinkedIn profiles
as resumes. All applications will also be saved under a "Saved Jobs" tab.

LINKEDin Profile Page
with Current and Past
Work Experiences,
Summary of
Qualifications and similar
connections with group
interests.

Educational Aspects in
 Communication platform to
connect with other
colleagues and individuals
with similar interests.
 Great way to network about
educational aspects.
 Discussion and blogging
available on topics, such as
education, assessments, etc.

Benefits for Administrators
 LinkedIn allows administrators from
all over the world to connect and
collaborate.
 Great website for hiring school and
instructional personnel. Before
interviewing a prospective
employee, an administrator can
read their LinkedIn profile. One will
get heaps of personal information
giving the administrator insight into
the individual.
 Great place for networking with the
community. Market your school to
other community businesses,
offering them ways to create a
relationship with their community
school.
 Networking, Networking,
Networking. If you are looking for a
new position or to get promoted,
LinkedIn can offer you many
contacts and job opportunities.

Benefits for Educators
 The professional is able to build
credibility through Linkedin.
 Educators are able to collaborate
with their colleagues, building
collegiality amongst the staff
through a professional
environment.
 The professional is able to post
their resume and skill
qualifications.
 The educator can build contacts
with other professionals in the
community. Great for events such
as Career Day.

Linkedin for Students
 https://www.youtube.com/watch?v=YWp6AN00D_c&list=PL7MtT0VRyvmIe
PuNLkWx6_OSq0W0-Xi6U

Linkedin for College Students
 7 ways college students can benefit from using LinkedIn
-Getting job email updates
-Connecting with professionals
-Conducting company research
-Getting recommendations
-A platform for companies to find you
-Connecting with other students/alumni
-Landing an international job
http://theundercoverrecruiter.com/7-ways-college-students-can-benefit-
linkedin/

Linkedin for High School Students
1. To get a customized LinkedIn URL.
2. To make lasting connections.
3. To get recommendations and
endorsements.
4. To highlight awards.
5. To show that you’re serious.
6. To practice building a live resume.
7. To boost your college application.
8. To research potential career options
and plan what major/classes to take

Linkedin in social media and education

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