Getting the best from LinkedIn
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This webinar discusses how to effectively use LinkedIn to expand your professional network and expertise. It provides tips for completing your profile with relevant keywords, including a photo and customizing your URL. LinkedIn has over 2 billion users and is one of the top 20 most visited websites globally. The webinar recommends connecting with colleagues, joining groups in your industry, using LinkedIn to research companies and find jobs, and engaging with the LinkedIn Answers feature to demonstrate your expertise.
Getting the best from LinkedIn
- 1. WebinarGetting the best out of Linkedin Sue BeckinghamEducational DeveloperFaculty of ACES
- 2. Why would you want to use LinkedIn?
- 3. http://www.alexa.com/topsites/globalLinkedIn DemographicsLinkedIn is in the Top 20 most visited websites in the world
- 4. Nearly 2 billion people searches on LinkedInLinkedIn Demographics 100 MILLION members worldwide
- 5. 11m+ are recent graduates (2005-10)
- 6. 20m+ members in Europe
- 7. 5m+ members in the UK
- 9. 2m+ companies have a pageYoucan search for People, Updates, Jobs, Companies, Answers, Inbox, GroupsAnd others can search for information aboutyouandyourcompany, yourexpertise.Tip: in addition to the advanced search facility use the magic of Boolean search using AND OR NOT (in capitals)e.g. social media AND (higher education OR education) AND NOT marketing
- 11. Tip:A minimalistic approach to your profile won’t do you or anyone else any favours!
- 12. Building your profile#1 Complete your profile
- 13. Think about the keywords you would use in a search and include relevant ones within yourprofile so that people searching for your expertise can find you.Building your profile#2 Use keywords
- 14. Building your profile#3Include a picture
- 15. Building your profile#4 Customize your profile URL
- 16. LinkedIn ranks highly!Building your profile#5 Google yourself!
- 18. Experience
- 19. Skills
- 20. Education
- 21. Recommendations
- 22. Additional Info:(Websites, Twitter, Interests, Groups and Associations, Honours and Awards) More ApplicationsContactsSync your e-mail contactsMake connections with colleagues, current and pastConnect with others through your connections
- 23. GroupsChoose groups related to your careerJoin up to 50 groupsSearch Groups DirectoryCreate your own group18 million members in LinkedIn Groups
- 24. JobsRecommended jobs you may be interested in.Advanced search by location, function, experience, industry.Facility to save jobs and searches.
- 25. InboxEmail function to contact connections Facility to ask connections to forward an introduction to one their connections.View invitations sent
- 26. Keep your friends close and your competition closer!More than 2 million companies are now on LinkedInCompaniesFeatured Companieshttp://www.linkedin.com/directory/groups/Search companiesFollow companies
- 27. NewsLinkedIn Today(customisable news)Saved ArticlesSignal (your connections updates)
- 28. MoreA variety of other tools you can sync with your LinkedIn profile
- 29. Tip:Promote conferences and workshops you are hosting.
- 30. Tip:Upload your conference slides on SlideShare and show them on your LinkedIn profile.
- 31. Tip:Include books you have authored/editedFollow other people's lists
- 32. Tip:Share poll via Facebook and Twitter to maximise responses
- 33. Tip:From Twitter add #in to tweets and it will also appear as an update on LinkedIn
- 34. Student Jobs Connect with classmates, faculty and family professionally
- 35. Find new opportunities for internships, placements and full-time positions
- 36. Manage what potential employers can learn about them
- 37. Research companieshttp://www.linkedin.com/studentjobs
- 38. LinkedIn Answers Ask questions
- 39. Demonstrate your expertise and answer questionshttp://www.linkedin.com/answers/
Editor's Notes
- #2: http://www.kaplang.com/blog/2009/12/25/pc-social-media-icons/
- #4: http://www.alexa.com/topsites/globalhttp://press.linkedin.com/about
- #5: http://press.linkedin.com/about
- #10: Apps
- #16: http://blog.linkedin.com/2011/03/22/linkedin-100-million/
- #19: http://marketing.linkedin.com/sites/default/files/LinkedinCompanyPageGuide.pdf
- #27: http://www.linkedin.com/studentjobs
- #28: http://www.linkedin.com/answers/