Instructor orientation part2 1waudio
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This document provides an overview of the outcomes and methodology of the Direct Selling Entrepreneur Program. The program aims to provide students with skills in areas like goal setting, marketing, sales, communication and operations. It uses a peer-learning model over 10 modules covering major concepts like direct selling industry, money management and future strategy. The program can be delivered in traditional weekly sessions, modified intensive sessions or boot camps. Instructors are provided with materials, resources and tips to facilitate discussions and help students apply their new entrepreneurial knowledge.
Instructor orientation part2 1waudio
- 1. Instructor Orientation Seminar Part II
- 2. Outcomes: What’s in it for the student Direct Selling Entrepreneur Program
- 3. Program Outcomes Elevator Introduction Direct Selling Roadmap Money Matters Certificate of Completion (optional by college)
- 4. Memorable first marketing message for direct sellers Practice and perfect throughout Program Prepare to use many times a day Outcome: Elevator Introduction
- 5. For each major function area of the business: ◦ Long-term goals (3 years or more) ◦ ƒ Short-term goals (1 year) ◦ ƒ Possible obstacles ◦ ƒ Action steps ◦ ƒ Resources needed ◦ ƒ People who can help ◦ ƒ Tasks this month ◦ ƒ Tasks this week Connects directly to Money Matters Outcome: Direct Selling Roadmap
- 6. Outcome: Money Matters Project and track financial impact of Roadmap goals and action plans Forecast revenues and expenses Anticipate money needed Prepare Summary Budget
- 7. Commemorates accomplishment and success Extends the program brand and connection to higher ed Able to fit in with any college’s protocol Outcome: Certificate of Completion
- 8. Methodology Direct Selling Entrepreneur Program
- 10. 10 sequential modules 30 classroom hours Adult, peer-learning environment Integrates entrepreneurial and direct selling skills and business acumen Concepts revisited and amplified in multiple modules Delivery Format
- 11. Traditional ◦ Ten weeks ◦ One, three-hour session per week Modified ◦ Five weeks ◦ Two, three-hour sessions per week Boot camp ◦ Extended sessions ◦ Two modules per day Delivery Options
- 12. Build on and learn new entrepreneurial and business concepts Test business ideas in a non-threatening and relevant environment Challenge the status quo Learn from and network with peers and experts Translate new knowledge into business action Results = Entrepreneurial Mindset Learning Experience
- 13. Peer-to-peer Friendly Facilitated vs. lecture Connected and repeated information Immediate application to business Learning Environment
- 14. Major Concepts 7 8 9 10 4 6 5 2 3 1 1 Direct Selling Industry 2 Goal Setting 3 Marketing 4 Sales and Selling 5 Communication 6 Operations 7 Technology 8 Money and Budgets 10 Future Strategy 9 Leadership & Ethics
- 15. Module Elements
- 16. Instructor Tools, Tips, and Resources Direct Selling Entrepreneur Program
- 17. Directed Reading Activities Handy Hints Resource Spotlights Notes pages PowerPoint slides Learning objectives Session timelines Topical content Action notes Discussion questions Instructor Tools Program website: www.directsellingentrepreneur.com
- 18. Establish interactive, friendly atmosphere Connect the learning Facilitate discussions vs. lecture Address learning preferences Use Instructor Manual as core tool Increase knowledge of industry and entrepreneurial business Invite experts as real-life examples (guest speakers) Celebrate Instructor Tips
- 20. Instructor Resources Activity Example: Participant Activity Book Activity Example: Instructor Manual
- 22. Instructor Resources www.directsellingentrepreneur.com The DSA Code of Ethics Video Vignettes: www.youtube.com/TheDSEF
- 23. Participant Materials and Resources Direct Selling Entrepreneur Program
- 25. Supplemental Participant Resources Free downloadable eBooks from DSEF: www.dsef.org
- 26. Going Beyond the Classroom www.dsef.org/category/blog-posts Facebook: http://facebook.com/TheDSEF YouTube: www.youtube.com/user/TheDSEF Twitter: http://twitter.com/TheDSEF Pinterest: www.pinterest.com/TheDSEF
- 27. Let’s Get It Started Direct Selling Entrepreneur Program
- 28. Help is Always Available www.directsellingentrepreneur.com Direct Selling Education Foundation: Nancy Laichas (202) 416-6438 or nlaichas@dsef.org Instruction/Technical Support: Christine Pigsley (612) 709-9164 or christine.pigsley@gmail.com
- 29. Testimonials “I’m an entrepreneur now. This is a business. I’ve carried back that excited to my team that number 50 now – up from two when I started the course.” ― Lisa Sloan, Pilot Participant Thirty-One Gifts ― Ron Thomas, NACCE Chairman of the Board & President of Dakota County Technical College “I think we hit a home run with this one. If we could help remove barriers to make direct sellers more profitable and stay in business longer, then we would be helping not only them but NACCE and, more importantly, the entire U.S. economy.” “One participant told me that in the past three weeks, she has recruited 14 people on her team. She attributes her success directly to what she learned from the program.” ― Amy Valente, Instructor Cayuga Community College
- 30. Thank You! Direct Selling Entrepreneur Program
Editor's Notes
- #2: 1 long – break up into a couple of modules- part 1 ^ Part 2
- #5: Describe and note why this is so important in a direct selling context.
- #6: This is the equivalent of a business plan/lean canvas for the direct seller and explain why that is- why not do a full business plan?
- #7: Most important thing for DS’s because this is where most get into trouble or stall their own potential. Sound like our everyday entrepreneurs?
- #8: Talk about what’s in it for the college not just the student
- #10: Briefly introduce and then explain in the next set of slides…
- #11: Delivery Format: Ten, sequential modules 30 classroom hours Adult, peer-learning environment Integrates entrepreneurial and direct selling skills and business acumen Concepts revisited and amplified in multiple modules
- #12: Delivery Options: Traditional Ten weeks One, three-hour session per week Modified Five weeks Two, three-hour sessions per week Boot camp Extended sessions Two modules per day
- #13: Learning Experience: Build on and learn new entrepreneurial and business concepts Test business ideas in a non-threatening and relevant environment Challenge the status quo Learn from and network with peers and experts Translate new knowledge into business action Results = Entrepreneurial Mindset
- #14: Learning Environment: Peer-to-peer Facilitated vs. lecture Connected and repeated information Immediate application to business
- #15: Describe each as a module within the curriculum
- #16: Describe that each module has been designed for adult learners and to help you the instructor to be most effective in a short amount of time. Briefly give examples of each from one of the modules.
- #17: Brief introduction and why this is going to be so beneficial to the instructor
- #18: Give them the password for the login? DSEF2012 (decided not to do this in the audio but instead to send it to each college and let them disseminate it as they want because it contains the PPT slides)
- #19: Stress the importance of personalizing the curriculum to the instructor (especially if they have DS experience) and talk about how important it is to include the DS company in their classroom experience.
- #20: Nancy- Insert a new slide that shows an instructor page after this slide. Page number 19 from the instructor manual then show what instructor sees and what students for exercise 1d
- #22: Nancy- Can you change the snapshot for DSEF website to something else since I will touch on the blog page in a subsequent slide. Stress the importance of these two resources for prep and to answer questions you don’t know from students.
- #23: Focus will be part of social media connections- Nancy- Can you change the www.directsellingentrepreneur.com to the DSEF blog so I can talk about the connection to Jen Fong and how to learn and share.
- #24: No audio
- #25: Brief introduction to each
- #26: Stress that both of these are fabulous and suggest that instructors share these with students as a suggested reading list for the course.
- #27: Encourage social media connections that extend beyond the students’ company affiliation and your college’s own resources
- #28: Exciting motivating rah rah- maybe add music
- #29: Talk about accessibility to expertise both in entrepreneurship and in direct selling.
- #30: Stress the importance of collecting testimonials and hearing what students are learning (formative assessment) so that the program continues to grow and develop at your college and across the nation. Mention the importance of getting media release on day one.