The document outlines seven guiding principles for making business continuity and emergency management programs a strategic priority: 1) Integrate the program with risk management and other business programs; 2) Identify and engage key stakeholders; 3) Conduct comprehensive risk assessments to understand business operations; 4) Identify and support the needs of senior management; 5) Emphasize the strategic value of protecting people, reputation, cash flow and customer service; 6) Customize the program to fit the organization's structure and budget; 7) Focus on people, processes, technology and brand protection throughout response and recovery. The principles are aimed at moving programs from a compliance focus to competitive advantage.