Integrating Social Media - SobCon 09 Presentation

The document discusses integrating social media into traditional marketing strategies. It notes that social media was once seen as a "shiny object" but now stands out as a top news source. While some companies try to silo social media, the document advocates for a multitrack, multitouch integration approach that harnesses social media for both outbound opportunities like events and webinars as well as inbound opportunities like feedback and user-generated content. This creates a "socialprise" that builds identity, sales, and loyalty.