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Why be
Uncomfortable?
Why Change?
• You get told to?
• You don’t want to be obsolete
• You want to lead the future
• People copy you, you want to keep ahead of the game
• Fashions change, technology changes, everything always changes.
Why Change? Because it’s always an opportunity to grow
Your degree of DiscomfortudeTM
DC 3 DC 95
Discomfortudinal Axes
• The graph
Control
Discomfort
Perception of risk
Uncertainty
Resistance
Responsibility
Expectation
Internal / External
Perceived / Actual
Discomfortudinal Axes
• The graph
Control
Discomfort
Hobby
Social
Coach Leader
Play
Vocation
Adventure
Pioneer
Specialist
Discomfortudinal Axes
• The graph
Control
Discomfort
Checking
emails
Team meeting
Running a
training session
Creative
brainstorm
Feedback
session from
grumpy client
Business Pitch
Firing someone
Discomfortudinal Axes
• The graph
Control
Discomfort
AUTOPILOT
SURVIVALREFLECTIVE
BAU +
VALUE
BREAKING NEW
GROUND
BREAKING
THE RULES
Discomfortudinal Axes
• The graph
Control
Discomfort
AUTOPILOT
SURVIVALREFLECTIVE
BAU +
VALUE
BREAKING NEW
GROUND
BREAKING
THE RULESTHE IDEAL
COMFORT
ZONE
Discomfortudinal Axes
• The graph
Control
Discomfort
AUTOPILOT
SURVIVALREFLECTIVE
BAU +
VALUE
BREAKING NEW
GROUND
BREAKING
THE RULES
Checking
emails
Team meeting
Running a
training session
Creative
brainstorm
Feedback
session from
grumpy client
Business Pitch
Firing someone
WHAT STOPS US?
• “I’m content – shouldn’t that be okay?”
• “I’m unsure – how do I do this?”
• “I’m doubtful – it won’t work.”
• “I’m not allowed – it’s not the way we do things.”
• “I don’t have the time/budget.”
• “I’m afraid – what if I look stupid?”
COMFORT
CONFIDENCE
DOUBT
RULES / CULTURE
RESOURCES
EGO
THE COST OF NOT
• “I’m content – shouldn’t that be okay?”
• “I’m unsure – how do I do this?”
• “I’m doubtful – it won’t work.”
• “I’m not allowed – it’s not the way we do things.”
• “I don’t have the time/budget.”
• “I’m afraid – what if I look stupid?”
YOU GET BORED
A STALE SKILLSET
STUCK IN STATUS QUO
YOU’RE THE PROBLEM
NEVER GET TIME/BUDGET
YOU LOOK BORING
WHAT’S THE CIRCUIT BREAKER?
• “I’m content – but I’ll make this a challenge.”
• “I’m unsure – I need to create a process.”
• “I’m doubtful – have I been wrong before?”
• “I’m not allowed – I’ll find some space to start.”
• “No time/budget – what’s low value right now?”
• “I’m afraid – DiscomfortudeTM bonus points!”
PERSONAL GOALS
BUILD-MEASURE-LEARN
CREATE EXPERIMENTS
MANDATE / UNDER RADAR
KILL SOMETHING ELSE
GRIT YOUR TEETH 
THING RESISTANCE ACTION TIMEFRAME
Lean Work Process
Experiments
Idea Validation
Customer Discovery
Culture Circuit Breakers
Nick Churchouse 021 536 085
info@creativehq.co.nz
CreativeHQ.co.nz
“Get Discomfortudinal!”

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Intentionally Uncomfortable

  • 2. Why Change? • You get told to? • You don’t want to be obsolete • You want to lead the future • People copy you, you want to keep ahead of the game • Fashions change, technology changes, everything always changes.
  • 3. Why Change? Because it’s always an opportunity to grow
  • 4. Your degree of DiscomfortudeTM DC 3 DC 95
  • 5. Discomfortudinal Axes • The graph Control Discomfort Perception of risk Uncertainty Resistance Responsibility Expectation Internal / External Perceived / Actual
  • 6. Discomfortudinal Axes • The graph Control Discomfort Hobby Social Coach Leader Play Vocation Adventure Pioneer Specialist
  • 7. Discomfortudinal Axes • The graph Control Discomfort Checking emails Team meeting Running a training session Creative brainstorm Feedback session from grumpy client Business Pitch Firing someone
  • 8. Discomfortudinal Axes • The graph Control Discomfort AUTOPILOT SURVIVALREFLECTIVE BAU + VALUE BREAKING NEW GROUND BREAKING THE RULES
  • 9. Discomfortudinal Axes • The graph Control Discomfort AUTOPILOT SURVIVALREFLECTIVE BAU + VALUE BREAKING NEW GROUND BREAKING THE RULESTHE IDEAL COMFORT ZONE
  • 10. Discomfortudinal Axes • The graph Control Discomfort AUTOPILOT SURVIVALREFLECTIVE BAU + VALUE BREAKING NEW GROUND BREAKING THE RULES Checking emails Team meeting Running a training session Creative brainstorm Feedback session from grumpy client Business Pitch Firing someone
  • 11. WHAT STOPS US? • “I’m content – shouldn’t that be okay?” • “I’m unsure – how do I do this?” • “I’m doubtful – it won’t work.” • “I’m not allowed – it’s not the way we do things.” • “I don’t have the time/budget.” • “I’m afraid – what if I look stupid?” COMFORT CONFIDENCE DOUBT RULES / CULTURE RESOURCES EGO
  • 12. THE COST OF NOT • “I’m content – shouldn’t that be okay?” • “I’m unsure – how do I do this?” • “I’m doubtful – it won’t work.” • “I’m not allowed – it’s not the way we do things.” • “I don’t have the time/budget.” • “I’m afraid – what if I look stupid?” YOU GET BORED A STALE SKILLSET STUCK IN STATUS QUO YOU’RE THE PROBLEM NEVER GET TIME/BUDGET YOU LOOK BORING
  • 13. WHAT’S THE CIRCUIT BREAKER? • “I’m content – but I’ll make this a challenge.” • “I’m unsure – I need to create a process.” • “I’m doubtful – have I been wrong before?” • “I’m not allowed – I’ll find some space to start.” • “No time/budget – what’s low value right now?” • “I’m afraid – DiscomfortudeTM bonus points!” PERSONAL GOALS BUILD-MEASURE-LEARN CREATE EXPERIMENTS MANDATE / UNDER RADAR KILL SOMETHING ELSE GRIT YOUR TEETH 
  • 15. Lean Work Process Experiments Idea Validation Customer Discovery Culture Circuit Breakers Nick Churchouse 021 536 085 info@creativehq.co.nz CreativeHQ.co.nz “Get Discomfortudinal!”