THE DESIGN FORTRESS
Boosting Design Productivity &
Creativity in an Agile World
David Randall • @davidkrandall • davidkrandall.com
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
ABOUT YOU
PHILOSOPHY
TOOLS
PROCESS AND TACTICS
THE BACK STORY
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
WHY IS ENTERPRISE SOFTWARE SO
HARD?
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
AT PIVOTAL EVERYTHING CHANGED
FOR ME, BECAUSE I SAW THIS
AMAZING DEVELOPER PROCESS
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
PAIR PROGRAMMING
TEST DRIVEN DEVELOPMENT
ITERATION PLANNING
PIVOTAL TRACKER
WEEKLY RETROS
I GOT JEALOUS
I STARTED TO UNDERSTAND THE
CHALLENGES OF DESIGN + AGILE
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
I STARTED SEEING THE BOUNDARY
OF THE CRAFTSMAN MODEL
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
“ To be competitive we need
institutionalization. We need a
process driven approach.
Because at the end of the day,
none of us is as smart as all of
us.
•  Keep Teams Consistent
•  Be Proactive Not Reactive
•  Have a Dedicated Scrum Master, Especially at
the Beginning
•  UX Must Work at Least One Step Ahead of the
Sprint
•  Keep Teams Consistent
•  Be Proactive Not Reactive
•  Have a Dedicated Scrum Master, Especially at
the Beginning
•  UX Must Work at Least One Step Ahead of the
Sprint
THE DESIGN FORTRESS: 5 KEY
PRINCIPLES FOR AGILE DESIGN
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
DESIGNERS
WHO WORK ON
LOTS OF
PROJECTS
DESIGNERS
WHO WORK
WITH
DEVELOPERS
START DESIGN AHEAD OF
DEVELOPMENT
1.
1. START DESIGN AHEAD OF DEVELOPMENT
•  Discovery + Framing
•  2-4 Weeks
•  Insights and early prototypes
•  Not a finished design
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
1. START DESIGN AHEAD OF DEVELOPMENT
•  Keys to Success
– Keep it agile
– Stakeholders and Product Owners Involved
– Flexibility at the end
CREATE A INDEPENDENT,
ELECTRONIC DESIGN BACKLOG
2.
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
2. CREATE AN INDEPENDENT, ELECTRONIC DESIGN
BACKLOG
•  Helps design float above lumpy dev and PM
needs
•  Enables prioritization of research and non-
mockup related tasks
•  Allow the problem and the solution to be
documented, saved and linked
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
USE SMALL, DELIVERABLE
BASED DESIGN TASKS
3.
3. USE SMALL, DELIVERABLE BASED DESIGN TASKS
•  Project > Epic > Story > Task
•  Not true user stories
•  Eliminate the muddy middle
•  Finish line
•  No (bad) surprises
3. USE SMALL, DELIVERABLE BASED DESIGN TASKS
Review	
  
the	
  front	
  
page	
  
Finish	
  
Se3ngs	
  
Screen	
  
3. USE SMALL, DELIVERABLE BASED DESIGN TASKS
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
3. USE SMALL, DELIVERABLE BASED DESIGN TASKS
•  Bonus: Pointing
DELIVER DESIGN TO A
PRODUCT OWNER
4.
WE DON’T MAKE PRODUCTS, WE
MAKE PLANS
4. DELIVER DESIGN TO A PRODUCT OWNER
•  Keeps development and business constraints
in view
•  Avoids fuzzy acceptance and rework
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
CREATE A DESIGN ACCEPTANCE
ENVIRONMENT
5.
FEW THINGS ARE MORE TRAGIC
THAN A PERFECTLY IMPLEMENTED,
OUT OF DATE DESIGN
5. CREATE A DESIGN ACCEPTANCE ENVIRONMENT
•  Share all of your work all the time
– Sketch > Invision
•  Only share links, never attach images
•  Make every flow as complete as possible
– Symbols, Styles, Libraries
•  Buy a URL
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
The Design Fortress: Boosting Design Productivity and Creativity in an Agile World
THE DESIGN FORTRESS: 5 KEY PRINCIPLES
1.  Start Design Ahead of Development
2.  Create a Independent, Electronic Design
Backlog
3.  Use Small, Deliverable Based Design Tasks
4.  Deliver Design to a Product Owner
5.  Create a Design Acceptance Environment
David Randall • @davidkrandall • davidkrandall.com

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The Design Fortress: Boosting Design Productivity and Creativity in an Agile World

  • 1. THE DESIGN FORTRESS Boosting Design Productivity & Creativity in an Agile World David Randall • @davidkrandall • davidkrandall.com
  • 9. WHY IS ENTERPRISE SOFTWARE SO HARD?
  • 14. AT PIVOTAL EVERYTHING CHANGED FOR ME, BECAUSE I SAW THIS AMAZING DEVELOPER PROCESS
  • 16. PAIR PROGRAMMING TEST DRIVEN DEVELOPMENT ITERATION PLANNING PIVOTAL TRACKER WEEKLY RETROS
  • 18. I STARTED TO UNDERSTAND THE CHALLENGES OF DESIGN + AGILE
  • 20. I STARTED SEEING THE BOUNDARY OF THE CRAFTSMAN MODEL
  • 22. “ To be competitive we need institutionalization. We need a process driven approach. Because at the end of the day, none of us is as smart as all of us.
  • 23. •  Keep Teams Consistent •  Be Proactive Not Reactive •  Have a Dedicated Scrum Master, Especially at the Beginning •  UX Must Work at Least One Step Ahead of the Sprint
  • 24. •  Keep Teams Consistent •  Be Proactive Not Reactive •  Have a Dedicated Scrum Master, Especially at the Beginning •  UX Must Work at Least One Step Ahead of the Sprint
  • 25. THE DESIGN FORTRESS: 5 KEY PRINCIPLES FOR AGILE DESIGN
  • 27. DESIGNERS WHO WORK ON LOTS OF PROJECTS DESIGNERS WHO WORK WITH DEVELOPERS
  • 28. START DESIGN AHEAD OF DEVELOPMENT 1.
  • 29. 1. START DESIGN AHEAD OF DEVELOPMENT •  Discovery + Framing •  2-4 Weeks •  Insights and early prototypes •  Not a finished design
  • 31. 1. START DESIGN AHEAD OF DEVELOPMENT •  Keys to Success – Keep it agile – Stakeholders and Product Owners Involved – Flexibility at the end
  • 32. CREATE A INDEPENDENT, ELECTRONIC DESIGN BACKLOG 2.
  • 36. 2. CREATE AN INDEPENDENT, ELECTRONIC DESIGN BACKLOG •  Helps design float above lumpy dev and PM needs •  Enables prioritization of research and non- mockup related tasks •  Allow the problem and the solution to be documented, saved and linked
  • 41. USE SMALL, DELIVERABLE BASED DESIGN TASKS 3.
  • 42. 3. USE SMALL, DELIVERABLE BASED DESIGN TASKS •  Project > Epic > Story > Task •  Not true user stories •  Eliminate the muddy middle •  Finish line •  No (bad) surprises
  • 43. 3. USE SMALL, DELIVERABLE BASED DESIGN TASKS Review   the  front   page   Finish   Se3ngs   Screen  
  • 44. 3. USE SMALL, DELIVERABLE BASED DESIGN TASKS
  • 46. 3. USE SMALL, DELIVERABLE BASED DESIGN TASKS •  Bonus: Pointing
  • 47. DELIVER DESIGN TO A PRODUCT OWNER 4.
  • 48. WE DON’T MAKE PRODUCTS, WE MAKE PLANS
  • 49. 4. DELIVER DESIGN TO A PRODUCT OWNER •  Keeps development and business constraints in view •  Avoids fuzzy acceptance and rework
  • 52. CREATE A DESIGN ACCEPTANCE ENVIRONMENT 5.
  • 53. FEW THINGS ARE MORE TRAGIC THAN A PERFECTLY IMPLEMENTED, OUT OF DATE DESIGN
  • 54. 5. CREATE A DESIGN ACCEPTANCE ENVIRONMENT •  Share all of your work all the time – Sketch > Invision •  Only share links, never attach images •  Make every flow as complete as possible – Symbols, Styles, Libraries •  Buy a URL
  • 58. THE DESIGN FORTRESS: 5 KEY PRINCIPLES 1.  Start Design Ahead of Development 2.  Create a Independent, Electronic Design Backlog 3.  Use Small, Deliverable Based Design Tasks 4.  Deliver Design to a Product Owner 5.  Create a Design Acceptance Environment David Randall • @davidkrandall • davidkrandall.com